Simba and his followers: it looks like a family of fame and fortune

编辑：雷建志

Editor: Lei Jianzhi

设计：布洞

Design: Budong

编辑助理：朱之琦

Editorial assistant: Zhu Zhiqi

60天后，辛巴的个人账户被关闭，直到2021年农历大年初十。

After 60 days, Simba's personal account was closed, until the 10th day of the lunar new year in 2021.

这已经不是他第一次在快速通道的职业生涯中成为桂。

This is not the first time he has been Kwai in his fast track career.

但与245天前《辛巴》停止直播50天相比，停播的力度明显更强，披露的信息也更多。除他之外，楚瑞雪、石大梅等28名家属也不得不不同程度地停止广播，这比以前更加危险。

But compared with 245 days ago, when Simba's live broadcast was stopped for 50 days, the intensity of the suspension was obviously stronger and more information was disclosed. Besides him, 28 family members, such as churuixue and shidamei, had to stop the broadcast to varying degrees, which was more dangerous than before.

只有寂寞的时刻

Only lonely moment

"我希望你的眼睛能亮一点。我决心调动中国所有的资源。请珍惜我的技能和资源。我随时可以离开。"四月被封后，辛巴奎高调喊道。

"I hope you can shine your eyes a little. I am determined to mobilize all the resources in China. Please cherish my skills and resources. I can leave at any time." After being sealed in April, Simba Kwai shouted in a high-profile voice.

辛巴仍然无处不在。

Simba is still everywhere.

他指点徒弟丹安、石大梅在网上直播，打出"为我父亲出征"的大旗，打出苦涩的牌。两个徒弟哭着说师父不容易，强调他们代表整个团队和整个辛巴家族。

He instructs his apprentice dan'an and Shi Damei to live broadcast online, playing the banner of "going out for my father" and playing the bitter card. The two apprentices cry and say that master is not easy, emphasizing that they represent the whole team and the whole Simba family.

818名歌迷被师徒之间的深厚情谊所感动。当徒弟们哭着说要"撑起一片天空，给新轩的使用者一个家"的时候，他们经常画新巴的名字。

818 fans were moved by the profound friendship between teachers and apprentices. While the apprentices cried and said they wanted to "hold up a piece of sky and give Xinxuan users a home", they frequently painted Xinba's name.

归国那天，辛巴不仅让弟子们一个接一个发出通知，还发布了一个短片，说"以前的他（她）都是，我来接你回家"，并在全国多个城市地标的墙上做广告。

On the day of the return of China, Simba not only asked his disciples to issue a notice one after another, but also released a short film, saying "all he (she) who used to be, I'll pick you up home", and advertised on the wall in several city landmarks across the country.

今天不同于过去。

Today is different from the past.

11月12日，辛巴队突然宣布休战3天。

On November 12, the Simba team suddenly announced a three-day hiatus.

前天，辛巴家族还在为双11销售额88亿元而欢呼。其中，辛巴的个人销售额超过32亿元，丹丹、世达美利的个人销售额超过10亿元，热爱美食的猫姐也完成了6亿多元的个人销售额。

The day before yesterday, the Simba family was still cheering for the double 11 sales of 8.8 billion yuan. Among them, the personal sales of Simba exceeded 3.2 billion yuan, the personal sales of Dandan and Shida Meili exceeded 1 billion yuan, and the cat Sister, who loves delicious food, also completed more than 600 million personal sales.

然后是近一个月的空白期。

Then there was a blank period of nearly a month.

按照正常的计划，辛巴和石大梅每个月应该有四场左右的带货现场演出。不过，辛巴最新的商品直播时间可追溯到11月11日，而世达美丽最新的商品直播时间是11月8日。

According to the normal plan, Simba and shidamei should have about four live shows with goods every month. However, Simba's latest live broadcast with goods dates back to November 11, while Shida Meili's latest live broadcast with goods was on November 8.

静默期间，辛巴一家没有直播，歌迷们忙着在留言区评论，"没有人能万无一失"、"让过去过去继续支持你"、"加油，狮子王是无敌的"。

During the silent time, the Simba family was not broadcast live, and the fans were busy commenting in the message area, "no one can be foolproof", "let the past go and continue to support you", "come on, the lion king is invincible".

直到12月8日一大早，辛巴才第一次露面。他不是靠自己生活，而是出现在鸡蛋的活房里。在某种程度上，这更像是辛巴的谨慎审判。

It wasn't until early in the morning on December 8th that Simba made his first appearance. He did not live on his own account, but appeared in the live room of the egg. In a way, it's more like Simba's careful trial.

