Not only does public opinion control the business, but also the chain of love

"粉丝圈形成了一个空间，这个空间的定义是对世俗价值观和行为的排斥。它促进了深厚的感情，热情地拥抱乐趣。粉丝圈从正面和反面都赋予粉丝力量。它的系统让粉丝们不仅可以表达他们反对的东西，还可以表达他们为之奋斗的东西。其文化产品表达了粉丝们对日常生活的失望和对另类选择的渴望。"

"The fan circle forms a space, which is defined by the rejection of worldly values and behaviors. It promotes deep feelings and embraces fun enthusiastically. Fan circle empowers fans from both positive and negative sides. Its system allows fans to express not only what they object to, but also what they struggle for. Its cultural products Express fans' disappointment in daily life and their longing for alternative choices. "

亨利·詹金斯：文本偷猎者

Henry Jenkins: the text poacher

Z代（95-00代）生活在水稻圈的最高峰。高度发达的娱乐业和传播渠道使95后充分表达了对爱豆的态度。也许你知道什么是站姐，但你可能不知道皮下；你知道白娼和氪金，但你不知道净化和粉运；你只懂CP粉的含义，但你要学会脂肪粉的内涵，只有粉，只有毒；还有更多的俚语，如"走花路"，"墙头"、BP、"本明"让90后老人们在米饭圈外迷茫。

Generation Z (95-00 generation) lives at the peak of the rice circle. The highly developed entertainment industry and communication channels enable the post-95s to fully express their attitude towards Aidou. Maybe you know what is station elder sister, but you may not know subcutaneous; you know white whoring and krypton gold, but you don't know purification and powder transportation; you just understand the meaning of CP powder, but you have to learn the connotation of fat powder, only powder, poison only; and more slang, such as "walk flower road", "wall head", BP, "Benming" Let the post-90s old people outside the rice circle confused.

《年轻世界》回顾了艾瑞发布的《中国粉丝追星与生活方式》白皮书，发现米饭圈中超过40%的女性成员都是95岁以后。上海交通大学教授何帆认为，Z一代年轻人从出生起就没有生活压力，他们行为背后的动力是"嗨"，即取悦自己，寻找幸福。米圈是他们的天堂，在那里他们享受和控制。它是挑水船和翻船的缩影。95岁以后再来享受吧。

Young world reviews the white paper on Star chasing and lifestyle of Chinese fans published by iResearch, and finds that more than 40% of the female members of the rice circle are after 95 years old. He fan, a professor at Shanghai Jiaotong University, believes that generation Z young people have no life pressure since they were born, and the driving force behind their behavior is "Hi", that is, to please themselves and find happiness. Rice circle is their paradise, where they enjoy and control. It is the epitome of water carrying boat and overturning boat. Make it after 95 and enjoy it.

稻圈生长

Rice circle growth

爱斗和梵泉的兴起可以追溯到2004年。当时，随着湖南卫视选秀节目《超级女声》的推出，粉丝经济开始出现，组织结构松散，模式单一，主要依靠销售唱片、影视产品等衍生产品。

The rise of Aidou and fanquan dates back to 2004. At that time, with the launch of Hunan Satellite TV's talent show super girl, fan economy began to emerge, with loose organization structure and single mode, mainly relying on the sale of records, film and television products and other derivatives.

第二阶段，从2009年开始，"品牌社区"开始发挥作用。随着社交媒体的繁荣，粉丝和追随者开始双向互动，单向查找关系被重新定义。

In the second stage, since 2009, "brand community" began to play a role. With the prosperity of social media, fans and followers began to interact in two directions, and the one-way looking up relationship was redefined.

泛泉的繁荣是在2014年，"泛泉"一词真正出现在社交媒体上。微博推出的朝华、热搜等功能起到了推波助澜的作用，使"粉丝"形成了一个闭环，粉丝群体逐渐从一个亚文化圈升级为一个富有成效的自组织："粉丝"。同年，"归国四子"的出现在米饭圈引起了不小的轰动。"米圈"自觉而深入地参与到文化产业链的每一个环节，其生产力不再局限于内容的再生产，而是转化为真正的生产性消费者。也就是说，他们不仅是消费者，也是消费者：粉丝群体的传播能力和消费能力构成了产品本身，可以替代资本，创造经济价值。"

The prosperity of fanquan was in 2014, when the word "fanquan" really appeared in social media. The functions of Chaohua, hot search and so on launched by microblog played a role in fueling the flames, making "Fanyun" form a closed loop, and gradually upgrading the fan community from a subculture circle to a productive self-organization: "fanquan". In the same year, the emergence of "returned four sons" caused a big stir in the rice circle. Rice circle "consciously and deeply participated in every link of the cultural industry chain, and its productivity was no longer limited to the reproduction of content, but transformed into a real productive consumer. In other words, they are not only consumers, but also consumers: the communication ability and consumption ability of fan community constitute the product itself, which can replace capital and create economic value. "

粉丝圈不需要人才。阿斗的职责就是树立人，输出形象，让粉丝爱他。他们不需要有出色的演技。他们能以平庸的唱功登台，能跳得很好。关键是培养自己的梦想，填补普通年轻人平凡生活中的空白。

Fan circle doesn't need talent. Aidou's duty is to set up people, output image and let fans love him. They don't need to have excellent acting skills. They can go on stage with mediocre singing skills and can dance well. The key is to cultivate their dreams and fill the gaps in the ordinary life of ordinary young people.

