Who Kwai tiktok manufactured fake doctors in batch?

作者：王辉贤

By Wang Huixian

编辑苏琦

Editor Su Qi

医生的职业将被骗子毁掉。

The profession of doctor is going to be ruined by swindlers.

首先，一群演员假装是神医，在各大电视台"违背祖先的指示"作弊。他们欺骗了十多年。现在在短视频时代，他们正在卷土重来。

First of all, a group of actors pretended to be miracle doctors and cheated in major TV stations "against their ancestors' instructions". They cheated for more than ten years. Now in the era of short video, they are making a comeback.

在短视频平台上拥有近千万粉丝的博士博客"Curry"告诉《菠萝财经》记者，最近很多粉丝被他的造假者欺骗了。然而，无论有多少视频被发送来澄清和警告你，受骗的人数仍在增加。他感叹，违法成本太低，而维权成本太高，这与他"普及"医学知识的初衷背道而驰。

"Curry", a doctor blogger with nearly ten million fans on the short video platform, told kaipineapple finance that recently many fans were cheated by his counterfeiters. However, no matter how many videos were sent to clarify and warn you, the number of cheated people is still increasing. He lamented that the cost of breaking the law is too low, while the cost of safeguarding rights is too high, which runs counter to his original intention of "popularizing" medical knowledge.

骗子不仅套路繁多，而且具有很强的"复制"能力。他们有的可以通过抄袭、直接携带医生的内容，迅速走红，然后迅速套现；有的则潜入医生的大V评论区，与前来问药的患者交谈，以私信推荐药品，等待急着去医生办公室的人。

Swindlers not only have a variety of routines, but also have a strong ability of "reproduction". Some of them can quickly become popular by copying and directly carrying the doctor's content, and then quickly cash in the goods; some of them sneak in the doctor's big V comment area, talk to patients who come to ask for medicine, recommend medicine in private letters, and wait for people who are in a hurry to go to the doctor's office.

更何况，很多通过了平台官方认证的医生也是假的。他们背后有一些处理假认证的专业机构，用"官方认证"来掩盖他们的欺诈账户。

What's more, many doctors who have passed the official certification of the platform are also fake. There are a number of professional organizations dealing with fake authentication behind them, which cover their fraud accounts with "official authentication".

假医生在短视频平台上制造的"科普垃圾"受到好评和转发，而真医生的流量越来越少，其声誉也逐渐受到影响。他们每天忙着辟谣维权。当短视频里的医生都开始从劣币中驱逐良币时，谁来拯救那些"绝望"的病人？

The "popular science garbage" created by fake doctors on the short video platform is praised and forwarded, while the traffic of real doctors is less and less, and their reputation is gradually affected. They are busy refuting rumors and safeguarding their rights every day. When all the doctors in the short video begin to expel good money from bad money, who will save the "desperate" patients?

作弊是医生的错

A cheat is a doctor's fault

今天的年轻人可以避免假科普，但不能避免家庭群体。"熬夜的五大危险，你一定要知道"坐久了，你会得这些病……"这句话对于焦急的家长来说非常容易用。当你看到这些话，你会情不自禁地转发它们。

Today's young people can avoid fake science popularization, but they can't avoid family groups. "The five dangers of staying up late, you must know" "sitting for a long time, you will get these diseases..." these words are very easy to use for anxious parents. When you see these words, you can't help forwarding them.

这些短视频中的医生大多是身穿白大褂、胸牌、戴眼镜的中年人。他们说话慢，这符合人们对医生的印象，也会加深父母对视频内容的信任。

Most of the doctors in these short videos are middle-aged people wearing white coats, chest tags and glasses. They speak slowly, which is in line with people's impression of doctors and will also deepen their parents' trust in the video content.

这些人看起来就像医生。事实上，在这个平台上获得正式认证的医生应该有一张带有蓝色V或黄色V标志的独特"身份证"。蓝V是企业认证，黄V是个人认证。只是大多数人可能没有注意到。

These people just "look like" doctors. In fact, doctors who have been officially certified on the platform should have a unique "ID card" with blue V or yellow V logo. Blue V is enterprise certification and yellow V is personal certification. It's just that most people may not notice.