辛巴红着眼睛，默不作声，然后向屏幕鞠躬90度，持续了十多秒钟。后来，她抹了抹眼泪，向歌迷道歉，说自己犯了错误，今后会做得更好。他还问身边的人，"如果我不能在镜头前，你可以告诉我我什么都没说。"

Simba was red eyed, silent, and then bowed 90 ° to the screen for more than ten seconds. Later, she wiped her tears and apologized to her fans, saying that she had made a mistake, and that she would make better efforts in the future. He also asked people around him, "if I can't be on camera, you can tell me that I didn't say anything."

广州市市场监督管理局下发《即食燕窝辛巴鲜活食品事件的调查处理》。随后，葵坝事件官方微博发布了辛巴燕窝事件官方处罚结果。辛巴受到重创。这些图片来自互联网。

Guangzhou city market supervision and Administration Bureau issued the "investigation and handling of the event of Simba live food with instant bird's nest". Then, the official micro-blog of the Kwai Ba incident released the official punishment result of the Simba swallow nest incident. Simba was hit hard. The pictures are from the Internet.

与狂野倔强的辛巴不同的是，他变得非常小心，把另一个大主播的两个大屁股夸在自己的快手上，最后学会了鞠躬道歉。

Unlike the wild and intractable Simba, he became so careful that he made Kwai, the two big ass of the other big anchor on his fast hand, and finally learned to bow and apologize.

虽然有点不近人情，但二卢是为数不多的在网上直接提到辛巴的主播之一。

Although a little unkind, Erlu is one of the few anchors who directly mentioned Simba on the Internet.

一位与辛巴关系密切的网络红人上官正拿着刀在屏幕上打字："辛巴不是你的朋友吗？"当他被要求谈论辛巴的时候，上官拿着刀说："辛巴，我不说了。"。

An online Red Shangguan, who is close to Simba, is typing on the screen with a knife: "isn't Simba your friend?" When he was asked to talk about Simba, Shangguan said with a knife, "Simba, I won't talk about it.".

葵涌主播张欣大新公开支持辛巴，但找不到滥用账号的账号。另一位主播van anchor的另一个账户显示，直播功能被禁止，将于12月26日发布。

Zhang Xin Da Xin, a Kwai Chung anchor, publicly supported Simba, but was unable to search for the account of abusive accounts. Another account of van anchor, another anchor, showed that the live broadcast function was banned and will be released in December 26th.

就连辛巴的徒弟丹丹在直播中也回答了粉丝们关于辛巴的问题，"现在我不说话是最好的答案"，从未提及辛巴。

Even Simba's Apprentice Dan Dan replied to fans' questions about Simba during the live broadcast, "now I don't speak is the best answer", never mentioning Simba.

突然辛巴变成了一个敏感的人，"辛巴"成了一个危险的词。

All of a sudden Simba becomes a sensitive person, "Simba" becomes a dangerous word.

没人会想到这是一个有货的鸟巢。

No one would have thought that it was the bird's nest with goods.

10月25日，世达美丽在直播室销售广州荣宇公司的名智碗式即食燕窝产品。直播室15碗的价格是258元，平均每碗17.2元。11月初，有评论称产品全是糖水，没有发现燕窝。

On October 25, Shida Meili sold a ready to eat bird's nest product with Mingzhi bowl style from Guangzhou Rongyu company in the live broadcasting room. The price in the live broadcasting room was 258 yuan for 15 bowls, with an average of 17.2 yuan per bowl. In early November, there were comments that the product was all sugar water, and no bird's nest was found.

11月19日，王海向记者介绍了一份关于"11月11日产品测试"的专业报告。

On November 19, "professional dummy" Wang Hai provided a test report, saying that the product was "sugar water", which pushed the matter to the forefront.

辛巴在"假燕窝"事件中落网。这些图片来自互联网。

Simba was caught in the "fake bird's nest" incident. The pictures are from the Internet.

随后，辛巴车队被广州市白云区市场监督管理部门立案调查，央视也介入了后续报道。

Subsequently, the Simba team was put on file for investigation by the market supervision and Administration Department of Baiyun District, Guangzhou, and CCTV also intervened in the follow-up report.

卖燕窝、被打击、否认售假、赔礼道歉、被调查，短短一个多月时间，辛巴团队的"假燕窝"事件发展成一部跌宕起伏的大型电视连续剧。

Selling bird's nest, being cracked down on, denying selling fake, apologizing for compensation, being investigated In just over a month, Simba team's "fake bird's nest" incident has developed into a large-scale TV series with ups and downs.