看看流行与流行红豆的共同特点：长发、温柔、眉毛娇嫩、柔美、妆容得体、没有赘肉、没有强健的肌肉。毕竟，在主流社会，人们对男人的刻板印象要么是刚强有力，要么是胖胖油腻，线条粗壮不细腻。

Take a look at the common features of popular and popular adzuki beans: long hair, gentleness, delicate eyebrows, soft and feminine, proper make-up, no excessive body and no strong muscles. After all, in the mainstream society, people's stereotype of men is either strong and powerful, or fat and greasy, thick lines and not delicate.

水稻圈最有趣的聚会是由一群95后的年轻农民组织的。在最后的比赛中，150多名学生参加了比赛，他们甚至成立了一组线上线下的学习小组。一些研究人员采访了比赛的第二名。游戏名为"杨朝月秘店"。如果你和杨朝越说话，"杨朝越"会回复你。

The most interesting gathering in the rice circle was organized by a group of young farmers after 95. In the final contest, more than 150 students participated in the game, and they even set up a group of online and offline learning teams. Some researchers interviewed the second place in the competition. The game is called "Yang Chaoyue secret store". If you speak to Yang Chaoyue, "Yang Chaoyue" will reply to you.

俚语和蔑视链

Slang and disdain chain

梵泉有自己的话语体系，如"小狼狗"、"小奶狗"等。它最初诞生于樊泉，用来形容爱斗的属性。更专业、更凝练的俚语随处可见，与时俱进。出版一部《梵泉辞典》是很有可能的。

Fanquan has its own discourse system, such as "little wolf dog" and "little milk dog", which are now popular in the world. It was originally born in fanquan to describe the attribute of Aidou. More professional and condensed slang can be found everywhere and keep pace with the times. It is quite possible to publish a dictionary of fanquan.

魏奋是一个爱一个人的粉丝，团奋是一个爱组合的狂热者，杜威是在魏奋的基础上进化而来的极端个体。他们咄咄逼人，甚至为了维护爱徒的声誉而"咬人"。比如，路人粉、氪金、技术粉都是俚语，在初级阶段很容易理解，而其他的则有一定的技术含量，比如'净化'，就是指从CP粉中分离出来的行为，而且只有一种。""蒸"不是动词，而是"正竹"的谐音，"黑醋桃"不是水果，而是"喜欢黑醋人"的粉丝，而"圈地自萌"则是在封闭的小圈子里评论一个著名的CP话题。高级俚语包括浓缩的形容词，如"subscribor"，用来形容不同外貌和两张脸的粉丝。

Weifen is a fan who loves one person, while Tuan Fen is a fanatic for combination, while Duwei is an extreme individual evolved on the basis of Weifen. They are aggressive and even "bite others" in order to maintain the reputation of Aidou. For example, passerby powder, krypton gold and technical powder are slang words that are easy to understand at the primary level, while others have certain technical content, such as "purification", which refers to the behavior of separating from CP powder and only one of them. "Steaming" is not a verb, but a homonym of "Zhengzhu", and "black sour peach" is not a fruit, but a fan of "like black sour people", while "enclosure self sprouting" is to comment on a well-known CP topic in a closed small circle. The high-level slang includes condensed adjectives like "subcutaneous", which are used to describe fans with different appearances and two faces.

我们采访了几位95后米饭圈的资深粉丝，询问了不屑连锁的情况。他们说，严格来说，他们是：前线粉，高氪粉，技术粉，数据粉，粉头，普通粉和英国石油公司粉。对人性的蔑视依旧：富人看不起穷人，挥金如土的人看不起BP，自尊心强的人看不起兴趣低的人，正如古典音乐演奏家看不起艺术圈的流行音乐演奏家，芭蕾舞演员看不起现代舞。

We interviewed several senior fans of the post-95 rice circle and asked about the situation of disdain chain. They said that strictly speaking, they are: front-line powder, high krypton powder, technology powder, data powder, powder head, ordinary powder and BP powder. The contempt of human nature is still the same: the rich look down on the poor, the spenders look down on the BP, the self esteemed ones look down on the low interest ones, just as the classical music players look down on the pop music players in the art circle, and the ballet dancers look down on the modern dance.