有很多人没有官方的认证，而且账户都是假的。比如语音账号"高志英"，医院没有包括医院、科室和真实身份。只有一句话，"谢谢你的关注"，但tiktok有大约2600000名粉丝。

There are plenty of people who have no official certification, and the accounts are tiktok. For example, the voice account "Gao Zhiying," the hospital did not include the hospital, department and real identity. There was only one sentence, "thank you for your attention", but tiktok has about 2600000 fans.

在裴医生的一段视频中，她向网友推荐了一种改善色素沉着的药膏，但有使用过的网友在评论区反映，效果并不明显，"用过一种，还是那样的"，"越黑越差"，同时，不少网友开始问，"医院里的医生在哪里？"注意你是没有用的。你根本不回答问题。你只想注意交通！"对此，裴博士从未作出任何回应。

In a video of Dr. Pei, she recommended a kind of ointment to improve pigmentation to netizens, but some netizens who have used it reported in the comment area that the effect is not obvious, "after using one, it's still like that." "The blacker it gets, the worse it gets." At the same time, many netizens began to ask, "where is the doctor in the hospital?" "It's no use paying attention to you. You don't answer the questions at all. You just want to pay attention to the traffic!" In this regard, Dr. Pei has never made any response.

在"小尹医生"的销售窗口，销量是由海外品牌销售的tiktok。销量已达2.6万辆，但许多购买的用户对产品感到失望。"智商税，别上当。""多亏我信任医生的推荐，都是为了赚钱。价格贵，质量差，"售后服务极差，想得到好评是骗人的。"

In the sales window of the "Xiao Yin Yin doctor", the sales volume is tiktok, which is sold by overseas brands. The sales volume has reached 26 thousand, but many of the users bought are disappointed in the product. "IQ tax, don't be fooled." "Thanks to my trust in the doctor's recommendation, it's all for making money. It's expensive and of poor quality." "The after-sales service is extremely poor, and it's cheating to get high praise."

提托克葵，仿制号码和仿制号码上的快手是从左到右。

Tiktok Kwai, the imitation number and the imitation number on the fast hand are the left to right.

这不是一个恰当的例子。博士博客作者库里在短视频平台上拥有近千万粉丝。他告诉凯盈财经："这样的事情太多了。我们有一个科普博士群，他们都是博士博主，拥有上百万或者上千万的粉丝。毫无例外，他们都被冒充了。"库里在这个平台上更新了近1000个视频，其中至少有一半在评论区都是骗子。

This is not a case in point. Curry, a doctor blogger, has nearly ten million fans on the short video platform. He told kaipineapple Finance: "there are too many such things. We have a popular science doctor group, all of which are doctor bloggers with millions or tens of millions of fans. Without exception, they have been impersonated." Curry has updated nearly 1000 videos on the platform, at least half of which are full of cheaters in the comment area.

"用我的名字和头像，带着我的视频，这些骗子非常猖獗，他们永远无法被消灭。"抱怨咖喱。

"With my name and avatar, carrying my videos, these swindlers are so rampant that they can never be eliminated." Make complaints about curry.

一个假号码用劣质商品就能让真医生陷入魔咒，那群假真医生骗子，后果不堪设想。

A fake number with a poor quality goods can make real doctors fall into the curse, that group of fake real doctor swindlers, the consequences are unimaginable.

真正的医生大V成了骗子的工具

The real doctor, big V, has become a tool for cheaters

骗子有备而来。

Swindlers come prepared.

一些医生在短视频平台上进行科普时，粉丝会在评论区询问各种健康问题，但医生没有时间考虑每一个问题，这就给了骗子可乘之机，甚至"精确欺骗"。

When some doctors conduct science popularization on the short video platform, fans will ask all kinds of health problems in the comment area, but doctors have no time to consider every question, which gives swindlers an opportunity to take advantage of, or even "precise deception".

