Oppo "expand" auto circle of friends

"我还没听说我们要造一辆车，所以有可能知道。"10月26日，在oppo造车的消息传开多日后，"ov教父"段永平在他的个人社交平台上回应道。

"I haven't heard that we're going to build a car, so it's possible to know." on October 26, after the news of oppo building a car spread for many days, "ov Godfather" Duan Yongping responded on his personal social platform.

然而，oppo确实在扩大其"汽车朋友圈"。

However, oppo is indeed expanding its "car circle of friends".

段永平第二天回应了关于汽车制造的传闻——在oppo开发者大会上，oppo"驾驶"了一辆理想的汽车进入展区，并在汽车旁边安装了智能手表和手机。只要按下按钮，就可以解锁并打开窗口。

Duan Yongping responded to the rumors of car making the next day - at the oppo developer conference, oppo "drove" an ideal car into the exhibition area, and fitted a smart watch and mobile phone next to the car. As long as you press a button, you can unlock and open the window.

在主论坛上，oppo软件工程部总裁吴恒刚宣布了一个名为oppo carlink的解决方案。

At the main forum, Wu Henggang, President of oppo software engineering division, announced a solution called oppo carlink.

根据oppo的官方定义，这是一套从硬件到软件、从两轮电动汽车到四轮汽车、从技术到服务、跨终端和所有场景的系统旅行解决方案。

According to the official definition of oppo, this is a set of system travel solutions from hardware to software, from two wheeled electric vehicles to four wheeled vehicles, from technology to services, across terminals and all scenarios.

它的功能包括数字汽车钥匙、手表车钩、汽车机器投影屏幕、车载快速应用、汽车闪光充电、汽车管家等。

Its capabilities include digital car keys, watch car couplets, car machine projection screen, on-board fast application, flash charging on the car, car housekeeper, etc.

事实上，oppo正试图向外界展示这一点。

In fact, this is what oppo is trying to show to the outside world.

oppo创新业务总经理兼车机集成项目负责人张欣告诉全天候科技："一直以来，我们都是'造车'的。我们所做的实际上是在所有东西的集成框架下进行的，我们对汽车的所有投资现在都披露了。"

Zhang Xin, general manager of oppo's innovation business and head of the vehicle machine integration project, told all-weather technology: "all along, we have been 'built cars'. What we do is actually under the framework of the integration of all things, and all our investment in cars is now disclosed."

据吴恒刚介绍，目前，oppo志兴拥有70多家合作厂商，包括汽车厂商、两轮电动车厂商和旅行社提供商。据估计，到2022年，该解决方案将拥有1500多万辆汽车。

According to Wu Henggang, at present, oppo Zhixing has more than 70 cooperative manufacturers, including automobile manufacturers, two wheeled electric vehicle manufacturers, and travel service providers. It is estimated that by 2022, the solution will land more than 15 million vehicles.

1"非常咨询"的开始

1 a "very counseling" start

2019年，全球第二大国内智能手机制造商华为发布了其汽车数字解决方案，并正式宣布进入智能汽车领域。其目标是成为世界一流的一级供应商（一流供应商），并专注于ICT技术，帮助汽车公司生产优质汽车。建立智能车辆领域的业务责任主体——智能车辆解决方案事业部。

In 2019, Huawei, the world's second largest domestic smartphone manufacturer in terms of shipments, released its automotive digital solution and officially announced its entry into the field of smart cars. Its goal is to be a world-class tier 1 supplier (first-class supplier) and focus on ICT technology to help car companies build good cars. And establish the business responsibility subject in the field of intelligent vehicles - intelligent vehicle solution bu.

华为hicar出席了华为mate30德国新闻发布会。在一段宣传视频中，车主可以通过手机远程打开车内的通风设备，控制车窗的升降。同时，手机也可以用作汽车钥匙。这一幕引起了中国许多汽车用户的注意。

Huawei hicar appeared at Huawei mate30 German press conference. In a promotional video, car owners can remotely turn on the ventilation in the car and control the lifting of windows through mobile phones. At the same time, the mobile phone can also be used as a car key. This scene has attracted the attention of many car users in China.

当华为大规模进入智能汽车领域时，oppo也"被迫"思考车机互联的意义。

When Huawei entered the field of intelligent vehicles on a large scale, oppo was also "forced" to think about the significance of doing vehicle machine interconnection.

2019年9月，汽车企业相继成立oppo，希望在车机互融方面进行合作。然而，oppo犹豫不决，因为它从未参与过汽车项目。

In September 2019, auto enterprises successively found oppo, hoping to cooperate on mutual integration of vehicles and machines. However, oppo hesitated because it had never participated in the automobile project.