于是，当各大平台的电子商务主播积极备战双12和冲刺换手时，辛巴一家陷入集体沉寂。

As a result, the Simba family fell into a collective silence when the e-commerce anchor of each major platform actively prepared for the double 12 and sprint for the turnover.

所有的荣耀和所有的损失

All the glory and all the loss

葵霸的818家无疑是第一家。

Kwai BA's 818 family is undoubtedly the first family.

据去年11月CBN数据显示，粉丝数增长居CBN前4位（去年6月为16位）。辛巴的新粉丝已经超过2300万，现在粉丝数量已经达到7100万，遥遥领先。

According to the data of CBN data consumer station, according to the growth number of fans in the past half a year (June 4 to November 16), Simba family occupies four seats in the top 5 fan growth. Simba has more than 23 million new fans, and now the number of fans has reached 71 million, far ahead.

桂巴家族在关键数据方面是一个快速的GMV玩家。

Kwai Ba family is a fast GMV player in terms of key data.

招商证券发布的报告数据显示，2019年葵直播GMV规模在400亿元至450亿元之间，而新百团队发布的GMV规模高达130亿3亿元。如果数据属实，这意味着只有辛巴的一个团队贡献了近30%的Kwai直播收入。

According to the report data released by China Merchants Securities, the Kwai live GMV broadcast in 2019 was between 40 billion yuan and 45 billion yuan, while the GMV released by Sinba's team amounted to 13 billion 300 million yuan. If the data is true, this means that only one team of Simba contributed nearly 30% of Kwai's live broadcast revenue.

11月1日，辛巴的销售额达到了18.8亿元，不仅刷新了速成平台的纪录，也创造了新的直播葵单场销售纪录。

In November 1st, the sales volume of Simba reached 1 billion 880 million yuan, which not only refreshed the record of the fast track platform, but also created a new record of single field sales for live Kwai.

辛巴家族支持葵涌电商。今年10月，24葵主播入选新腕发布的10月GMV直播电台供应商TOP50。其中6人来自辛巴家族。

Simba family supports Kwai Chung electric business. In October, 24 Kwai anchor was selected for the October GMV live radio supplier TOP50, released by the new wrist. 6 of them came from the Simba family.

2020年11个双站的葵大师榜显示，11月12日，辛巴家族在前10名大师中占据8席，在前20名中占据15席。

The Kwai master list of 11 double station in 2020 shows that on November 12th, the Sinba family occupied 8 seats in the Top 10 master master, and 15 in Top 20.

对于个体锚来说，这是很难实现的。

For individual anchor, this is hard to achieve.

所谓家庭，就是在一个主播（师傅）的影响下，一群主播与亲戚、徒弟、兄弟等关系组成一个家庭团队。族标签通常用作名称和配置文件中的后缀或备注。

The so-called family is that under the influence of a head anchor (Master), a group of anchors form a family team with relatives, apprentices, brothers and other relationships. Family labels are often used as suffixes or remarks in names and profiles.

辛巴家族成员的名单。这些图片来自互联网。

A list of Simba family members. The pictures are from the Internet.

家庭有自己的矩阵，彼此有自己的号码。师父在直播室里展示自己与这些人的熟人，让粉丝们认出他们的家人，让他们迅速走红，形成利益共同体。

The family has its own matrix, and each other has its own number. Master shows his acquaintances with these people in the live broadcast room, so that his fans can recognize the family members and make them quickly become popular and form a community of interests.

辛巴充分利用了学徒制模式——每个学徒出师后，他都会把他们拉出来，在自己的直播间里与粉丝见面，让粉丝们关注他们，"他的孩子都由家人照顾。"

Simba makes the best use of the apprenticeship mode - after each apprentice's apprenticeship, he will pull them out to meet the fans in his own live studio, so that the fans can pay attention to them, "his children are all taken care of by the family."

在辛巴工作室，粉丝数量首次增加了73万，粉丝数量增加了180万。他们各自有1000多万粉丝来自辛巴。据他们回忆，"师父直播的时候，只要我在身边，师父就会让粉丝们关注我，疯狂关注我。"

For the first time in Simba studio, the number of fans increased by 730000, and the number of fans increased by 1.8 million. More than 10 million of their respective fans are from Simba. According to their recollections, "when my master broadcast live, as long as I was by my side, my master would let fans pay attention to me and pay attention to me crazily."

做辛巴的徒弟，无疑是让事业进入快车道，流动和财富也会随之而来。

To be Simba's apprentice is undoubtedly making the career enter the fast lane, and the flow and wealth will follow.