很多人可能很难理解，为什么那些欺骗性的剧本会让那么多人受骗，甚至受骗者也会被嘲笑。"你不明白是因为你没有病，"这些年来，库里见过太多急着去医院的病人。首先，在医院看病很贵，他们想买一些便宜的药来治病。第二，实在没有别的办法。不管这是真是假，他们都愿意用它作为救命稻草再试一次。

Many people may find it hard to understand why those deceptive scripts can make so many people cheated, and even the cheated will be ridiculed. "You don't understand because you don't have it." Over the years, curry has seen too many patients who are in a hurry to go to the hospital. First, it's expensive to see a doctor in the hospital, and they want to buy some cheap medicine to treat the disease. Second, there is really no other way. Whether it's true or not, they are willing to use it as a straw to try again.

据柯里介绍，这些骗子只是抓住病人的心理，假扮自己或助手，在留言区寻找目标，然后利用"你可以用某某的药治这个病"、"我是柯里本人，这是我的喇叭"等字眼。其中一名网友在骗子的欺骗下，购买膏药后出现过敏反应，但遭到推诿，拒绝退款。

According to curry, these swindlers just grasped the patient's psychology, pretended to be himself or his assistant, looked for the target in the message area, and then took advantage of the words such as "you can use so and so medicine for this disease", "I am curry myself, this is my trumpet" and so on. One of the netizens, under the swindler's deception, had an allergic reaction after buying the plaster, but was prevaricated and refused to refund.

来源/受访者

Source / respondents

几天前，库里亲自出战。他发布了一段视频，称平台上很多人使用了和他相同的重复账号，在他的评论区截获了病人，推荐了膏药，收到钱后就消失了。我不会在视频中推荐任何药物或疗法

A few days ago, curry went out of battle in person. He released a video saying that many people on the platform used the same duplicate account as him, intercepted patients in his comment area, recommended plasters, and disappeared after receiving the money. I will not recommend any medicine or therapy in the video

但让库里无奈的是，一些骗子除了假扮自己或助理外，还有更高的级别和更深的套路——他们在大V医生的视频留言区钓鱼，通过留言引诱用户咨询，然后通过私信卖药骗钱。

But what makes curry helpless is that in addition to pretending to be himself or an assistant, some swindlers have higher ranks and deeper routines - they fish in the video message area of doctor big V, lure users to consult through messages, and then sell drugs to cheat money in private letters.

在视频点评区的语音账号"obstetre牛医生"中，有网友问，"孕妇怎么办？"骗子说自己也是孕妇，用过益生菌，然后开始为那些已经迷上益生菌品牌的人私下赊账，并开始下一个tiktok 1V1。

In the video review area of the voice account "obstetre cow doctor", some netizens asked, "what do pregnant women do?" the cheater said he was also a pregnant woman, and used probiotics, and then began to take private credit for those who had already been hooked on probiotics brands, and began the next tiktok 1V1.

标签/抖动

Tiktok / jitter

这些骗子"相信概率"。他们似乎在寻找"猎物"，而不考虑领域。事实上，他们预计，只要网络传播足够广泛，总会有人上钩。在妇产科医生、骨科医生、皮肤科医生、儿科医生等大V博客的评论区，骗子随处可见。

These swindlers "believe in probability". They seem to be looking for "prey" regardless of field. In fact, they expect that as long as the net is spread widely enough, there will always be people taking the bait. In the comments area of big V bloggers such as obstetricians and gynaecologists, orthopedics doctors, dermatologists and pediatricians, swindlers can be seen everywhere.

一个骗子在妇科医生的视频底部贴了一个钓鱼帖，说："牛皮癣治愈后会复发吗？"打开主页后，账号显示没有工作，有眼光的人会知道是托儿所，但不少患有银屑病的网友却忍不住问："我想知道你有多好。"

A cheater posted a fishing post at the bottom of the gynecologist's video, saying: "will psoriasis recur after it's cured?" After opening the home page, the account shows that there is no work, a discerning person will know that it is nurseries, but many netizens with psoriasis can't help asking: "I want to know how good you are."

标签/抖动

Tiktok / jitter

当凯旋财经也在下面发表评论时，果然，该网友发了一封私信，开始加微信卖药。"我已经两年多没有复发了。我叔叔向我推荐了这个医生。你加上我的微信，我就把他推给你。"

When kaipineapple finance and economics also commented below, sure enough, the netizen sent a private letter and began to add wechat to sell medicine. "I haven't recurred for more than two years now. My uncle recommended this doctor to me. You add my wechat and I'll push him to you."