扇形圈中的扇形头通常称为"扇形圈da"。它类似于公司的高层管理人员，人数不多，但能代表大多数粉丝的意见。他们有更多的发言权，获得更多的明星利益，更容易接近明星自己，甚至影响和控制明星工作室和他们的业务。他们是"追星成功"的赢家。普通的粉要升格为粉头，这不是一天的工作。它需要多年的工作，完成一系列的任务，并吸引了大量氪金。或许它能获得"江湖地位"。

The fan head in the fan circle is often referred to as "fan circle da da da". It is similar to the top management of the company, with a small number of people, but it can represent the opinions of most fans. They have more voice, get more star benefits, and are easier to approach the stars themselves, and even influence and control the Star Studios and their business. They are the winners of "star chasing success". The ordinary powder wants to be promoted into a powder head, which is not a day's work. It takes many years of work, completing a series of tasks, and attracting a large number of krypton gold. Maybe it can get the "river lake status".

米饭圈中的BP（whitewhorling）粉位于鉴别链的最底层。这是米饭圈里每个人的角色。谁叫你不要支持艾杜的？你知道，稻谷圈里的艾杜靠交通和数据过着辉煌的生活。电影被挤满了，新歌被募集到了数十万EP，代言的液体基金会被列在手上，BP很好，扩大了晚会。

BP (white whoring) powder in the rice circle is at the bottom of the discrimination chain. It is the role of everyone in the rice circle. Who told you not to support Aidou? You know, Aidou in the rice circle lives brilliantly by traffic and data. The movie was packed, new songs were raised to buy hundreds of thousands of EP, endorsement of the liquid foundation was listed on the hand, BP good, extend the party.

一位研究稻圈文化的up领导告诉《年轻世界》，稻圈的核心是与他人比较。如果你不跟别人比较，别人会主动跟你比较。米饭圈里的一个叫范冰冰的女孩说她没有花钱。她不明白为什么连身边的好朋友都会压制她说"BP不配当粉丝"和"没有氪星，就没有真爱"。英国石油公司的球迷回击说："即使你是一个有无数毒药的氪星人，艾杜也不会嫁给你？"。然而，比这种纯正的好BP粉更受歧视的，不是随意舔屏，而是对炮姐（可以用专业设备在一线拍摄明星的粉丝）和电视台发布的微博、前线报道的闲聊、指指点点或免费炫耀。即使是被英国石油嘲笑的女球迷也会说，至少我会悄悄地舔屏幕。

A up leader who studies rice circle culture told young world that the core of rice circle is to compare with others. If you don't compare with others, others will take the initiative to compare with you. A girl in the rice circle, BP fan, said that she didn't spend money. She didn't understand why even her good friends around her would suppress her saying that "BP doesn't deserve to be a fan" and "no krypton, no true love". The BP fan hit back and said, "even if you're a kryptonite with countless poisons, Aidou won't marry you?". However, what is more discriminated against than this pure and good BP powder is not the free licking of the screen, but the gossiping, pointing fingers or showing off for free to the gun sister (the fans who can shoot stars with professional equipment in the front line) and the microblog, front-line reports posted by the station. Even the female fan who was ridiculed by BP would say, at least I lick the screen quietly.

米饭圈的狂热粉丝

Fanatical fans of rice circle

用爱发电

Power generation with love

从人类学的角度看，粉丝圈其实是年轻人特有的社团文化；从组织管理的角度看，它就像一个由无数公司组成的小经济体，每个明星的粉丝圈都是一个公司。这些公司有大有小，他们的"企业文化"和行为准则各不相同，但他们有一个共同点：都有明确的目标和可行的实现途径；分工协作的层次不同，最重要的是，他们是一个有机的整体。

From an anthropological point of view, fan circle is actually the unique association culture of young people; from the perspective of organization and management, it is like a small economy composed of countless companies, each star's fan circle is a company. These companies are big and small, and their "corporate culture" and codes of conduct are different, but they have something in common: they all have clear goals and feasible paths to achieve them; they have different levels of division of labor and cooperation, and most importantly, they are an organic whole.

多年来，樊泉从一个松散的个体行为演变成一个成熟的职能部门。有的部门属于前端业务部门，如帮扶部、投资部等，有助于提高明星知名度，获取资源；有的部门属于中后端职能部门，如打黑部门、宣传部等，而类似企业的宣传部和公关部，旨在优化明星的品牌形象。一些顶级米圈，以及公益部门，与大企业的社会责任部门有着同样的意义：他们用公益回馈社会，树立正面形象。

Over the years, fanquan has evolved from a loose individual behavior into a mature and functional department. Some departments belong to the front-end business departments, such as the aid department, the investment department, etc., which help to increase the popularity of stars and obtain resources; some departments belong to the middle and back-end functional departments, such as the anti underworld department, the publicity department, and the publicity department and the public relations department of similar enterprises, with the purpose of optimizing the brand image of stars. Some top rice circles, as well as public welfare departments, have the same significance as the social responsibility departments of large enterprises: they use public welfare to give back to the society and establish a positive image.

