This session of young people, love in the game also can't talk about

你认为这是猎星？不，它实际上爱上了"纸人"。

You think it's star hunting? No, it's actually falling in love with the "paper man.".

所谓"纸人"，是指二维动画或游戏中的人物。这类作品往往平淡无奇，人们会称其中的人物为"纸人"。

The so-called "paper man" refers to the characters in the two-dimensional animation or game. This kind of work is often flat, and people will call the characters in it "paper man".

"纸上谈兵"一词从2017年开始流行，当时"爱情与制作人"游戏横空出世，主要面向年轻女性用户。玩家在游戏中可以爱上四位帅气的虚拟男主人，而剧情的驱动力主要是与男主人亲密度的增加。

The word "falling in love with someone on paper" has been popular since 2017. At that time, the game "love and producer" was born across the Internet, mainly for young female users. Players can fall in love with four handsome virtual male owners in the game, and the plot is mainly driven by the increase of intimacy with male owners.

《爱情与制作人》这一IP的成功，一度带动了整个爱情商业游戏市场的发展。近年来，各大游戏厂商纷纷推出自己的爱手游戏，如《未定事件之书》、《时空中的画客》、《光与夜之恋》等。这些游戏往往有着精美的画风和细腻的情节，吸引着众多玩家。

"Love and producer" the success of this IP, once led to the development of the entire love business game market. In recent years, major game manufacturers have launched their own love to hand games, such as "book of undetermined events", "painted traveler in time and space", "love between light and night" and so on. These games often have exquisite painting style and delicate plot, attracting many players.

为了爱上纸牌玩家，玩家们以一种别出心裁的方式表演"爱的支持"，抛下几千块黄金，四处购买

In order to fall in love with the paper player, the players perform "love support" in a fancy way, throwing thousands of gold and buying around

但随着时间的推移，一些玩家发现这样的游戏越来越贵。有网友在微博上吐槽："真人伤感情，伤钱，但纸人是碎硬币机"，"谁会对勤劳哈的工作发牢骚"，还有《恋爱》主角、制片人之一的华锐集团总裁李泽燕。

But as time goes on, some players find that such games are becoming more and more expensive. Some netizens are Tucao on micro-blog: "real people hurt their feelings and hurt money, but paper people are broken coins machines", "who would make complaints about the work of hardworking ha," and Li Zeyan, President of Huarui group, one of the leading actors in love and producer.

为什么年轻人会选择爱上纸人？为什么这么贵？价格在哪里？

Why do young people choose to fall in love with paper people? Why is it so expensive? Where is the price?

保管纸张的人越来越贵，玩不起

People who keep paper are more and more expensive, and can't afford to play

大四学生林娜发现自己再也养不起纸人了。

Lin Na, a senior student, finds that she can't afford to raise paper people any more.

三年前，她看到《爱与生产者》的广告后，下载了游戏，沉浸其中，"演员的外表很抢眼，声音特别悦耳，情节有替代感，她对这个世界有着深刻的记忆。

Three years ago, after she saw the advertisement of "love and producer", she downloaded the game and was immersed in it" The actor's appearance is eye-catching, his voice is particularly pleasant, and the plot has a sense of substitution She has a deep memory of the world.

你能在爱上纸人的道路上走多远，实际上取决于你花了多少钱。林娜算了一笔账，她每个月在纸人身上花了几千元，3年花了3万多元。这对还在上大学的她来说不是一笔小开销。

How far you can go on the road of falling in love with paper people is actually determined by how much you spend. Lin Na calculated that she spent thousands of yuan on paper people every month, and spent more than 30000 yuan in three years. This is not a small expense for her who is still in college.

她也清楚地感到，花钱的地方越来越多。

She also clearly felt that there were more and more places to spend money.

据她介绍，以《爱与生产者》为例，在游戏设置中，玩家只有通过不断的考验才知道下面的故事，但如何开启新的关卡需要玩家抽牌。抽r卡的概率为88.8%，抽SR卡的概率几乎为9.2%，而SSR卡更为少见，只有2%左右。

According to her introduction, take "love and producer" as an example, in the game setting, players only know the following story by constantly passing the test, but how to open a new level requires players to draw cards. The probability of drawing r card is 88.8%, the probability of drawing SR card is almost 9.2%, and SSR card is more rare, only about 2%.