很难说是真爱还是表演。辛巴的门徒喜欢叫辛巴"爸爸"。他们也在直播间呈现经典的"拜爹"情节。辛巴拿出一件衣服扔到地上。弟子们毫不犹豫地跪下，叩头感谢爸爸。

It's hard to tell whether it's true love or performance. Simba's disciples like to call Simba "Dad". They also present the classic "worship dad" plot in the live studio. Simba takes out a dress and throws it to the ground. The disciples kneel down without hesitation, kowtow and thank dad.

根据《每日人物》的描述，石大梅在采访中一直表达着对辛巴的尊重和敬重：他只比辛巴小5个月，但在表情上，辛巴和父亲很相似，教他做人做事。他的母亲给了他一种母爱。辛巴的女儿叫他哥哥，他们给他一个家。

According to the description of "daily characters", Shi Damei expresses his respect and esteem for Simba all the time in the interview: he is only five months younger than Simba, but in his expression, Simba is similar to his father, teaching him how to be a man and do things. His teacher's mother Chu Ruixue gives him a kind of love from his mother. Simba's daughter is called his brother, and they give him a home.

"主人"和"父亲"一直是丹丹谈论的话题。10月6日是他学徒一周年纪念日，丹丹在画室里跪下向辛巴磕头，说："谢谢爸爸的一切！"辛巴还大叫："不要欺负我的女孩，欺负我的女孩，和你一起玩！"虽然30岁的辛巴只比鸡蛋大7岁。

"Master" and "father" have always been talked about by Dan Dan. On October 6, the first anniversary of his apprenticeship, Dan Dan knelt down and kowtowed to Simba in the studio, saying, "thank you dad for everything!" Simba also yelled, "don't bully my girl, bully my girl and play with you!" Although Simba, 30, is only seven years older than an egg.

辛巴喜欢这种"人人都长的文化"。

Simba enjoys this "everybody long culture".

11月初，面对世达美丽出售的燕窝是"糖水而非燕窝"的质疑，辛巴不仅亲自辟谣，称质疑燕窝的用户是敲诈团伙，还表示"即使失去财产也要起诉诽谤"的态度非常强硬。

At the beginning of November, facing the query that the bird's nest sold by Shida Meili was "sugar water rather than bird's nest", Simba not only personally refuted the rumor, saying that the users who questioned the bird's nest were blackmail gangs, but also said that he had a very tough attitude of "suing slanders even if he lost his property".

事实上，在"鸟巢"事件中，辛巴才是回应和道歉的人。当事人几乎没有任何声音或道歉。

In fact, in the bird's nest incident, Simba was the one who responded and apologized. There was hardly any voice or apology from the person concerned.

在微博上，施大荔梅的最后一个动态是11月7日代表团队领奖。下一个动态是转发新轩团队的官方否认声明。最近，她还在评论区和网友打架。

On Weibo, the last dynamic of Shi Dali Mei was to receive the award on behalf of the team on November 7. The next dynamic was to forward the official denial statement of Xinxuan team. Recently, she was still fighting with netizens in the comment area.

其实，不难理解，既然我们经常在直播间教徒弟如何做人，一旦出了问题，辛巴师傅自然要带头承担责任。

In fact, it's not hard to understand that since we often teach our apprentices how to behave in the live broadcast room, when something goes wrong, Shifu Simba naturally has to take the lead in taking responsibility.

在这个家庭里，每个人都很富裕，每个人都受到伤害。每一个家庭的命运是相连的，他们的利益是相连的。他们一起尝到成功的滋味，他们必须承担后果。一旦帝国某个地区出现问题，崩溃可能只是一瞬间。

In the family, every one is prosperous and every one is harmed. The fate of each family is linked, and their interests are bound. They taste the taste of success together, and they have to bear the consequences. Once there is a problem in one part of the Empire, the collapse may be just a moment.

8月18日，新轩基地登陆广州市白云区，在周围黄色的老建筑中十分亮丽醒目。据白云区透露，基地将撬动千亿Gmv。

On August 18, Xinxuan base landed in Baiyun District of Guangzhou City, which is very bright and conspicuous in the yellow old buildings around. According to Baiyun District, the base will leverage 100 billion Gmv.

版权声明

Copyright notice

本文原为乌面财经发表，版权归乌面财经所有，未经授权，转载必须查处！商务及内容合作请联系小面（微信：小面0504）。

This article was originally published by Wumian finance, the copyright belongs to Wumian finance, without authorization, reprint must be investigated! For business and content cooperation, please contact Xiaomian (wechat: xiaomian0504).

Link：https://new.qq.com/omn/20201226/20201226A048VF00.html

update time：2020-12-26 18:20:43