中南大学社会学系陆鹏教授详细梳理了稻圈各部门的组织和分工，如支持、斗争与投票、打黑、宣传、公益等部门。相应的功能是备份协会、打票做数据、打黑除恶、购买广告位以明星名义宣传和开展公益活动。

Professor Lu Peng of Sociology Department of Central South University combed in detail the organization and division of labor of various departments in the rice circle, such as support, fight and vote, anti gangster, publicity, public welfare and other departments. The corresponding functions were backup Association, fight and vote to do data, anti gangster to eliminate negative public opinion, buy advertising space to promote and carry out public welfare in the name of stars.

现在的95后执行力强，效率高，粉体输送也严格成熟。每一个进入米饭圈的人都必须加入这个群体，冲刺热门名单，筹集支持资金。有些人负责数据，有些人负责文案和照片。一位粉丝曾经笑着说，他以996的身份进入米圈，他没有薪水。米圈粉丝注重团队精神、团队精神和共同行动；实行分级运作，按粉丝级别分配工作——资深粉丝（粉丝）发号施令，管理普通粉丝。具体由蒲芬负责实施。例如，snh48的粉丝会分为两个工作组：一个是由管理人员和参与管理的核心粉丝组成，讨论日常事务；另一个是由技术娴熟的粉丝组成，负责文案、绘图、宣传等工作，前者领导后者，前者出指令，后者负责运作和实施。

Now the post-95s have great executive power, high efficiency, and the powder transportation is strictly mature. Everyone who enters the rice circle has to punch in the group, rush the hot list, and raise money for support. Some people are responsible for data, others are responsible for copywriting and photos. One fan once said with a smile that he entered the rice circle as 996, and he didn't have a salary. The fans in rice circle pay attention to team spirit, team spirit and joint action; implement hierarchical operation and distribute work according to fans' level - Senior fans (fans) give orders and manage ordinary fans. Pufen is responsible for the specific implementation. For example, snh48's fans meeting is divided into two working groups: one is composed of administrators and core fans participating in the management to discuss daily affairs; the other is composed of skilled fans, responsible for copywriting, drawing, publicity, etc. The former leads the latter, the former gives instructions, and the latter is responsible for operation and implementation.

媒体经常用"完成KPI"来比较粉红圈完成任务的行为。事实上，更准确的词应该是"OKR"（目标和关键结果）。

The media often use "completion KPI" to compare the behavior of the pink circle to complete the task. In fact, the more accurate word should be "OKR" (goal and key result).

粉丝圈的行为大多不是偶像指派的，而是粉丝"自下而上"的自发、自愿的行为。他们的动力不是自上而下分配任务，而是发自内心的爱和理想，用爱发电，靠爱发光。

Most of the actions of fan circle are not assigned by idols, but the spontaneous and voluntary behavior of fans "from bottom to top". Their motivation is not from the top to the bottom of the distribution of tasks, but from the heart of love and ideal, with love power generation, rely on love light.

"收获粉丝经济"已成为众多品牌的共识，尤其是在时尚、美容、快速消费品领域。品牌经营坚持"哪个红就用哪个"的策略，早用就用，"不快不坏"；同时，"承载力"成为市场上最认可的能力。今天主宰微博热搜的新星明天将出现在酸奶、饮料等一系列包装中。为了最大限度地收获流量，品牌往往会选择多位明星担任品牌大使。就连迪奥这样的"宇宙大品牌"也开启了"批发流量大使"模式。

"Harvest fans economy" has become the consensus of many brands, especially in the fields of fashion, beauty and FMCG. Brand business adheres to the strategy of "which red uses which", uses it as early as possible, "not fast but not broken"; at the same time, "carrying capacity" has become the most recognized ability in the market. The new star who dominates microblog hot search today will appear in a series of packaging such as yogurt and drinks tomorrow. In order to harvest traffic to the greatest extent, brands often choose multiple stars as brand ambassadors. Even the "big brand of the universe" like Dior has opened the "wholesale traffic ambassador" mode.

商业价值是衡量明星综合实力的最重要指标，它反映了明星各方面的综合实力。艾曼数据每年都会发布明星企业价值排行榜。从人气指数、口碑指数、职业指数、代言指数四个维度进行计算。明星们需要在这四个维度上表现出色，才能提升自己的商业价值。如果一个明星能在统计周期较长的半年榜单和年度榜单中有一个名字，那么它的价值会更高，更受品牌欢迎。

Commercial value is the most important index to measure the comprehensive strength of stars, which reflects the comprehensive strength of all aspects of stars. Aiman data publishes the star business value list every year. It is calculated from the four dimensions of popularity index, word-of-mouth index, professional index and endorsement index. Stars need to perform well in these four dimensions in order to improve their business value. If a star can have a name in the semi annual list and annual list, which have a longer statistical cycle, it will be more valuable and more popular with brands.