另一位玩家布丁向沈然指出："通常很多玩家更喜欢靠运气抽牌。但特殊活动的限量卡都画得很精致，你不知道什么时候会出现，所以很多人会选择氪星。"

Another player pudding pointed out to Shen ran: "usually many players prefer to draw cards by luck. But the limited cards for special activities are exquisitely painted, and you don't know when they will appear, so many people will choose krypton. "

林娜发现，游戏公司现在倾向于喜欢常规玩家。例如，过去大多数公司都推出了SR卡抽奖活动，但现在大部分都是SSR卡活动。起初，一个节日只有一张贺卡。现在，为了一碗水，每个英雄都有一张牌，基本上一次就是四五张牌。

Lin Na found that the game companies now tend to fancy routine players. For example, in the past, most companies launched SR card drawing activities, but now most of them are SSR card activities. At the beginning, there was only one card for a festival. Now, for the sake of a bowl of water, every hero has a card, which is basically four or five cards at a time.

以春节有限的活动为例，《爱与生产者》在许愿池里放了两张SSR卡和两张SR卡。根据官方声明，单一SSR提取的概率只有1.5%。据计算，如果选择有限的SSR，它将至少被选择500次。为了得到抽牌的机会，玩家们不得不收"钱"这个设置相当于氪金的林纳吐槽来投诉吧。

Taking the limited activities of the Spring Festival as an example, "love and producer" puts two SSR and two SR cards in the wishing pool. According to the official statement, the probability of single SSR extraction is only 1.5%. It has been calculated that if a limited SSR is selected, it will be selected at least 500 times. In order to get the chance to draw cards, players have to charge money" This setting is equivalent to krypton gold Lin Na Tucao to make complaints about it.

当许多人第一次玩这种游戏时，他们被绘画风格和情节所吸引。一位资深选手指出，"当然有配音演员。"

When many people first play this kind of game, they are attracted by painting style and plot. A veteran player pointed out, "of course, there are voice actors."

声音是爱情游戏的特点之一。通常会有一些简历（即配音演员，也就是为某个角色配音的人）致力于角色配音。许多选手都在为自己最喜欢的简历奔波。周雯接触到三款爱情游戏，都是因为她最喜欢的简历被配音。

Voice is one of the characteristics of love games. There are often some CVS (that is, voice actors, that is, people who give voice to a certain role) dedicated to the role dubbing. Many players are running for their favorite cv. Wen Zhou came into contact with three love games, all because her favorite CV was voiced.

在外界看来，爱上纸人是不现实的，这是虚幻的，也是代价高昂的。但相关球员并不这么认为。

In the eyes of the outside world, it's unrealistic to fall in love with paper people, which is illusory and costly. But the players involved don't think so.

一些玩家明确指出，他们不是二维阻隔综合症（又称纸上谈兵，是指他们只对acgn中的虚拟人物有感情，而对现实世界没有兴趣的状态）。

Some players clearly point out that they are not two-dimensional interdiction syndrome (also known as paper sex, which refers to the state that they only have feelings for the virtual characters in acgn, but have no interest in the real world).

周雯说："玩这些游戏，我可以体验不同的人生情节。我不会混淆现实世界和虚拟世界。相反，游戏中有很多优秀的纸牌玩家。他们是我的偶像。我正努力为我的偶像做一个更好的人。"

Wen Zhou said, "playing these games, I can experience different plots of life. I'm not confused between the real world and the virtual world. On the contrary, there are many excellent paper players in the game. They are my idols. I'm trying to become a better person for my idols. "

在布丁看来，在现实生活中，再也不会有男孩像纸人的男朋友那样温柔细心，同时还清新的不油腻的。当你和纸人相处时，你不必努力工作。嫉妒、争吵和不和不会出现在普通夫妻身上。

In the pudding's view, in real life, there will be no more boys who are as gentle and careful as their paper man's boyfriend and pay off the new and non greasy ones at the same time. When you get along with paper people, you don't have to work hard. Jealousy, quarrel and disagreement will not appear in ordinary couples.