标签/抖动

Tiktok / jitter

在加入微信后，该网友向凯旋财经推荐了自己的医生，并再次强调："西药中有激素，如果我停药，就会复发。我用了这种中药，两年多没有复发。"

After adding wechat, the netizen recommended her doctor to kaipineapple finance and economics, and once again stressed: "there are hormones in western medicine, and if I cut off the medicine, it will relapse. I used this traditional Chinese medicine, and it has not relapsed for more than two years."

骗子的钓鱼技巧与朋友圈

Swindler's fishing skills and circle of friends

咖喱也被一些别有用心的企业使用。在此之前，一家销售艾条宫颈膏的企业截取了几位医生的颈椎病普及视频，放在广告的开头。很多粉丝以为是医生推荐的，用完了就跑到医生那里维权。医生们才知道，一些企业名不副实，声誉大打折扣。

Curry is also used by some enterprises with ulterior motives. Before that, an enterprise selling moxa cervical paste intercepted videos of cervical spondylosis popularization by several doctors and put them at the beginning of the advertisement. Many fans thought it was recommended by doctors, and they ran to the doctors to protect their rights when they ran out of it. Only then did the doctors know that some enterprises were cheating on their name, and their reputation was greatly reduced.

假医生正在大量生产

Fake doctors are being mass produced

"在短视频平台上，靠假医生IP套现太容易了"，柯里感叹道，因为造假成本低，维权成本高。

"On the short video platform, it's too easy to cash in on fake doctor IP." Curry sighs because the cost of counterfeiting is low and the cost of safeguarding rights is high.

医生的徽章和白大褂可以在一些电子商务网站上找到，并且可以定制。假医生背后的组织也有一整套引流技术，演员都能看懂。例如，你吃什么，用什么窍门可以预防下列疾病。"只要和这些内容有关，你就不用担心流量。"

Doctors' badges and white coats can be found on some e-commerce websites, and can be customized. The organization behind the fake doctors also has a complete set of drainage techniques, which can be read by actors. For example, what you eat and what tricks you use can prevent the following diseases. "As long as it's related to these contents, you don't have to worry about the traffic."

相比之下，上海中山医院、北京协和医院的热门专家，挂号难，很难在短视频平台上获得科普视频的流量，粉丝上万。"库里苦笑着说："如果他们整天胡说八道，他们会有上百万的粉丝。"。

In contrast, the hot experts in Shanghai Zhongshan Hospital and Peking Union Medical College Hospital, who are hard to be registered, can hardly get the flow of popular science videos on the short video platform, with tens of thousands of fans. "If they were talking nonsense all day, they would have millions of fans." Curry said with a bitter smile.

更让人难以想象的是，普通用户用来鉴别真假医生的黄V和蓝V认证也可以伪造。

What's even more unimaginable is that the Yellow V and blue V authentication used by ordinary users to identify the true and false doctors can also be forged.

一般来说，医生的黄V认证比较严格，申请门槛也比较高。"首先，他们必须是三大医院或以上的医生。其次，他们需要上传卫生委员会的资质截图、医生执照、科室、职称证等相关材料，"一位给黄五开过证的医生让他开菠萝。

Generally speaking, the doctor's yellow V certification is relatively strict, and the application threshold is higher. "First of all, they must be doctors at or above the top three hospitals. Second, they need to upload the relevant materials such as the qualification screenshot of the Commission of health, doctor's license, department and professional title certificate." A doctor who had certified Huang V told him to prescribe pineapple.

但现在，贴吧、知网、小红等平台在百度贴吧上都能看到一则借助医生的短视频广告："帮医生识别抖动，2000块。"

But now, post bar, know, Xiao Hong and other platforms on Baidu tiktok can be seen with help of a short video doctor's ad: "help doctors to identify the jitter, 2000 pieces."

