Beauty is justice? Ding Zhen's ability to fire depends not only on her appearance

丁震用了20多天时间，才从素不相识的康巴兄弟爬上刘王洪的顶峰。

It took Ding Zhen more than 20 days to get from the unknown Kangba brother to the top of liuwanghong.

11月11日，提克托克胡波用自己的声音录制了一段7秒左右的短片《微笑的收藏家》。兄弟"。视频中，丁震英俊清纯的脸庞、黝黑的皮肤、清澈的眼睛和朴素的笑容充斥了整个画面。目前，这段视频的点击量已经达到275万，13.5万粉丝正在自动转发。

In November 11th tiktok Hu Bo made a short video of 7 seconds or so in his voice, "smile collector. Brother". In the video, Ding Zhen's handsome and pure face, dark skin, clear eyes and simple smile filled the whole screen. At present, the number of likes of this video has reached 2.75 million, and 135000 fans are automatically forwarding it.

胡波无意中拍摄了丁震。

Hu Bo filmed Ding Zhen by accident.

11月11日，正在理塘县下泽洞村采风的胡波遇到了要到叔叔家吃饭的丁珍。丁震的舅舅索朗·勒伯自8月以来一直是胡波遭枪击的对象。自8月24日以来，胡波已经发布了数十段索兰格·勒博在他的车上骑马、旅行和跳舞的视频短片。

On November 11, Hu Bo, who was gathering wind in xiazetong village of Litang County, met Ding Zhen, who was going to eat at his uncle's house. Ding Zhen's uncle, sorang Leber, has been the subject of Hu Bo's shooting since August. Since August 24th, Hu Bo has released dozens of short videos of Solange Lebo riding, traveling and dancing on his tiktok.

饭后，胡波为丁珍拍了一组视频，然后开车回县城。两个小时后，胡波赶到理塘县宾馆，打开手机，发现丁震的视频被播放了1000万次。胡波和丁震大叔拍的上千段视频相比，他意识到这段视频要"爆炸"了。

After dinner, Hu Bo took a group of videos for Ding Zhen, and then drove back to the county. Two hours later, when Hu Bo arrived at the hotel in Litang County and turned on his mobile phone, he found that Ding Zhen's video had been played 10 million times. Hu Bo realized that this video was going to be "exploded" when he compared with the thousands of videos he had taken with Uncle Ding Zhen.

丁震的酒首先是从摇晃开始的。从提克托克一千万到视频的音量，7秒的视频只有两个小时。

Ding Zhen's tiktok first started from the shaking. From the tiktok tiktok ten million to the volume of the video, the 7 seconds of the video is only two hours.

"这与voic流量分配机制有关，"tiktok视频区的连续视频企业家张显伟对"深网"说。张显伟和他的团队孵化了许多"抖腿"、"彭迪"、"蓝V"和IP，粉丝总数超过千万。

"This is related to the mechanism of the voic traffic distribution," Zhang Xianwei, a continuous video entrepreneur in the tiktok video area, said to "deep net". Zhang Xianwei and his team had incubated many "shaking legs", "errands Eddie Peng" and "UU errands (blue V"), and tiktok IP, and the total number of fans was over ten million.

Tiktok流量根据内容和算法进行分布。长期以来，震动制造商赢得的粉丝数量并不能决定他们的实际流量，用户推荐tiktok。因此，当短视频内容的目标达到一定的量值时，如提速率、转发率等，就会自动进入推荐流池。

Tiktok traffic is distributed based on content and algorithm. For a long time, the amount of fans won by the shaking makers does not determine the actual traffic they have, and the users recommend it tiktok. Therefore, when the target of short video content reaches a certain magnitude, such as the rate of tiktok, the forwarding and so on, it will automatically enter the recommended flow pool.

张显伟解释，tiktok tiktok、MCN等机构在震感平台推广短视频量一般有两种方式，一种是在评论区@他的朋友，二是把这个短视频转发给私人朋友，摇动私信按钮。"微笑收藏家蒂克托克说："兄弟的13.5万段视频都是一样的。

Zhang Xianwei explained tiktok tiktok, MCN and other agencies in the tremor platform to promote short video volume generally has two ways, one is in the comment area @ his friends, two is to forward this short video to private friends, shaking the private letter button. "Smile collector tiktok." the 135 thousand of the brother's video on the trill is the same.