布丁策略的主要目标是恋爱中的白棋和制作人。在游戏中，白琦是一名特警。布丁与白琦互动时，意外发现这位神情严肃的特警私底下非常温柔："他离开任务时会提前通知你，知道你会担心，他会说'等我回来'。我睡不着，因为我怕你担心他。不管多晚，他都会给你发短信，告诉你他已经完成了任务。"

The main target of the pudding strategy is Bai Qi in love and the producer. In the game, Bai Qi is a special police officer. When pudding interacted with Bai Qi, he unexpectedly found that this serious looking special police officer was very gentle in private: "he will inform you in advance when he leaves the mission, and he will say 'wait for me to come back' knowing that you will worry. I can't sleep because I'm afraid you're worried about him. No matter how late it is, he will send you a text message to tell you that he's finished the task. "

布丁向申然坦言，其实就像追星一样"你喜欢一个人，在他身边买东西有什么不对？更重要的是，虚拟人物不会塌房子（也就是说，他们会曝光一些负面新闻），这相当于把钱花在让他们开心的产品上。"

Pudding confesses to shenran that it's actually like chasing stars" You like a person, what's wrong with you buying around him? What's more, virtual characters don't collapse their houses (that is, they expose some negative news), which is equivalent to spending money on products that make them happy. "

因为游戏的情节和设置使得足够的情感联系，除了能够爱上虚拟的纸人之外，很多玩家都非常关心纸人的陪伴。小悦从初中到高中一直在玩这种游戏。现在她很少长时间播放，但她仍不时打开它"这很难停止，因为我发现朋友和情人总会离开，但纸人总会和我在一起。"小悦说。

Because the plot and settings of the game make enough emotional connection, in addition to being able to fall in love with virtual paper people, many players are very concerned about the company of paper people. Xiaoyue has been playing this kind of game from junior high school to senior high school. Now she seldom plays it for a long time, but she still opens it from time to time" It's hard to stop, because I find that friends and lovers will always leave, but paper people will always be with me. " Xiaoyue said.

巡演游戏主角的时空截图

A screenshot of the protagonist of the touring game in time and space

不同的研究者对于和一个纸上的人模拟恋爱是逃避现实还是爱的大脑有不同的结论。

Different researchers have different conclusions about whether it is escapism or love brain to have a simulated love with a paper person.

人类学家帕特里克·加尔布雷斯（Patrick Galbraith）做了大量研究，他指出，模拟爱情游戏为人们提供了一个相对舒适的环境，他们不必担心误读对方的建议或在恋爱中被拒绝。

Anthropologist Patrick Galbraith, who has done a lot of research, points out that simulated love games provide a relatively comfortable environment for people, and they don't have to worry about misreading the other person's suggestion or being rejected in a relationship.

甚至，另一方面，这种游戏对玩家来说也是一种积极的情感体验。根据北京大学新媒体研究所的相关研究报告，以"爱与制作人"为代表的"二女儿"手机游戏在一定程度上为玩家创造了一个"情感乌托邦"——体验数字虚拟空间中的情感愉悦。

Even, on the other hand, this kind of game is a positive emotional experience for players. According to the relevant research report of New Media Research Institute of Peking University, the "second daughter to" mobile game represented by "love and producer" creates an "emotional Utopia" for players to some extent -- experiencing emotional happiness from the digital virtual space.

密歇根州立大学文学博士、杜克大学文学史名誉教授珍妮丝•拉德韦在她的专著《浪漫主义小说》中写道，阅读浪漫小说是对女性日常生活中无法满足的心理需求的一种补偿。从而使女性通过替代小说中的女主人公获得情感关怀，在虚拟世界中获得更广阔的社会空间。

Janice radway, a doctor of literature at Michigan State University and honorary professor of literature and history at Duke University, wrote in her monograph reading romantic novels that reading romantic novels is a kind of compensation for women's psychological needs that can't be met in their daily life, so that women can get emotional care by substituting the heroine of the novel, And get a broader social space in the virtual world.

现在这种与现实的对抗已经变成了一种虚拟的爱情游戏。

Now this kind of confrontation with reality has been transformed into a virtual love game.

但也有观点认为，虚拟世界中的体验永远无法取代现实生活中的体验，因此我们不应过度沉迷于这种游戏，更不应回避与外界的交流。

However, there are also views that the experience in the virtual world can never replace the real life experience, so we should not indulge in this kind of game excessively, let alone avoid the communication with the outside world.