另一方面，米圈经济的兴起，给了衰落的传统媒体另一种"中弹"。《时尚杂志》创办了《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚杂志》《时尚，通过微信应用程序；以及superelle pop，superelle副刊的电子期刊。这些出版物的封面都很受欢迎。据不完全统计，目前市场上的电子期刊有20多种，已有200多位明星上过电子期刊，总销售额超过1亿。

On the other hand, the rise of the rice circle economy has given the declining traditional media an alternative "shot in the arm.". Various electronic journals and video journals emerge as the times require: vogue founded a supplement vogue for young people Me; Fashion bazaar has set up bazaar film, which specializes in stars; cosmopolitan has set up hicosmo electronic journal and launched cosmohits Video Journal; Elle has launched elleidol, a regular electronic journal, through wechat app; and superelle pop, an electronic journal for supplement superelle. The covers of these publications are all popular. According to incomplete statistics, there are more than 20 e-journals on the market, and more than 200 stars have been on the e-journals, with a total sales of over 100 million.

一位曾经参与电子杂志编辑的员工告诉《年轻世界》，电子杂志是氪金单品，性价比很高。在传统媒体时代，登上一本大杂志的内页是件好事，封面是你连想都不想去想的。但现在不一样了。在这种与大杂志共享品牌的电子杂志中，艾杜是封面，几乎所有的内容都是他。《时尚芭莎》电子杂志制片人刘静说，他们以"灵魂"为主题，包括对朱一龙和白玉的双人和单人硬照、视频和文字采访，以及"唤醒灵魂女孩"的录音。一上市，服务器就被涌入的粉丝压垮了。以《红秀》小詹为封面的电子杂志，销量超过100万元，两周收入约600万元。一位男团站长认为，"和纸质杂志相比，我们做站长的人更喜欢电子杂志，因为如果要买，就得在本地买几百本。如果我们要纸质杂志，我可不要这几百本。对付他们真的很麻烦。"

An employee who once participated in the compilation of e-magazine told young world that e-magazine is a krypton gold single product with high cost performance. In the era of traditional media, it's good to be on the inside page of a big magazine, and the cover is something you don't even want to think about. But now it's not the same. In this kind of e-magazine, which shares brand name with big magazines, Aidou is the cover and almost all of the content is him. Liu Jing, the producer of fashion bazaar electronic magazine, said that they used "soul" as the theme, including double and single hard photos, video and text interviews of Zhu Yilong and Bai Yu, as well as a voice recording of "wake up the soul girl". As soon as it went on sale, the server was crushed by the influx of fans. The electronic magazine with Xiao Zhan as the cover of "red show" has a sales volume of more than 1 million yuan and a revenue of about 6 million yuan in two weeks. A member of the men's league's station sister thinks that "compared with paper magazines, those of us who do stations prefer electronic magazines, because if we want to buy them, we must buy hundreds of them locally. If we want paper magazines, I don't want these hundreds of them. It's really troublesome to deal with them."

然而，这些杂志的本质却与传统杂志大不相同。他们的功能不是传达媒体的见解，而是收获粉丝的经济利益。传统时尚杂志的角色也悄然发生了变化。他们已经从一个高级的潮流制造者转变为一个连接偶像和品牌的中介公司。他们是米饭圈的"顶楼"，争夺"力量"和"时尚力量"。同时，他们也成了米圈经济的"隐形乙方"。时装周期间，我看到一群95后的年轻人在米兰马尔彭萨机场为tfboys购买大屏幕广告。

However, the essence of these magazines is quite different from traditional magazines. Their function is not to convey media insights, but to reap fans' economy. The role of traditional fashion magazines has also changed quietly. They have changed from a high-ranking trend maker to an intermediary company connecting idols and brands. They are the "top floor" of the rice circle fighting, competing for "force" and "fashion power". At the same time, they have become the "invisible party B" of the rice circle economy. During the fashion week, I saw a group of post-95 young people buying large screen ads for tfboys at Malpensa airport in Milan.

粉丝经济时代催生"土豪追星"

Fans' economic era leads to "local tyrants' pursuit of stars"

权利适得其反

Rights backfire

随着稻谷圈经济的发展，产业与稻谷圈之间的权利关系发生了变化。

With the economic growth of the rice circle, it is the change of the right relationship between industry and rice circle.

上个世纪，粉丝们只能通过电视、报纸、广播等传统媒体远距离观看偶像剧。粉丝的支持不能转化为特定的力量来支持偶像，既不能增加他们的曝光率，也不能获得经济利益。在网络时代，粉丝与偶像的关系已经由"弱连接"转变为"强连接"。他们对偶像的热情和热爱可以转化为偶像的实际利益。

In the last century, fans can only watch idols from a distance through traditional media such as TV, newspaper, radio and so on. Fans' support can not be transformed into specific strength to support idols, neither can it increase their exposure, nor can they get economic benefits. In the Internet age, the relationship between fans and idols has changed from "weak connection" to "strong connection". Their enthusiasm and love for idols can be transformed into the actual interests of idols.