"我们以前对汽车一无所知。这不是一件容易的事。毕竟，我们和华为的情况不同。在内部组织结构方面，华为有一个专门为汽车设计的bu，而我们的架构实际上是为手机设计的。"张欣告诉全天候科技。

"We didn't know anything about cars before. It's not an easy thing. After all, the situation between us and Huawei is different. In terms of internal organizational structure, Huawei has a bu specially designed for cars, and our architecture is actually designed for mobile phones." Zhang Xin told all-weather technology.

你想做你以前从未做过的工作吗？奥波一时拿不定主意。张欣形容oppo和她自己"非常有意见"。

Do you want to take this job you've never done before? Oppo couldn't make up his mind for a moment. Zhang Xin described oppo and herself as "very counselled".

然而，汽车公司寻求合作的事实引发了oppo内部的热烈讨论。讨论集中在四个方面：

However, the fact that car companies came to seek cooperation triggered a heated discussion within oppo. The discussion focused on four aspects:

oppo是否希望整合车辆和机器？为什么oppo整合了车辆和机器？在汽车制造机器相互集成后，oppo能给用户带来什么？oppo在汽车制造机器的相互集成中可能会遇到什么困难？

Does oppo want to integrate vehicles and machines? Why does oppo integrate vehicles and machines? What can oppo bring to users after mutual integration of car making machines? What difficulties may oppo encounter in the mutual integration of car making machines?

起初，每个人"咨询"的原因是他们对第一和第四个问题过于关注。

At the beginning, the reason for everyone's "counseling" was that they paid too much attention to the first and fourth issues.

Oppo内部认为手机和汽车的差距很大，汽车的使用寿命至少为10年，这意味着一旦Oppo开始涉足这项业务，它将继续投入维修。在oppo以前的项目中，从来没有一个产品需要维护10年。

Oppo internally believes that there is a big gap between the mobile phone and the car, and the service life of the car is at least 10 years, which means that once oppo starts to involve this business, it will continue to be put into maintenance. In previous projects of oppo, there has never been a product that needs to be maintained for 10 years.

此外，oppo的组织结构专为手机生产而设计，暂时无法配置为汽车相关业务。

In addition, oppo's organizational structure is designed for the production of mobile phones and cannot be configured to automobile related businesses for a time.

"以数字汽车钥匙为例，我们可能需要来自五个系的学生共同参与才能完成这一功能。从组织的角度来看，这也很难实现，而且成本和技术投资太大，"张欣说。

"Taking a digital car key as an example, we may need the joint participation of students from five departments to complete this function. From the organizational point of view, it is also difficult to pull up, and the cost and technical investment are too large," Zhang Xin said.

直到吴恒刚用一组背景数据解释了这样做的意义：长安汽车四分之一的车主是oppo手机用户。

Until Wu Henggang explained the significance of doing this with a set of background data: a quarter of the owners of Chang'an automobile are oppo mobile phone users.

从那时起，oppo内部关于车辆发动机集成项目的讨论已从谈论困难转变为谈论意义。"我们能与汽车公司合作为普通用户服务吗？"成为被问得最多的问题。

Since then, oppo's internal discussion on the vehicle engine integration project has changed from talking about difficulties to talking about significance. "Can we work with car companies to serve common users?" became the most asked question.

经过半年多的研究和讨论。Oppo和比亚迪于2020年4月合作推出NFC车钥匙，这是Oppo车机集成项目的起源。

After more than half a year of research and discussion. Oppo and BYD cooperated to launch the NFC vehicle key in April 2020, which is the origin of oppo vehicle machine integration project.

五个月后，oppo确定了车辆和机器集成的生态规划，并确定了基于技术的五合一合作框架。

Five months later, oppo defined the ecological planning for the integration of vehicles and machines, and defined the five in one cooperation framework based on technology.

到2020年底，oppo先后在reno5系列、findx3系列和reno6系列中推出了数字车钥匙、汽车乘务员、语音车控制等功能。

By the end of 2020, oppo successively launched digital car keys, car stewards, voice car control and other capabilities in reno5 series, findx3 series and reno6 series.

吴恒刚认为，数字化、网络化和智能化将对旅游场景提出更高的要求：实时在线、智能交互和人机合作。

In Wu Henggang's view, digitization, networking and intelligence will put forward higher requirements for travel scenes: real-time online, intelligent interaction and human-computer cooperation.

目前，手机和汽车仍然相对独立。只有两个生态系统的有效整合，才能真正实现"人、车、路、田"的多场景整合。

At present, mobile phones and cars are still relatively independent. Only the effective integration of the two ecosystems can truly realize the multi scene integration of "people, vehicles, roads and fields".

