How can old people not use software to call a car? The good news is that the "one click call" function will be widely promoted

资料显示，截至2020年12月28日，申城旅游平台注册用户已超过75万。在应用程序中使用"一键通话"功能的每日通话中，约有12%呈现逐渐增长的趋势。

According to the data, as of December 28, 2020, there are more than 750000 registered users on Shencheng travel platform. About 12% of the daily calls using the "one button call" function in the app show a gradual growth trend.

在平台注册用户中，55岁及以上的中老年用户占总用户的30%以上。其中，在55-65岁的人群中，约有15%左右的人会有较大概率使用手机独立打车，这与使用一键式打车基本一致。

Among the registered users of the platform, the middle-aged and elderly users aged 55 and above account for more than 30% of the total users. Among them, about 15% of the total number of 55-65 year olds who will have a high probability of using mobile phone to take a taxi independently, which is basically consistent with the use of one click taxi.

从人数上看，老年人叫出租车的比例相对较低。"由于客户群小，运营成本大，从投入产出的角度来看，"一键通"的性价比可能不高，业内人士指出，"然而，在数字鸿沟日益扩大的今天，愿意为少数弱势群体提供便捷服务是企业的责任，也是城市温度的体现。"

In terms of numbers, the proportion of elderly people calling for a taxi is relatively low. "With a small customer base and large operating costs, from the perspective of input and output, the price performance of" one click call "may not be high." Industry insiders pointed out, "however, in today's increasingly digital divide, it is the responsibility of enterprises to be willing to provide convenient services for a small number of vulnerable groups, and it is also the embodiment of urban temperature."

目前，相关平台正在为老年人开发出租车功能。28日，高德出租车表示，该功能是专为老年人设计的，字体大，无需输入起点和终点。滴滴网30日正式宣布成立老年人打车专项项目组，将在现有"关爱模式"、"亲情卡"等老年产品功能的基础上，推进"app一键打车"等功能的开发与实施。

At present, the relevant platform is developing a taxi function for the elderly. On the 28th, Gaode taxi said that the function is specially designed for the elderly, large font, no need to enter the starting point and end point. Didi officially announced on the 30th that it has set up a special project team for the elderly to take a taxi, and will promote the development and implementation of "app one click taxi" and other functions on the basis of existing elderly product functions such as "care mode" and "affinity card".

"使用'一键通话'功能，一方面需要准确定位，我们正在逐步优化和完善。另一方面，我们希望司机接到指令后，能提前与乘客沟通，确认取车点，"作为'出租车一键叫车'的先行者，申城旅游表示，明年将重点优化app中的'我的家人'模式。通过优化app中的操作流程，更多中老年用户可以申请旅游账号，实现与孩子的爱心绑定，实时掌握彼此的旅游信息。同时，我们将更深入社区，走到银发人身边，不断优化产品体验。

"The use of the" one click call "function, on the one hand, requires accurate positioning, which we are gradually optimizing and improving. On the other hand, we hope that after receiving the order, the driver will communicate with the passengers in advance to confirm the pick-up point." As a pioneer of "one click taxi call", Shencheng travel said that next year it will focus on optimizing the "my family" mode in the app. By optimizing the operation process in the app, more middle-aged and elderly users can apply for travel accounts, realize the love binding with their children, and master the travel information of each other in real time. At the same time, we will go further into the community, go to the silver haired people, and constantly optimize the product experience.

Link：https://new.qq.com/omn/20210101/20210101A04Q9M00.html

update time：2021-01-01 14:30:54