游戏公司的盈利能力如何？

How profitable are game companies?

这种"女人对爱情的游戏"也叫"第二女孩游戏"。

This kind of "women to love game" is also called "second girl game".

所谓二女儿，来自日语，意思是"纯洁的未婚女孩"，充满幻想和对爱情的渴望。最早的女性游戏可以追溯到1994年，光荣公司开发了"安吉丽"。

The so-called second daughter, from Japanese, means "pure unmarried girl", full of fantasy and longing for love. The earliest female game can be traced back to 1994, the glorious company developed "Angelique".

游戏的设置程序是相似的。玩家可以在游戏中根据自己的喜好与不同的玩家进行互动，培养亲密感，从而达到"攻男（即胜男）"的目的。

The set-up routine of the game is similar. Players can interact with different players in the game according to their preferences to cultivate intimacy, so as to "attack the man (that is, win the man)".

在中国，女性游戏B在2017年之前还是一片空白，直到折纸游戏公司推出love and producer，短短一个月下载量突破700万，总流量超过2亿元。

In China, women's game B was a blank before 2017, until the paper folding game company launched love and producer, which broke through 7 million downloads in just one month, with a total flow of more than 200 million yuan.

这个游戏深深地打动了年轻女性。据极光数据显示，《爱与生产者》中94.2%的玩家是女性，其中15.8%的玩家年龄在19岁以下，即使在《爱与生产者》上映4年后的今天，依然火爆。

This game deeply moved young women. According to Aurora data, 94.2% of "love and producer" players are women, and 15.8% of them are under the age of 19. Even today, four years after its release, love and producer is still hot.

目前，游戏市场仍有机会。《2019年中国游戏产业报告》数据显示，中国女性玩家已突破3亿，占所有玩家的47%。但《爱与生产者》之后，热门游戏依然没有出现，很多游戏基本上都是小游戏。

At present, there are still opportunities in the game market. According to the data of China's game industry report in 2019, China's female players have exceeded 300 million, accounting for 47% of all players. But after "love and producer", popular games still did not appear, many of the games are basically small.

就连女子B局的王牌游戏《爱与生产者》最近也出现了倒退。根据"国内二维手机游戏观察"统计数据，2020年该游戏流量收入将达到52935万元，比2019年减少6526万元。

Even the ace game "love and producer" in women's game B has fallen back recently. According to the statistical data of "domestic two-dimensional mobile game observation", the flow revenue of this game will be 529.35 million yuan in 2020, 65.26 million yuan less than that in 2019.

如何吸引用户，让游戏打破圈子，甚至支付氪金，仍然是B女游戏团队需要思考的问题。

How to attract users, let the game break the circle, or even pay krypton gold, is still the problem that the game team of B female needs to think about.

郭国指出，游戏有两种收费模式。一是内容收费，如出售故事结尾和情节章节；二是推销艺术和品格修养。比如《爱与生产者》主要依靠男主人的培养、抽牌和竞争。

Guo Guo points out that there are two charging modes for the game. One is content charging, such as selling story endings and plot chapters; The other is selling art and character cultivation. For example, "love and producer" mainly relies on the cultivation of male owners, card extraction and competition.

B-game不是一款竞争性游戏，而是依靠忠实用户挖掘价值。"这个行业现在也在朝这个方向发展。为了生存，企业往往会设立一些活动和链接，进一步收集老用户和忠实用户的羊毛。球员们每天都大喊"纸人太贵了"我说过了。

B-game is not a competitive game, but rather relies on loyal users to tap value. "The industry is also developing in this direction now. In order to survive, companies often set up some activities and links to further collect the wool of old users and loyal users. Players yell every day that paper people are too expensive. " I said it.

*文中的标题和图片都来自《爱与制作人》。应受访者要求，林娜、布丁、小卢、小悦、文周、郭国均为化名。

*Both the title and the pictures in the text are from @ love and the producer. At the request of the interviewees, Lin Na, pudding, Xiao Lu, Xiao Yue, Wen Zhou and Guo Guo are all pseudonyms.

Link：https://new.qq.com/omn/20210619/20210619A01RLJ00.html

update time：2021-06-19 14:46:18