张欣表示，oppo启动车机集成项目是基于对万物互联战略的思考。

Zhang Xin said that oppo's opening of the vehicle machine integration project is based on the thinking of the Interconnection Strategy of all things.

官方披露的数据显示，在过去两年中，oppo与70多个全球汽车品牌以及产业链上下游合作伙伴签署了合作协议。

Officially disclosed data show that in the past two years, oppo has signed cooperation agreements with 70 + global auto brands and upstream and downstream partners in the industrial chain.

2.做汽车企业的好朋友

2. Be a good friend of Auto Enterprises

作为一名在汽车行业工作了近20年的"老手"，方恩从未想到自己会出现在一家手机公司的开发者大会上。

As a "veteran" who has worked in the automotive industry for nearly 20 years, Fang en never thought he would appear at the developer conference of a mobile phone company.

他是上汽零束数字体验平台的职能总监。10月27日，在oppo开发者大会上，方恩感叹道："时代太美好了，这一幕也发生了。"

He is the functional director of SAIC zero beam digital experience platform. On October 27, at the oppo developer conference, Fang en lamented: "the times are so wonderful, and this scene has also happened."

长安汽车软件技术公司总经理、智能研究院副总经理张杰表示，汽车产业、技术与手机产业的合作始于"互不仰慕"。"当行业合并时，一开始就有一些冲突。"

Zhang Jie, general manager of Chang'an automotive software technology company and deputy general manager of the Intelligent Research Institute, said that the cooperation between the automotive industry, technology and mobile phone industry starts from "not looking up to each other". "When the industry merged, there were some collisions at the beginning."

科技公司和手机公司认为汽车企业的技术含量低，而汽车企业认为科技公司和手机公司不了解汽车，不允许掌握汽车的使用场景和用户痛点。"他们提供的解决方案有点飘浮。他们感觉很酷，但很难着陆。"

Technology companies and mobile phone companies believe that the technical content of car enterprises is low, while car enterprises believe that technology companies and mobile phone companies do not understand cars and are not allowed to grasp the use scenarios and user pain points of cars. "The solutions they provide are a little floating. They feel cool, but it's difficult to land."

张杰告诉全天候科技，长安的主要业务必须是汽车，其他硬件将以"更轻"的方式进行。例如，与oppo的合作可能会在未来推出oppo与长安的联合车型，类似于长安的定制手机。"最终目标是为用户提供前所未有的旅行体验。"

Zhang Jie told all-weather technology that Chang'an's main business must be cars, and other hardware will be carried out in a "lighter" way. For example, the cooperation with oppo may launch a joint model of a car between oppo and Chang'an in the future, similar to Chang'an's customized mobile phone. "The ultimate goal is to give users an unprecedented travel experience."

"手机公司不懂汽车"其实并没有被手机公司否认。

"Mobile phone companies don't understand cars" is actually not denied by mobile phone companies.

早在2019年未来科技大会上，当被问及oppo创始人兼首席执行官陈明勇是否会制造汽车时，他表示：oppo目前不会制造汽车。如果汽车制造商不能制造出一辆好的汽车，而oppo有这样的实力，oppo将在未来尝试。即使我们制造汽车，我们也会专注于oppo可以做得很好的领域。

As early as the 2019 future science and technology conference, when asked whether oppo founder and CEO Chen Mingyong would build a car, he said: oppo will not build a car at present. If automobile manufacturers can't build a good car and oppo has this strength, oppo will try it in the future. Even if we build cars, we will focus on the areas that oppo can do well.

只是科技巨头进入智能汽车行业并不奇怪，他们在汽车制造业中扮演着不同的角色。但同样的事情是，他们需要面对同样的问题——如何整合手机和汽车？

It's just that it's no wonder that technology giants have entered the smart car industry, and they play different ways in the car manufacturing business. But the same thing is that they need to face the same problem - how to integrate mobile phones and cars?

华为进入智能汽车领域时，公司轮值主席徐志军表示，华为的优势在于组件和平台。他认为，在芯片+系统的支持下，hicar可以实现比传统地图方案更深入的车辆集成。

When Huawei entered the field of intelligent vehicles, Xu Zhijun, the company's rotating chairman, said that Huawei's advantages were components and platforms. In his opinion, with the blessing of chip + system, hicar can achieve deeper integration with vehicles than the traditional mapping scheme.

在扩大汽车行业朋友圈的同时，oppo还希望与手机制造商在车辆和机器集成方面进行合作。

While expanding the circle of friends in the automotive industry, oppo also hopes to cooperate with mobile phone manufacturers on the integration of vehicles and machines.