提克托克和转发只是摇动系统的第一步。丁震的7秒短视频在微博等其他平台上迎来了第二次转折点评论。

Tiktok and forwarding are only the first step in the shaking system. The 7 seconds short video of Ding Zhen has welcomed the second turning point reviews on other platforms such as micro-blog.

11月12日上午，微博大V"灰兔叔叔"（310万微博粉丝）在其微博上发布了丁震的视频，并以"WOC！藏族康巴人太帅了！！！我可以看上百遍"，瞬间得到成千上万的赞美。目前，"灰兔叔叔"视频转发和评论已达2万条。

On the morning of November 12, the microblog big V "Uncle grey rabbit" (3.1 million Weibo fans) posted the video of Ding Zhen on his micro blog with the text "WOC! Tibetan Kangba man is too handsome!!! I can watch it a hundred times "and get tens of thousands of compliments in an instant. At present, "Uncle gray rabbit" video forwarding and comments have reached 20000.

"灰兔大叔"的转发引发了"八哥日报"（微博粉丝超过300万）等其他大V和普通微博用户的转发和评论，并开始以裂变模式传播。

The forwarding of "Uncle grey rabbit" triggered the forwarding and comments of other big V and ordinary microblog users, such as "Bagu daily" (microblog fans of more than 3 million), and began to spread in fission mode.

"虽然tiktok离不开第一段视频的助推，比如jitter和微博，但它的核心逻辑不是算法和tiktok，而是视频受欢迎的事实。它的纯真、清晰、简洁，打动了用户的心。"张显伟解释道，"语音算法是分布式的，微博V是转发的，理塘文旅游公司积极宣传"这只是一种推动。

"Although tiktok cannot do without the boost of the first video, such as jitter and micro-blog, its core logic is not algorithm and tiktok, but the fact that the video is popular. Its innocence, clarity and simplicity have impress the user's heart." Zhang Xianwei explains, "the voice algorithm is distributed, micro-blog V is forwarded, and Litang Wen travel company actively propagandizing" It's just a boost.

在张显伟看来，"网民已经对高鼻、尖下巴、欧式大双眼皮等刻板的红脸产生了审美疲劳。丁震原汁原味的生态狂野的康巴男人气质打动了网友们对自动转发的热情。

In Zhang Xianwei's opinion, "netizens have become aesthetic tired of the stereotyped red faces such as high nose, sharp chin and European style big double eyelids. Ding Zhen's original ecological and wild Kangba man's temperament has touched netizens' enthusiasm for automatic forwarding.".

家乡发言人丁震

Ding Zhen, spokesman of hometown

丁振火与丁震同住甘孜藏族自治州理塘县。11月15日，四川甘孜州宣布全州A级景区全部免费。据百度指数显示，11月15日，理塘县的搜索指数达到一个小高峰。

Ding zhenhuo, together with Ding Zhen's home town of Litang County, Ganzi Tibetan Autonomous Prefecture. On November 15, Ganzi, Sichuan Province, announced that all A-level scenic spots in the whole Prefecture are free of charge. According to Baidu Index, on November 15, Litang County's search index reached a small peak.

把丁震绑到家乡只是个开始。三天后，骑在草原上的小伙子成了理塘县理塘文化旅游的正式工作人员。11月18日，丁震与理塘县国有资产监督管理委员会下属的国有企业理塘文化旅游签订正式合同。

Binding Ding Zhen to his hometown is just the beginning. Three days later, the young man riding on the grassland became the official staff of Litang culture and tourism in Litang County. On November 18, Ding Zhen signed a formal contract with Litang culture and tourism, a state-owned company under the state owned assets supervision and Administration Commission of Litang County.

据《红星报》报道，丁珍和理塘文化旅游签订了两份合同。一是劳动合同。丁珍每月给理塘、甘孜州缴纳3500元，五险一金。另一种是代理合同。理塘文化旅游希望代表丁震的版权和形象权，帮助丁震赢得一些利益，帮助丁震检查合作组织，但丁震不参与任何分享

According to the Red Star News, Ding Zhen and Litang cultural tourism signed two contracts. One is a labor contract. Ding Zhen contributes 3500 yuan a month to Litang and Ganzi, with five insurances and one fund. The other is an agency contract. Litang culture and tourism wants to represent Ding Zhen's copyright and image right to help him win some interests and help Ding Zhen check the cooperative organizations, but he does not participate in any share sharing 。