粉丝已经从单纯的"旁观者"变成了制作者和建设者。这给了年轻一代粉丝更多追求明星的动力。他们相信通过自己的努力，偶像可以成为超级明星。与父辈的"追星族"不同，95后一代在追星过程中"造偶像"。在塑造偶像的过程中，他们获得了不同于父母的成就感和获得感。

Fans have changed from mere "lookers" to producers and builders. This gives the younger generation of fans more motivation to pursue stars. They believe that with their own efforts, idols can become superstars. Different from the "star chasers" of their parents, the generation after 95 "made idols" in the process of chasing idols. In the process of building idols, they get a sense of achievement and acquisition different from their parents.

2018年风靡全国的《创101》，是粉丝从"观察者"向"授权者"转变的绝佳案例。在这个节目中，偶像的诞生已经从明星公司模式转变为粉丝"挑"的模式。此前，明星们在首次亮相之前必须经过公司的包装和培养，然后依靠自己的作品积累粉丝。在"挑选"模式下，控制权交给粉丝："如果你不投票，我就不投票，我妹妹什么时候出来；如果你投票，我投票，我妹妹马上出来。"。粉丝掌控偶像的命运，可以让无名小卒火遍网络，也可以让人气之王一夜降温。在这种模式下，偶像"成为粉丝，失去粉丝"。偶像的成功就是粉丝的成功；偶像的失败就是粉丝的失败。

"Creation 101", which was popular all over the country in 2018, is an excellent case of fans' transformation from "watcher" to "empowerer". In this program, the birth of idols has changed from the star company model to the fan "pick" model. Previously, stars had to be packaged and cultivated by the company before they could make their debut, and then rely on their works to accumulate fans. In the "pick" mode, the control is handed over to the fans: "if you don't vote, I won't vote, when will my sister come out; if you vote, I vote, my sister will come out immediately.". Fans control the fate of the idol, can let the nobody fire all over the network, can also let the king of popularity cool overnight. In this mode, idols "become fans and lose fans". The success of idols is the success of fans; the failure of idols is the failure of fans.

同时，粉丝也可以选择是否为品牌买单，拒绝盲目收获。在"创101"总决赛的第二天，女队的5名"火箭女孩"获得了伊利格拉纳多的首笔代言。品牌方面为粉丝安排了众筹挑战，要求粉丝购买一定金额的资金，这样五姐妹就能顺利获得品牌大使的身份。由于决赛刚刚结束，很多球迷在投票过程中都花了不少钱，品牌方面的举动遭到球迷的强烈抗议并拒绝购买。最后，伊利提前停止了"以销量买代言"的活动。

At the same time, fans can also choose whether to pay for the brand and refuse to reap blindly. On the second day of the "creation 101" finals, five of the "rocket girls" of the women's team received their first endorsements from Yili Granado. The brand side has arranged a crowdfunding challenge for fans, requiring fans to buy a certain amount of money, so that the five sisters can successfully obtain the identity of brand ambassador. Because the finals just ended, many fans have spent a lot of money in the voting process, the brand side's move was strongly protested by fans and refused to buy it. Finally, Yili stopped the activity of "buying endorsement with sales volume" ahead of time.

樊泉不仅控制舆论，还控制着爱豆的生意。一位广告从业者曾向媒体透露，蔡徐坤拍摄汽车广告时，支持会上有影响力的粉丝也在现场。广告的剧本必须先经过这些粉丝，因为他们害怕破坏蔡徐坤的个人设计。

Fanquan not only controls public opinion, but also controls Aidou's business. An advertising practitioner once disclosed to the media that when Cai Xukun filmed a car advertisement, influential fans in his support meeting were also on the scene. The script of the advertisement had to go through these fans first, because they were afraid of damaging Cai Xukun's personal design.

《第一财经周刊》在第一期《米圈》封面报道中，从娱乐产业、粉丝经济、微博与娱乐圈的关系等角度探讨了"米圈"的命题，并担忧其对消费经济的负面影响。当一个行业被消费者绑架时会发生什么？》作者写道："每个人都意识到，粉丝正在从偶像明星的消费者和追随者转变为有发言权、能够影响市场决策的规则制定者。"。粉丝可以依靠消费者反馈来影响广告商选择品牌代言人的权重，通过微博来投放和控制评论来影响艺人的网络人气和公众印象，从而形成关注度和流量，进而影响艺人能获得多少电影预约、能获得多少公告一旦这种商业逻辑起作用，娱乐圈的模式自然会改变，因为流量已经逐渐成为行业风向标。"