今年8月，oppo与上汽签署战略合作协议，全面实施科技产品营销渠道服务五位一体战略合作。一个月后，由oppo、小米和维梧牵头，由上汽、长安汽车、吉利汽车共同筹建的"智能汽车联盟iccoa"正式成立。

In August this year, oppo and SAIC signed a strategic cooperation agreement to comprehensively practice the five in one strategic cooperation of technology product marketing channel service. A month later, led by oppo, Xiaomi and vivo, the "smart car alliance iccoa" jointly prepared by SAIC, Chang'an Automobile and Geely Automobile was officially established.

你为什么这么做？

Why did you do it?

张欣的解释是共同建立统一的行业标准，减少行业内的内部量。

The explanation given by Zhang Xin is to jointly establish unified industry standards and reduce internal volume in the industry.

"如果每个手机制造商都提出了一套适合汽车公司的标准，汽车公司就会疯狂。我们希望无论用户使用OPO、Xiaomi还是活体手机，他们都可以在汽车上有一个基本的经验，比如屏幕投影。要做到这一点，基础就是要有统一的标准。"张欣表示，oppo应该做的是与朋友建立一个生态，成为汽车公司的好朋友。

"If every mobile phone manufacturer comes up with a set of standards for car companies to adapt, car companies will go crazy. We hope that no matter whether users use oppo, Xiaomi or vivo mobile phones, they can have a basic experience in the car, such as screen projection. To do this, the foundation is to have a unified standard." Zhang Xin said that what oppo should do is to build an ecology with friends and be good friends of car companies.

张杰说："汽车产业不断与互联网、大数据、云计算、人工智能等领域融合，以'软件定义汽车'为特征的新型汽车产业正在加速形成。"。

"The automobile industry has been continuously integrated with the Internet, big data, cloud computing, artificial intelligence and other fields, and the formation of a new automobile industry characterized by 'software defines cars' has accelerated," Zhang Jie said.

"Oppo可以整合汽车和机器，开放不同智能终端的数据交换，满足用户方便、科学的使用需求。一方面，它可以重用手机领域的软件技术能力，实现业务迁移，扩大生态合作群体；另一方面，它还可以汽车行业分析师说，抢占智能汽车万亿市场轨道上的新业务布局，为以后的发展打下基础。

"Oppo can integrate cars and machines, open up the data exchange of different intelligent terminals, and meet the user's convenient and scientific use needs. On the one hand, it can reuse the software technology ability in the mobile phone field to realize business migration and expand ecological cooperation groups; on the other hand, it can also preempt the layout of new businesses in the trillion market track of smart cars, so as to lay a foundation for subsequent development." The auto industry analyst said.

从长安、上汽、吉利、理想到比亚迪，从两轮电动汽车到四轮汽车，从NFC汽车钥匙到智能汽车联盟开放联盟，不难看出oppo正试图交朋友，讲述一个好的生态故事。

From Chang'an, SAIC, Geely, ideal to BYD, from two wheeled electric vehicles to four wheeled vehicles, from NFC car keys to the open alliance of smart car alliance, it is not difficult to see that oppo is trying to make friends and tell a good ecological story.

然而，这种生态的含金量是多少？它能帮助oppo将其物联网业务从亏损转为盈利吗？oppo能赢得声誉吗？尚待市场验证。

However, what is the gold content of this ecology? Can it help oppo turn its IOT business from loss to profit? Can oppo win reputation? Yet to be verified by the market.

上述汽车行业分析师认为，并非所有手机制造商都能成功进入智能汽车行业。"下一阶段智能电动汽车的核心竞争要素仍然在于自动驾驶技术的领先场景应用、智能驾驶舱交互体验的前瞻性和实用性、软件和算法的底层功能的集成以及用户服务系统的创建em（如充电、社区运营、OTA技术等）

The aforementioned auto industry analysts believe that not all mobile phone manufacturers can successfully enter the smart car industry. "The core competitive elements of intelligent electric vehicles in the next stage still lie in the leading scenario application of automatic driving technology, the foresight and practicability of intelligent cockpit interactive experience, the integration of underlying capabilities of software and algorithms, and the creation of user service system (such as charging, community operation, OTA technology, etc.)

另一位汽车行业分析师表示："对于新型智能汽车制造商而言，与其说是汽车制造实力的比较，不如说是资本和人才积累方面的竞争。"。

"For the new smart car manufacturers, it is not so much a comparison of car manufacturing strength as a competition in terms of capital and talent accumulation," said another auto industry analyst.

Link：https://new.qq.com/omn/20211031/20211031A05VVN00.html

update time：2021-10-31 18:57:54