It's "lost" by Ali

作者苏琪

Author Su Qi

编者按

Editor's note_ �[

真正的虾音乐爱好者可以通过打开自己的应用程序界面来证明这一点。注册年数和你听过的歌数就是最好的证明。

Real fans of shrimp music can prove it by opening their own app interface. The number of years of registration and the number of songs you have heard are the best proof.

2006年，一个名为emumo的"小破站"出现了，意思是"学习音乐和金钱"。之后很多网友为爱发电，自发上传相册。这个网站赢得了很多少数民族歌手和独立音乐家的支持。它有独特的歌迷粘性和音乐氛围。当融资困难时，它受到阿里巴巴的青睐。

In 2006, a "little broken station" named emumo appeared, meaning "learn music & money". After many users for love power generation, spontaneous upload album. This website has won a lot of minority singers and independent musicians. It has unique fans' stickiness and music atmosphere. When it is difficult to finance, it is favored by Alibaba.

2018年，行业洗牌。腾讯音乐在美国股市上市。从那以后，我就一蹶不振了。虾仁只能出现在出售和合并的传闻中。

In 2018, the industry shuffled. Tencent music was listed in the U.S. stock market. Since then, TME has gone through the dust. Shrimps can only appear in rumors of selling and merging.

在线监听应用轻视链源/网络

Online listening app despises chain source / network

与大多数在线音乐平台不同，夏米是由许多音乐爱好者在早期建立的。用户可以上传歌曲，编辑/翻译歌词，改善音乐家的信息。有一种夸张的说法是，有些用户用自己的故事和文字创建了100多首歌曲列表。这种自制的播放方式不同于其他平台，很快就吸引了大批优质乐迷。

Different from most online music platforms, Xiami was built by many music lovers in the early days. Users can upload songs, edit / translate lyrics, and improve musicians' information. One kind of exaggeration is that some users have created more than 100 song lists written in their own stories and words. This self-made play method is different from other platforms, and soon attracted a large number of high-quality music fans.

左边是虾搜索页面，右边是网易云音乐搜索页面

The left is shrimp search page, and the right is Netease cloud music search page

"虾的社会属性和歌迷们一首歌所产生的火花，都是基于这个相对完整的数据库。网易云音乐一直在讲社会属性，但由于基础数据系统做得不好，一直不如豆瓣和夏米"，音乐版权内容公司hifive首席战略官张兆义分析道。夏米拥有的数据系统对市场并不乐观，KPI难以衡量，但对用户来说却是一种信念层面的情绪。

"The social attributes of shrimp and the sparks generated by a song among fans are all based on this relatively complete database. Netease cloud music has been talking about social attributes, but it has not been as good as Douban and Xiami, because the basic data system is not well done." Zhang Zhaoyi, Chief Strategic Officer of hifive, a music copyright content company, analyzed the deep burn. The data system owned by Xiami is not optimistic about the market, and KPI is difficult to measure, but it is a belief level sentiment for users.

少数民族歌唱家表示，目前正在通过少数民族歌唱家推荐大量的"少数民族音乐人"，并表示每一次都会有少数民族歌唱家支持。

At that time, Xiami also supported a large number of minority musicians through the light seeking plan, and now the recommendation algorithm will recommend some minority singers, "there are all kinds of cool songs in every corner," said one netizen.

据刘恒回忆，夏米是他知道的第一款根据用户习惯推荐歌曲和艺术家的手机软件。在诺达的音乐海洋里，他像认识他多年的好朋友一样，一个接一个地带来了他将来一定会喜欢的艺术家和音乐："来吧，听听这个，小偷NB！"

According to Liu Heng's recollection, Xiami is the first mobile phone software that he knows to recommend songs and artists according to user habits. In the ocean of music of Nuo Da, like a good friend who has known him for many years, he brings artists and music that he will definitely like in the future one by one: "come on, listen to this, thief NB!"

很多人说，虾的衰落始于版权战的失败。2014年，腾讯音乐掀起了长达三年的音乐版权大战。当时，腾讯QQ音乐、海洋音乐（有酷我音乐和酷狗音乐）和阿里音乐（有虾米音乐和美丽天天）开始较量。他们不想半途而废。海洋音乐和腾讯QQ音乐合并成为今天的腾讯音乐娱乐集团TME。

Many people say that the decline of shrimp began with losing the copyright war. In 2014, Tencent music set off a three-year music copyright war. At that time, Tencent QQ music, ocean music (with KuWo music and cool dog music) and Ali music (with shrimp music and beautiful everyday) began to fight. They didn't want to fight half way. Ocean music and Tencent QQ music merged to become today's Tencent Music Entertainment Group TME.

按照高晓松的想法，这个应用可以听歌曲，也可以让歌手通过直播、奖励和表演来赚钱，这样音乐家就可以找到制作公司和幕后团队。对于阿里星球，阿里已经连接了几乎所有可以连接的数据。然而，由于复杂的界面和操作，大多数只想听音乐的人很难付钱。由于缺乏版权和产品方向错误，阿里巴巴星球的用户数量迅速下降，并已关闭一年。

According to Gao Xiaosong's idea, this app can listen to songs, and also allow singers to cash in through live broadcast, reward and performance, so that musicians can find production companies and behind the scenes teams. For Ali planet, Ali has connected almost all the data that can be connected. However, due to the complicated interface and operation, it is difficult for most people who only want to listen to the music to pay for it. Due to the lack of copyright and the wrong direction of the product, users of Alibaba planet have fallen rapidly and have been shut down for one year.

当阿里音乐管理层引进"铁三角"组合时，王皓离开虾米音乐，加盟美甲事业部。临走前，王皓说："我从事这个行业已经8年了，初衷是要让这个行业跟上时代的步伐，但现在这个行业的现状是如此荒谬，令人震惊。"

When Ali music management introduced the "iron triangle" combination, Wang Hao left shrimp music and joined the nail business unit. Before leaving, Wang Hao said: "I have been engaged in this industry for eight years, the original intention is to make the industry keep up with the times, but now the current situation of the industry is so absurd that it is appalling."

有传闻称，夏米与网易云音乐和太和音乐就合并事宜进行了谈判。后来，推迟了几个月，最终阿里以7亿美元入股网易云。当时有传言称阿里正在投资网易云，可能会逐渐放弃自己的音乐业务。

Xiami has been rumored to have negotiated with Netease cloud music and Taihe music about the merger. Later, it was delayed for several months, and finally Ali took a stake in Netease cloud with $700 million. At that time, there was a rumor that Ali was investing in Netease cloud, and might be gradually giving up its own music business.

但是现在，音频平台已经失去了这种能力，不再对前沿文化和消费文化产生影响。即使平台上产生了一些网络歌手，他们也通过综艺节目拓展自己在视频圈的地盘。

But now, the audio platform has already lost such ability and no longer has an influence on the cutting-edge culture and consumer culture. Even if some online singers are produced on the platform, they also expand their territory in the video circle through variety shows.

Link：https://new.qq.com/omn/20201201/20201201A03BMJ00.html

update time：2020-12-01 14:48:12