In the cover story of the first issue of "rice circle", first financial weekly discussed the proposition of "rice circle" from the perspectives of entertainment industry, fan economy, and the relationship between microblog and entertainment circle, and worried about its reverse effect on consumer economy. What happens when an industry is kidnapped by consumers? 》"Everyone is aware that fans are changing from consumers and followers of idol stars to rule makers who have a say and can influence market decisions," the author wrote. Fans can rely on consumer feedback to influence the weight of advertisers' choice of brand spokesmen, and use microblog to cast and control comments to influence artists' online popularity and public impression, so as to form the attention and traffic, and further affect how many movie appointments artists can get, how many announcements they can receive, and how many brands they can speak for Once this business logic works, the model of the entertainment industry will naturally change, because traffic has gradually become the industry vane. "

其实，除了爱豆的生意，米圈也影响着爱豆的风格。比如，有人发现粉丝们在讨论爱豆胖、发色不好、衣着品味不好等话题时，便衣工作人员或粉丝会把这些用户的感受反馈给明星。不久他们就能在社交媒体上看到艾杜改变头发颜色，在健身房挥舞着熨斗汗流浃背的照片或视频。

In fact, apart from Aidou's business, the rice circle also influences Aidou's style. For example, some people find that when their fans discuss topics such as Aidou's fat, bad hair color, and poor taste in clothing, the undercover staff or fantou will feed back these users' feelings to the stars. It won't be long before they can see Aidou changing her hair color on social media and waving iron in the gym Sweaty photos or videos.

分离装置

Disengager

举报、批评、打黑除恶、人肉，欺负多、排斥少，江湖有人，就像月亮有它的起伏，人有它的悲欢离合，米圆也不例外。从鸡血阶段回到平原阶段，还是因为粉头的行为，爱豆激怒了自己，米圈自然用脚投票。脱粉是一种自然现象，成为过路人的粉，或仰卧起坐，甚至退步。

To report, criticize, fight against gangsters and human flesh, to bully more and exclude less, there are rivers and lakes where there are people, just as the moon has its ups and downs, people have their joys and sorrows, and the rice circle is no exception. From the chicken blood stage back to the plain stage, or because of the behavior of powder head, love beans angered himself, rice circle naturally vote with their feet. Taking off powder is a natural phenomenon, becoming a passer-by powder, or sit ups, or even stepping back.

95后CP粉丝小湛在王一博出道5周年之际参加了王一博的线下活动。当他接受援助时，他需要展示王一博的微博超级声级和氪金唱片。出示后，她被迫查看微博主页，并被发现关注小詹的朝华。她失去了分发援助的权利，因为她不是唯一的支持者。这扇扇子很疼，觉得扇头不讲理。他立即退出了米圈，再也没有参加集体行动。

Xiao Zhan, a post-95 CP fan, took part in Wang Yibo's offline activities on the 5th anniversary of his debut. When he received the aid, he needed to show Wang Yibo's Micro blog super voice level and krypton gold record. After showing it, she was forced to check the microblog homepage, and was found to pay attention to Xiao Zhan's Chaohua. She lost the right to distribute aid, because she was not the only fan. This fan was very hurt and felt that fantou was unreasonable. He immediately quit the rice circle and never took part in collective action again.

有各种各样的方法去除米饭圈里的面粉。

There are various ways to remove the flour from rice circles.

有个女孩曾经是1996年某明星的CP粉丝。她一直认为自己的两个男人的爱情豆是"夏天的极限"，但在得到八卦新闻后，她证实两位明星确实有过一段短暂的恋情。她认为这是不可接受的，破坏了她对爱豆的美好想象。"他们之间纯洁的爱情只能出现在作品中，而绝对不能出现在人间扎根的肮脏世界中。为此，她选择退出圈子，并偶尔出现在退步群或时健爱斗的微博上。

There is a girl who used to be a CP fan of a star in 1996. She always thinks that her two men love bean is "the limit of summer", but after getting the gossip news, she confirms that the two stars actually had a real short-term love affair. She thinks it's unacceptable and destroys her beautiful imagination of love bean. "The pure love between them can only appear in the works, and absolutely can't appear in the dirty world The human world takes root. For this reason, she chose to withdraw from the circle, and occasionally appeared in the back stepping group or the micro blog of Shijian Aidou.

当被问到为什么他还有SJ时，球迷认为虽然他已经退休了，但他还有一些仰卧起坐。回忆起那些美好的日子，他忍不住回来看看自己过得好不好，或者再加上一些厌恶，这样他就可以彻底忘记爱徒了。其他离开圈子的年轻粉丝告诉我们，他们突然发现自己的爱情豆"裂了"，比如出土的文物突然氧化掉了颜色。

When asked why he still has SJ, the fan thinks that although he has retired, he still has some sit ups. Recalling those good days, he can't help coming back to see if they are doing well, or adding some disgust, so that he can completely forget Aidou. Other young fans who left the circle told us that they suddenly found their love beans "cracked", such as the unearthed cultural relics suddenly oxidized and lost their color.

