Apple smashed Facebook's job

调查显示，多达80%的用户会选择"不"。

The survey shows that up to 80% of users will choose "no".

早在2010年，苹果联合创始人史蒂夫·乔布斯（Steve Jobs）就发现，很多人并不在乎自己掌握了多少信息，但他仍然认为，人们应该有权知道数据的用途。

As early as 2010, apple co-founder Steve Jobs found that many people didn't care how much information they had got, but he still believed that people should have the right to know the use of data.

乔布斯说："隐私意味着人们知道自己注册的目的，每次都应该给他们简明的术语，有权在是和否之间做出选择。"

"Privacy means that people know what they're registered for, and they should be given concise terms each time, with the right to choose between yes and no," Jobs said

最近，苹果现任CEO库克含蓄地指出Facebook："如果一个公司建立在误导用户、数据开发和利用的基础上，一些'完全不能给你选择的多项选择题'，这不是我们应该表扬的，而是我们应该改进的。"

Recently, cook, Apple's current CEO, pointed to Facebook implicitly: "if a company is built on misleading users, data development and utilization, and some" multiple choice questions that don't give you a choice at all, "this is not something we should praise, but something we should improve."

苹果正在将隐私保护整合到系统中。苹果系统的浏览器Safari默认阻止了第三方cookies的数据收集。去年，苹果强迫IOS上的应用程序提供商列出他们在苹果商店收集的数据。

Apple is integrating privacy protection into the system. Safari, the browser of Apple system, has by default blocked the data collection of third-party cookies. Last year, apple forced app providers on IOS to list the data they collected in Apple stores.

三。Facebook的妥协

3. Facebook's compromise

Facebook发布提醒称，苹果的应用程序更新可能会将其广告利润削减一半（Facebook去年8月在IOS 14 beta版上进行了一次小规模测试，导致广告收入下降50%），尤其是针对小企业广告商。此外，Facebook认为，与广告商共享数据可以给用户带来"更好的体验"。

Facebook has issued a reminder that Apple's app update may cut its advertising profit by half (Facebook conducted a small-scale test on IOS 14 beta last August, resulting in a 50% drop in advertising revenue), especially for small business advertisers. In addition, Facebook argues that sharing data with advertisers can give users a "better experience.".

Facebook还表示，苹果此举是虚伪的，因为在阻止第三方收集数据后，公司必须从应用程序内的订阅和其他支付项目中找到收入来源，苹果可以轻松从中获利。

Facebook also said Apple's move was hypocritical because after it prevented third parties from collecting data, companies would have to find revenue sources from subscriptions and other payment items within the app, and Apple could easily profit from it.

和往常一样，当压力袭来时，Facebook派出了一个公关团队来应对。去年12月，他们在美国国内报纸上刊登了这篇报道，该报道称，由于有针对性的广告，小企业得以幸免于难。

As usual, when the pressure hit, Facebook sent a public relations team to deal with it. They took out the report in the US domestic newspaper in December last year, which said that small businesses survived the epidemic thanks to targeted advertising.

在其最新的博客中，Facebook似乎已经接受了这一变化，并承诺将为广告商带来"新的体验和指标"。Facebook也承认，数字广告商收集和使用信息的方式应该"进化"，减少对数据的依赖。

In its latest blog, Facebook seems to have accepted the change and promised to bring "new experiences and metrics" to advertisers. Facebook also acknowledged that the way digital advertisers collect and use information should "evolve" and rely less on data.

这场"纠纷"和我之间是什么关系？

What is the relationship between this "dispute" and me?

近年来，各国政府和监管机构越来越注意到，互联网生态系统、应用程序和社交媒体已经变得如此庞大和复杂。

In recent years, governments and regulators have increasingly noticed how large and complex the Internet Ecosystem, apps and social media have become.

根据苹果公司发布的一份报告，仅为了收集和分享用户的在线数据，通常会在应用程序中植入6个第三方跟踪器。

According to a report released by apple, in order to collect and share users' online data alone, six third-party trackers are usually implanted in apps.

一些应用程序请求读取的数据超过了提供服务所需的数据量。例如，英国前儿童事务专员起诉蒂克托克收集了大量有关儿童的数据。

Some apps request to read more data than they need to provide services. Tiktok, for example, was sued by the former children's Commissioner of England for collecting large amounts of data on children.

此外，根据研究咨询公司craked labs的数据，任何数据代理都有大约7亿用户的数据。

In addition, according to craked labs, a research consultancy, any data broker has about 700 million users' data.

大多数人认为，即使没有IOS的更新，定向广告的改革也会到来。技术顾问马克斯·卡尔米科夫（Max kalmykov）写道，广告商必须"为下一个以隐私为中心的数字广告时代做好准备"。

Most people think that even without the update of IOS, the reform of directional advertising will come. Technology consultant Max kalmykov wrote that advertisers must "prepare for the next era of privacy focused digital advertising.".

改革的范围可能包括特定场景下的广告，比如只出现在时尚网站上的相关广告，而不是人们浏览网页时出现的随机广告。

The scope of the reform may include ads in specific scenarios, such as related ads that appear only on fashion websites, rather than random ads that appear when people browse the web.

与此同时，苹果公司也表示支持广告业，并推出了新的工具，向广告商表明，他们可以在不披露用户个人信息的情况下成功地开展活动。

At the same time, Apple has expressed its support for the advertising industry and introduced new tools to show advertisers that they can make successful activities without disclosing users' personal information.

5有没有别的办法追踪？

5. Is there any other way to track?

即使你的设备没有唯一的ID，也不意味着你根本无法被跟踪。

Even if your device doesn't have a unique ID, it doesn't mean you can't be tracked at all.

设备指纹可以结合设备的一些特性，如设备的操作系统、网络浏览器的种类和版本、设备的IP地址等，指纹功能并不完善，但现在它刚刚引起广告界的注意。

Device fingerprint can combine some device characteristics, such as the operating system of the device, the category and version of the web browser, the IP address of the device, etc. Fingerprint is not a perfect function, but now it just caught the attention of the advertising world.

Link：https://new.qq.com/omn/20210430/20210430A079QM00.html

update time：2021-04-30 18:32:09