土园/铁坝、小红树、织虎

Tuyuan / tieba, xiaohongshu, Zhihu

桂浦金融找到一家认证服务商，对方在朋友圈的情况介绍会上写道："交了小费，手快了，小红书各种问题都有。"一天之内，这个人给朋友圈发了好几张，都是相关的代理证，其中一张显示：医蓝V，无证也可以做，可以指定医院。

Kwai pun finance found a certified service provider, the other party in the friends circle briefing, wrote: "paid tiktok, quick hands, little red book all kinds of problems." Within one day, this person issued several circles of friends, all related to the agency certificate, one of which showed: Medical blue V, unlicensed can also do, can specify the hospital.

途远/服务商朋友圈

Tuyuan / service provider circle of friends

但此人非常警惕，多次要求开朋友圈进行核实，"不给就看都不行，风险太大，不能露脚。"

But this person is very vigilant, repeatedly asked to open the circle of friends for verification, "do not give to see all can not do, the risk is too big, can't show his feet."

就这样，很多机构或公司依靠"认证"，不仅有医疗蓝V认证，还有美容、保健、养生和金融蓝V认证。

In this way, many organizations or companies rely on "certification", not only medical blue V certification, but also beauty, health care, health care and financial blue V certification.

在小红书上创业的商业开发商桂铁托克说："小红书、箭筒和快手的业务流程非常简单。它只需要提供手机号码和头部图像，也可以在没有营业执照的情况下进行认证。桂红图书的认证费是900元，再加上快速认证。如果你想要tiktok认证，你需要再加600元。

Kwai tiktok, a business developer who started the business on Xiaohong book, said: "the business process of Xiao Hong book, quiver and fast hand is very simple. It only needs to provide mobile phone number and head image, and it can also be certified without a business license. The certification fee for Kwai Hung's book is 900 yuan, plus a quick certification. If you want tiktok authentication, you need to add another 600 yuan.

北京智普律师事务所的李胜律师告诉凯旋财经："代理营业执照是一种法律行为，但过程中的欺诈行为是违法的，比如提交虚假材料骗取注册。"。

"Agency business license is a legal act, but fraud in the process is illegal, such as submitting false materials to defraud registration." Li Sheng, a lawyer from Beijing Zhipu law firm, told kaipineapple finance.

然而，真正的医生很难维权。库里说，如果你想举报和投诉骗子的账户，你需要每次上交一堆材料来证明你的身份，并证明对方的哪些操作违反了规定。即使维权成功，"最终的结果就像给骗子"挠痒痒"。此号码已被阻止，并且有许多备用号码等待使用。医生的职业毁了，病人还能相信谁？"

However, it is very difficult for real doctors to protect their rights. Curry said that if you want to report and complain about the swindler's account, you need to hand in a pile of materials each time to prove your identity, and prove which operation of the other party violates the rules. Even if you succeed in safeguarding your rights, "the final result is like" tickling "for the swindler. This number has been blocked, and there are many spare numbers waiting to be used. When the profession of doctor is ruined, who can patients trust? "

可怕的不是那些浮出水面的假医生和骗子，因为他们或多或少被推到了公众看得见的光天化日之下。真正可怕的是，在黑暗中为骗子提供"生殖能力"的假产业链。他们可以用不超过1万粉丝复制号角，就像无数触角一样，在平台监管的盲区里等待着求助于医生的患者。

What's terrible is not the fake doctors and swindlers who have come to the surface, because they have been pushed more or less to the light that the public can see. What's really frightening is the fake industry chain that provides cheaters with "reproductive capacity" in the dark. They can copy the trumpet with no more than 10000 fans, just like countless tentacles, waiting for the patients who turn to doctors in the blind area of platform supervision.

在这场欺诈的盛宴中，医生和病人都是受害者。只有骗子才能轻易骗钱。如果一个账户被冻结或罚款，还会有数千个账户被冻结或罚款。如果被平台堵住了，他们会去找一个新的流动池。

In this feast of fraud, both doctors and patients are victims. Only cheaters can swindle money with ease. If an account is blocked or fined, there will be thousands more. If it is blocked by a platform, they will go to find a new flow pool.

*这幅画出自《小贩》一书。应受访者要求，柯里是化名。

*The picture is from the book "peddler". At the request of the interviewee, curry is a pseudonym.

Link：https://new.qq.com/omn/20210323/20210323A02TWE00.html

update time：2021-03-23 18:47:16