理塘文化旅游公司副总经理高小平说："和丁珍的合同每五年签一次。如果他不犯任何错误，我们可以随时更新。为了宣传当地的旅游资源，甘孜文化旅游还从丁震的视角拍摄了一部迷你纪录片《丁珍的世界》，11月25日一上映，就迅速刷屏。

Gao Xiaoping, deputy general manager of Litang culture and tourism, said, "the contract with Ding Zhen is signed once every five years. If he doesn't make any mistakes, we can always renew it.". In order to publicize the local tourism resources, Ganzi cultural tourism also made a mini documentary film "Ding Zhen's world" from Ding Zhen's perspective, which quickly swiped the screen as soon as it was launched on November 25.

同时，普通话不太好的丁震，派西藏进行热搜。

At the same time, Ding Zhen, who was not very good at Putonghua, sent Tibet to hot search.

在接受媒体采访时，当被问及"不考虑航空旅行，你最想去哪"的问题时，丁震脱口而出："我最想去拉萨。"。这一说法一出，"我以为丁珍在西藏"就在热搜，阅读量很快就突破了6亿。

In a media interview, when asked the question of "where would you like to go most without considering the air travel", Ding Zhen blurted out, "I want to go to Lhasa most.". As soon as this statement was said, "I thought Ding Zhen was in Tibet" was on a hot search, and the reading volume soon exceeded 600 million.

丁震的"脱口而出"，让一直忙于工作的甘孜文化旅游瞬间有了为西藏做婚纱的憧憬。随后，川藏官方"肉搏战"又将丁震推上了热搜。

Ding Zhen's "blurting out" has made Ganzi cultural tourism, who has been busy with his work, an instant with a sense of vision of making a wedding dress for Tibet. Then, the official "hand to hand combat" between Sichuan and Tibet pushed Ding Zhen into hot search again.

很快，四川媒体和甘孜文化大队开始"反击"。11月19日，箭袋以"提克托克"命名。21日，"立堂定镇"成为微博大v，短短9天时间，通过7条微博获得了100多万粉丝。

Soon, Sichuan media and Ganzi cultural brigade began to "counter attack". In November 19th, the quiver was named after "tiktok". On the 21st, "Litang Dingzhen" became a microblog big v. in just nine days, it gained more than 1 million fans through seven microblogs.

为了重申自己"属于"四川理塘县，丁震手里拿着一只熊猫，用红黑纸写着"我的家真的在四川，你不用P"。

In order to reiterate that he "belongs to" Litang County, Sichuan Province, Ding Zhen holds a panda in his hand and writes "my home is really in Sichuan, you don't have to P" in black and red paper.

文化旅游承载网络名人

Culture and tourism carrying online celebrities

与网络名人相比，这位官员让丁震成为"家乡的代言人"。为使丁珍故里形象深入人心，甘孜州除全州所有A级景区外，还推出半价酒店和打折门票。据申旺介绍，目前北京飞往甘孜康定的机票价格在1.8%-3.3%之间。

Compared with the online celebrities, the official made Ding Zhen a "spokesman for his hometown". In order to make the image of Ding Zhen's hometown deeply rooted in the hearts of the people, Ganzi Prefecture, in addition to all the A-level scenic spots in the whole Prefecture, offers half price hotels and discount tickets. According to Shenwang, at present, the air tickets flying from Beijing to Ganzi Kangding are between 1.8% and 3.3%.

丁震从家乡发言人的角度解释了理塘县今年旅游创收的迫切需要。《甘孜日报》今年4月17日报道，理塘县今年旅游收入目标是全年接待游客150万人次，实现旅游综合收入15亿元以上。

From the perspective of the spokesperson of his hometown, Ding Zhen explained the urgent need to generate tourism income in Litang County this year. Ganzi Daily reported on April 17 this year that Litang County's tourism revenue target of this year is to receive 1.5 million tourists in the whole year, and achieve a comprehensive tourism income of more than 1.5 billion yuan.

据统计，2019年理塘接待游客超过100万人次，旅游收入12亿元。

According to statistics, Litang received more than 1 million tourists in 2019, with a tourism income of 1.2 billion yuan.

