It's "lost" by Ali

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真正的虾音乐爱好者可以通过打开自己的应用程序界面来证明这一点。注册年数和你听过的歌数就是最好的证明。

Real fans of shrimp music can prove it by opening their own app interface. The number of years of registration and the number of songs you have heard are the best proof.

提前说再见

Say goodbye in advance

网友@老板的神圣喜剧在听到这个消息后，用了三种哭的表情："就像参加一个老朋友的葬礼一样痛苦。"。

"It's as painful as attending an old friend's funeral." After hearing the news, netizen @ boss's sacred comedy used three crying expressions.

与大多数在线音乐平台不同，夏米是由许多音乐爱好者在早期建立的。用户可以上传歌曲，编辑/翻译歌词，改善音乐家的信息。有一种夸张的说法是，有些用户用自己的故事和文字创建了100多首歌曲列表。这种自制的播放方式不同于其他平台，很快就吸引了大批优质乐迷。

Different from most online music platforms, Xiami was built by many music lovers in the early days. Users can upload songs, edit / translate lyrics, and improve musicians' information. One kind of exaggeration is that some users have created more than 100 song lists written in their own stories and words. This self-made play method is different from other platforms, and soon attracted a large number of high-quality music fans.

"对于所有的在线音乐平台，音乐家后台的数据与真实的定居背景数据是不同的。其他平台会将推广量计入广播量。实际收入与版权公司结算后，按实际点击次数和播放次数计算。他们的商务结算口径与音乐家背景数据不符。目前，最难生活在这个行业的宋庆阳从音乐界告诉盛然。

"For all online music platforms, the data of musicians' backstage is different from that of real settlement background. Other platforms will calculate the promotion volume into the broadcast volume. When the real revenue is settled with the copyright company, it is calculated according to the actual click times and playing times. Their business settlement caliber does not match the data of musicians' background. At present, it is the most difficult to live in this industry Song Qingyang from the music industry told shenran.

用户和音乐人自发的哀悼似乎让人们忘记了这个应用程序实际上是一个失败。

The spontaneous mourning of users and musicians seems to make people forget that this app is actually a failure.

很多人说，虾的衰落始于版权战的失败。2014年，腾讯音乐掀起了长达三年的音乐版权大战。当时，腾讯QQ音乐、海洋音乐（有酷我音乐和酷狗音乐）和阿里音乐（有虾米音乐和美丽天天）开始较量。他们不想半途而废。海洋音乐和腾讯QQ音乐合并成为今天的腾讯音乐娱乐集团TME。

Many people say that the decline of shrimp began with losing the copyright war. In 2014, Tencent music set off a three-year music copyright war. At that time, Tencent QQ music, ocean music (with KuWo music and cool dog music) and Ali music (with shrimp music and beautiful everyday) began to fight. They didn't want to fight half way. Ocean music and Tencent QQ music merged to become today's Tencent Music Entertainment Group TME.

事实上，在业界打版权战、TME疯狂获取版权之际，阿里音乐集团董事长高晓松与老搭档宋柯担任CEO，何炯担任coo。这种结合缺乏对版权战的敏感度，偏重于错误的方面，在日常的声音基础上改变了阿里星。

As a matter of fact, when the industry is fighting a copyright war and TME is crazily acquiring copyright, Gao Xiaosong, chairman of Ali music group, works with his old partner song Ke as CEO and he Jiong as coo. This combination lacks sensitivity to the copyright war, and focuses on the wrong aspects, and transforms Ali star on the basis of Daily sounds.

在宋庆阳看来，阿里星球正将20年前的唱片业从线下转移到线上，但事实上，整个唱片产业链的上游都发生了变化。过去，唱片业充满了细分和模块化。然而，独立音乐的创作通常是综合的。简单地搬到网上是不可行的。另外，阿里星球一直以来都是自上而下的产品导向型市场思维，"我让用户做自己该做的事"，但现在却是双向投票。你提供的产品，用户可以自己动手做阿里星球的理念延续了原唱片行业的激情和灵魂，但它并不符合互联网产品的常识。

From Song Qingyang's point of view, Ali planet is moving the record industry 20 years ago from offline to online, but in fact, the whole record industry chain upstream has changed. In the past, the recording industry was full of segmentation and modularization. However, the creation of independent music is usually integrated. It is not feasible to simply move online. In addition, Ali planet has always been a top-down product oriented market thinking, "I let users do what they have to do", but now it is a two-way voting. You provide products, and users can do it themselves The idea of Ali planet continues the passion and soul of the original record industry, but it does not conform to the common sense of Internet products.

据知情人士透露，随后夏米音乐团队内部也存在分歧。其中一个矛盾是，收购后团队高管的级别不如他创业前的阿里巴巴。总之，当时全队并没有在阿里系统争夺更好的位置和待遇。

According to people familiar with the matter, there were also differences within the Xiami music team later. One of the contradictions was that the rank of the senior executives of the team after the acquisition was not as good as that in Alibaba before he started his business. In short, the whole team did not compete for a better position and treatment in the Ali system at that time.

这个行业没有第二名

There is no second place in this industry

这两年虾可不容易啊。它的出现与谣言有关。

It's not easy for shrimp these two years. Its appearance is related to rumors.

2019年6月，阿里调整组织架构，阿里巴巴音乐再次被边缘化，成为一个创新的商业集团。三年来，从张裕到杨卫东，再到朱顺延，阿里音乐CEO一直处于"兼职"状态。直到去年10月，高晓松正式辞去阿里音乐董事长兼法定代表人职务，阿里巴巴集团创新事业部总裁朱顺延接任。

In June 2019, Ali readjusted its organizational structure, and Alibaba music was once again marginalized as an innovative business group. In the past three years, from Zhang Yu to Yang Weidong and then to Zhu Shunyan, the CEO of Ali music has been in a "part-time" state. Until last October, Gao Xiaosong officially resigned as chairman and legal representative of Ali music, and Zhu Shunyan, President of Alibaba Group's innovation business group, took over the post.

据比达咨询最新数据显示，2020年上半年，腾讯三大在线音乐平台的日均和月度直播均遥遥领先于其他平台，虾米音乐则跌出前四，甚至在月度生活上不及米高音乐。

According to the latest data of Bida consulting, in the first half of 2020, the daily and monthly live of Tencent's three major online music platforms were far ahead of other platforms, and shrimp music fell out of the top four, even inferior to Migu music in monthly life.

在张兆义看来，虽然TME拥有行业定价权，用户数量最多，版权最多，资金充足，但却用了近5年时间，几乎没有任何干扰。到今年第三季度，支付率仅为8%，网上支付用户数为5170万。截至2018年底，全球音乐领头羊spotify的薪酬为46.3%。

In Zhang Zhaoyi's opinion, even though TME has the industry pricing power, has the largest number of users and the most copyrights, and has sufficient funds, it has taken nearly five years and almost no interference. By the third quarter of this year, the payment rate was only 8%, and the number of online payment users was 51.7 million. By the end of 2018, spotify, the global music leader, had paid 46.3%.

杨戈告诉深圳燃料观察，音乐领域的竞争还没有结束。在这个轨道上，一个是C模式的收听应用，TME可能会吃掉整个场地，另一个是B的音乐版权市场，目前处于混战和逐渐胜利的状态。

Yang Ge told Shenzhen fuel watch that the competition in the music track is not over. On this track, one is to C mode of listening app, TME will probably eat the whole venue, and the other is to B's music copyright market, which is currently in a state of scuffle and gradual victory.

Link：https://new.qq.com/omn/20201201/20201201A03BMJ00.html

update time：2020-12-01 10:37:26