It is reported that Xiong Qingyun, the CMO of Xiaopeng automobile, left the company, with a sales target of 100000 vehicles this year

晚报记者了解到，今年2月下旬何小鹏闭门学习后，熊庆云的营销和品牌公关业务进行了组织架构调整。

Latepost learned that after he Xiaopeng's closed study in late February this year, Xiong Qingyun's marketing and brand public relations business had undergone an organizational restructuring.

整个销售体系建立了两个平台：市场平台和品牌公关平台。目前，项目投资委员会由系统内9个部门负责人组成。对于预算超过50万的项目，他们投票决定是否实施。

The whole sales system established two platforms: market platform and brand public relations platform. At present, the project investment committee is composed of the heads of nine departments in the system. For projects with a budget of more than 500000, they vote to decide whether to implement them.

一位来自小鹏的人士表示，调整后，不少高管相继离职。小鹏汽车的人才体系与阿里一致，分为P系列岗位和M系列管理岗位，技术和专业能力广泛；销售、营销、公关等高管岗位均纳入P系列。

A person from Xiaopeng said that after the adjustment, a number of senior executives have left their posts one after another. The talent system of Xiaopeng automobile is aligned with that of Ali, which is divided into P-Series positions and M-series management positions with extensive technology and professional ability; executive positions such as sales, marketing and public relations are all included in P-Series.

晚报记者了解到，小鹏今年的销售目标是10万辆。截至记者发稿，小鹏汽车尚未回应。

Latepost learned that Xiaopeng's sales target this year is 100000 vehicles. As of press release, Xiaopeng automobile has not responded yet.

去年，小鹏汽车实际销量为2.7万辆，落后于同期威莱赫理想的4.4万辆和3.3万辆。从外部竞争环境来看，小鹏的P7与特斯拉的国产车型3是直接对立的。在三家在美上市的新车企业中，国产车型3的频繁降价影响最大。今年，如果小鹏要实现10万辆的目标，就意味着其年销量将比去年增长270%。

Last year, the actual sales volume of Xiaopeng automobile was 27000, which was behind the 44000 and 33000 of weilaihe's ideal in the same period. From the perspective of external competitive environment, Xiaopeng's P7 is directly against Tesla's domestic model 3. Among the three US listed new car companies, the frequent price reduction of domestic model 3 has the greatest impact. This year, if Xiaopeng wants to achieve its goal of 100000 vehicles, it means that its annual sales will increase by 270% compared with last year.

汽车是规模驱动型产业。在不同时期，产销规模会影响公司的业绩。从销售网络拓展规划和新产品推出节奏来看，促销量是小鹏汽车今年的重点之一。

Automobile is a scale driven industry. In different periods, the scale of production and marketing will affect the company's performance. From the point of view of sales network expansion planning and new product launch rhythm, promotion volume is one of the focuses of Xiaopeng automobile this year.

小鹏汽车总裁顾红迪在2020年财报电话会议上表示，2021年未来三个季度，每个季度都会推出新产品，因此整体销量将呈现逐月增长的趋势。

Gu Hongdi, President of Xiaopeng automobile, said in the 2020 financial report conference call that in the next three quarters of 2021, new products will be launched in each quarter, so the overall sales volume will show a month on month growth trend.

此外，今年，小鹏希望将销售门店翻一番，达到300家左右，覆盖110个城市。多收费站数量增加了两倍，达到500个，覆盖200个城市。相比之下，威莱去年有226家门店，覆盖全国121个城市；上汽通用有1600多家经销商。

In addition, this year, Xiaopeng hopes to double its sales stores to about 300, covering 110 cities. The number of overcharge stations has tripled to 500, covering 200 cities. In contrast, Weilai had 226 stores last year, covering 121 cities across the country; SAIC GM had more than 1600 dealers.

随着传统汽车企业转型步伐的加快，科技企业纷纷造车，新能源汽车赛道竞争日趋激烈。小鹏汽车需要加快规模扩张，保持先发优势。3月30日，小鹏的股东小米集团正式宣布，这将是小鹏一生中最后一次重大创业。

With the acceleration of transformation of traditional automobile enterprises, the technology companies are going to build cars, and the competition of new energy automobile track is becoming more and more fierce. Xiaopeng automobile needs to accelerate the scale expansion to maintain the first mover advantage. On March 30, Xiaopeng's shareholder, Xiaomi group, officially announced that it would be the last major venture in his life.

第二天凌晨4点35分，何小鹏在朋友圈发布了一条消息：生命很短暂，所以我们应该鼓起勇气去追求自己的辉煌。我们应该为勇敢的人鼓掌。不管结果如何，当越来越多的人这样做的时候，世界将会更加辉煌。（程晓义）

At 4:35 a.m. the next day, he Xiaopeng issued a circle of friends: life is very short, so we should summon up courage to pursue our own brilliance. We should applaud for the brave. No matter what the result is, when more and more people are like this, the world will be more brilliant. (Cheng Xiaoyi)

Link：https://new.qq.com/omn/20210331/20210331A0AREZ00.html

update time：2021-03-31 18:34:34