理塘县要实现旅游量增长50%，收入增长25%，实属不易。而且，目前仍处于疫情恢复期。我们在镇江县实现旅游收入增长最合适不过了。

It is not easy for Litang County to achieve 50% growth in tourist volume and 25% in income. Moreover, it is still in the recovery period of the epidemic. In order to realize the growth of tourism income in Litang County, we can't follow the "common sense", and Ding Zhen happens to be the most appropriate card.

事实上，早在2018年，四川就有城市因为老百姓的突然高涨而暂时拉动了当地消费。

In fact, as early as 2018, there were cities in Sichuan that temporarily boosted local consumption because of the sudden upsurge of ordinary people.

2018年8月28日，在成都最街头采访的一段采访视频中，一个单纯的女孩被问到一个问题："你觉得一个男人的月薪能支撑你多少？"小女孩回答说："喂我吧，好吧，我觉得带我去吃饭很好。"。

On August 28, 2018, in an interview video of Chengdu's most street interview, a simple girl was asked a question: "how much do you think a man's monthly salary can support you?", and the little girl replied, "feed me, well, I think it's good to take me to dinner.".

"就带我去吃饭"这句话迅速打动了网友的心，在视频播出的第二天，就赢得了200万点的好评。需要注意的是，这段视频并没有透露女孩的个人账户，而是有用户在评论区@你的甜心，这样用户就可以找到"真人"，并进入她的个人主页增加关注度。四天时间里，"小天"的粉丝已经达到500万。

The sentence "just take me to dinner" quickly hit the hearts of netizens, and in the day after the video broadcast, it won 2 million points of praise. It should be noted that this video does not reveal the girl's personal account, but some users @ your sweetie in the comment area, which allows users to find the "real person" and go to her personal homepage to add attention. In four days, the number of fans of "Xiaotian" has reached 5 million.

更有甚者，视频发布当晚，有网友在网上发布假条、机票和高速公路路口。他们的目标只有一个。他们去成都找小天天，请她吃饭。

What's more, on the night of the video release, some netizens posted fake notes, air tickets and highway junctions on the Internet. Their goal was only one. They went to Chengdu to find Xiaotiantian and invite her to have dinner.

当时，有未经证实的数据显示，截至2018年8月30日上午8时，到达成都的网民人数达到1950万。有网友开玩笑说，"光是小天田就带动了成都的GDP"。

At that time, there were unconfirmed data showing that as of 8:00 a.m. on August 30, 2018, the number of netizens who arrived in Chengdu reached 19.5 million. Some netizens joked that "Xiaotiantian alone has boosted Chengdu's GDP".

"就成都的声誉而言，当时可能还没有代言人，但小天天的人气给很多旅游景点带来了线索。这是一个很好的机会，将网络名人和短视频与当地旅游资源相结合。最近流行的老君山雪景就是一个例子，"张显伟说。

"In terms of Chengdu's reputation, there may not be a spokesperson at that time, but Xiaotiantian's popularity has brought clues to many tourist attractions. It is a good opportunity to combine online celebrities and short videos with local tourism resources. The snow scene of Laojun Mountain, which has become popular recently, is an example," Zhang Xianwei said.

10月5日上午8点，老君山开始下雪，Tiktok、微博和朋友圈都被老君山追上了。因为网友赶往老君山打卡，老君山不得不分时段限流。

Tiktok, micro-blog and friends circle were all overtaken by Laojun Mountain in forenoon at 8 a.m. on October 5th, when the snow started to fall in Laojun Mountain. Because netizens rushed to Laojunshan to punch in, Laojunshan had to limit the flow in different periods.

"与丁震的突然走红类似，老君山雪景的走红，主要是因为老君山的雪景感动了用户，引发了用户的自动评论。未来，网络名人、短视频和线下体育旅游相结合是一种趋势，"张显伟说。

"Similar to Ding Zhen's sudden popularity, the popularity of Laojunshan snow scenery is mainly due to the fact that Laojunshan's snow scenery has moved users and triggered users' automatic comments. In the future, it is a trend to combine online celebrities, short videos and offline physical cultural tourism," Zhang Xianwei said.