比如，在爱豆成长初期，如果他经常空降大米团，与大家互动，粉丝们会觉得温暖得体。但当爱豆的人气上升时，他仍然跳伞，积极保持新粉丝的粘性。""我不能接受这种行为，"圈外粉丝告诉我们，"因为米饭圈里有一个不成文的规定，你不想互动这是宠物粉，但如果你不在火灾后保持高寒，这是奉承粉。

For example, in the early stage of Aidou's growth, if he often parachutes the rice group and interacts with everyone, the fans will feel warm and appropriate. But when Aidou's popularity rises, he still parachutes and actively maintains the viscosity of new fans. "I can't accept this kind of behavior," the out of circle fan told us, "because there's an unwritten rule in the rice circle that you don't want to interact It's pet powder, but it's flattering powder if you don't keep high cold after fire.

还有一个特例是从圈子里"叛逃"，然后跳进"爱家"的圈子。樊泉有一个著名的小詹的"职业黑"风车。原来，这是朱一龙唯一的粉丝。后来，成了小湛的粉丝，后来不知何故成了小黑。圈内一些人谈到它属于谁，谁没有原则。另一个退出圈子、脱粉的女孩则要主流得多。因为无法在微博上接受对跳水女友的爱，她选择和大家一起脱粉。他们的集体微博黑头写真退出圈子，有的甚至写了退出圈子的文章。一个20岁的粉丝认为"靠粉丝们撒粉云的爱豆没有资格谈恋爱。"。

There is also a special case of "defection" from the circle, and then jump into the circle of "love for home". There is a well-known Xiao Zhan's "professional black" windmill in fanquan. Originally, it was Zhu Yilong's only fan. Later, it became Xiao Zhan's fan, and then it became Xiao Hei for unknown reasons. Some people in the circle talked about who it belonged to and who had no principle. Another girl who quits the circle and takes off the powder is much more mainstream. Because she can't accept her love to her diving girlfriend on the microblog, she chooses to take off the powder with everyone. Their collective microblog black head portraits quit the circle, and some even wrote essays about quitting the circle. A 20-year-old fan thinks that "Aidou who relies on the fans to cast the powder cloud is not qualified to fall in love.".

在豆瓣酱上的"除尘背团"里，对美食圈的抱怨是很多年轻粉丝的抱怨。他们可以自由地打开一个话题。他们都是"爱与恨"。所有的屏幕都是"当你的粉丝们太可怜的时候"，"当粉丝们需要钱的时候，他们疯狂的做生意，当他们看不见的时候，他们不需要粉丝。"是什么让我总是黏糊糊的你想要太多的爱，作为一个平庸的普通人，我只能给这个，太累了，所以我离开了。

In the "dedust and back group" on the bean paste, it is a complaint from many young fans to make complaints about the food circle. They are free to open a topic. They are all "love and hate". All the screens are "when your fans are too miserable", "when fans need money, they are crazy about business, and do not need fans when they are invisible." what makes me always sticky? "You want too much love, as a mediocre ordinary person, I can only give this, too tired, so I left.".

已经恢复理性圈子的95人中，有不少人对戒指的退出表示不满。他们说：我厌倦了所有的食物圈、空瓶子、洗方格、巡逻方格、卡黑，用数据淹没了用户的真实声音，甚至土草也只能用缩写。这种没有自由和个性化的集体无意识行为是无聊的。

Many of the 95 who have resumed their rational circle make complaints about the withdrawal of the ring. They say: I am tired of all the food circles, empty bottles, washing squares, patrol squares, and card black, drowning the real voices of users by data, and even Tucao can only use abbreviations. This kind of collective mindless behavior without freedom and individuation is boring.

在《粉丝的文化经济》一书中，约翰·菲斯克认为粉丝是文化产业的一个额外市场。他们不仅购买了大量的"衍生"产品，还提供了大量有价值的、自由的市场趋势反馈，与文化产业展开竞争。依托社交媒体平台，成长中的米饭圈借助消费和舆论，在宏观层面上争夺话语权。在这种背景下，我们看到越来越多的交通剧，越来越多的交通奢侈品代言人，甚至还有"米圈女孩"出国。

In his book fans' cultural economy, John Fiske believes that fans are an extra market for the cultural industry. They not only buy a lot of "derivative" products, but also provide a lot of valuable and free market trend feedback to compete with the cultural industry. Relying on the social media platform, the growing rice circle, with the help of consumption and public opinion, is competing for the right to speak on the macro level of taste. In this context, we see more and more traffic dramas, more and more traffic luxury spokesmen, and even "rice circle girls" going abroad.

随着z-00集团成为主流企业文化。亨利·詹金斯写道："粉丝文化把大众文化乌托邦的一面看作是建构另类文化的场所。然而，没有人能永远生活在这个乌托邦。"

As the mainstream group of business culture, z-00 is becoming the mainstream group. Henry Jenkins wrote: "fan culture regards the utopian side of popular culture as a place to construct an alternative culture. However, no one can live forever in this utopia. "

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Link：https://new.qq.com/omn/20210101/20210101A00LRR00.html

update time：2021-01-01 10:36:56