就在丁珍走红后，新疆伊犁昭苏县女县长何娇龙的短视频开始刷屏。在短片中，千匹马在雪地里驰骋的壮丽场面结束后，女县长何娇龙开始给家乡打电话："欢迎全国各地的朋友来打卡"。

Just after Ding Zhen became popular, the short video of he Jiaolong, the female county chief of Zhaosu County in Ili, Xinjiang, began to swipe the screen. In the short video, after the magnificent scene of thousands of horses galloping in the snow, the female county magistrate he Jiaolong began to call her hometown: "friends from all over the country are welcome to come to punch in".

鲍德里亚解释说，公众有权做的是每月或每年更新一整套文化。他们所能做的就是忍受这种时尚和千变万化的简单摇摆约束。人们消费的不是文化本身，而是一种惯例。

Baudrillard explained that what the public has the right to do is to renovate their whole set of culture every month or every year. What they can do is to endure such fashionable and ever-changing simple swing constraints. What people consume is not culture itself, but a routine.

互联网进入短视频时代后，一夜成名变得如此容易。从2015年的帕皮酱到德古拉K，从后舍男孩到天佑河蛟龙。无一例外，每一个流行的网络都有它的生命周期。

After the Internet entered the era of short video, it became so easy to become famous overnight. From Papi sauce in 2015 to Dracula K, from Houshe boy to Tianyou He Jiaolong. Without exception, every popular net has its life cycle.

丁震能烧多久？网络名人的生命周期有多长？

How long can Ding Zhen keep on fire? How long is the life cycle of an online celebrity?

2018年5月的蒂克托克红润温柔，几天之内，粉丝就超过千万。不久之后，"整容"、"炫富"、"辍学"等事件相继曝光。不到一个星期，他们就被禁令杀害了。蒂克托克禁止她哥哥在4个月后的比赛，她的球迷保持在4000万。

Tiktok tiktok in May 2018 was red and gentle, and in a few days, fans passed over ten million. Soon after, the revelations about "cosmetic", "showing off the rich" and "dropping out of school" came one after another. Less than a week, they were killed by the prohibit. Tiktok prohibit her brother from playing in the 4 months later, and her fans stay at 40 million.

自2015年Papi sauce风靡以来，在papitube总裁霍尼芳看来，人们一直在怀疑：Papi sauce能烧多久，是否会立即降温，但这种情况还没有发生。

Since the popularity of Papi sauce in 2015, in the opinion of Huo nifang, President of papitube, doubts have always been: how long can Papi sauce burn and whether it will immediately cool down, but this situation has not yet happened.

壳牌视频创始人刘飞认为，目前网络名人的迭代速度非常快，两三个月后可能会上气不接下气。因此，宏仁与妇幼保健机构的关系更加相互依存。妇幼保健机构离不开红人，没有妇幼保健机构，红人很快就会消失。

Liu Fei, the founder of shell video, thinks that the current iteration of online celebrities is very fast, and it may be out of breath in two or three months. Therefore, the relationship between Hongren and MCN institutions is more interdependent. MCN organizations cannot do without red men, and red people will soon disappear without MCN institutions.

与刘飞相比，霍尼芳乐观得多。"他的才华在YouTube上已经有十年了。事实上，他有能力在很长一段时间内提升自己的才华

Compared with Liu Fei, Huo nifang is much more optimistic. "His talent has been on YouTube for ten years. In fact, he has the ability to upgrade his talent for a long time

霍尼芳解释说，"那些迅速消失的网络名人的才华，在这个短视频时代，只不过是摇头晃脑，不会有后续行动。也许这就是这位网络名人的生命周期。另一方面，斯皮尔伯格有生命周期吗？"

Huo nifang explained, "the talents of those Internet celebrities who have disappeared rapidly are just enough to shake their wits in this short video era, and there will be no follow-up. Maybe this is the life cycle of this online celebrity. On the other hand, does Spielberg have a life cycle? "

两年前，小甜甜的粉丝还在500多万的水平，增长也不大。丁震也会这么做吗？这取决于理塘文化旅游运营网络名人丁震的能力，也取决于丁震的内在才华。

Two years ago, little sweet's fans were still at the level of more than 5 million, and there was not much growth. Will Ding Zhen do the same? This depends on the ability of Litang culture and tourism to operate Ding Zhen, the online celebrity, and also on Ding Zhen's internal talent.

目前，对于丁震来说，这一切显然只是个开始。

At present, for Ding Zhen, all this is obviously just the beginning.

Link：https://new.qq.com/omn/20201201/20201201A01YGK00.html

update time：2020-12-01 14:48:12