The halo of famous schools in northern Qing Dynasty disappeared on the Internet

培训机构为这些光环付出了高昂的代价。一名青贝毕业生在总公司的起薪大多为30-40年——这是许多人一生都无法实现的年薪。

Training institutions pay a high cost for these halos. The starting salary of a Qingbei graduate in the head organization is mostly 30-40 years - an annual salary that many people can't achieve in their whole life.

结果也很明显。北京大学2020届毕业生中，语文系三个典型的教育就业单位均为培训机构。从2019到2020，进入教育产业的清华大学毕业生，包括培训机构，从316上升到436。

The results are also obvious. Among the graduates of Peking University in 2020, the three typical educational employment units of the Department of Chinese language and literature are all training institutions. From 2019 to 2020, the number of Tsinghua university graduates entering the education industry, including training institutions, rose from 316 to 436.

"清杯光环"也成为许多人在短视频流量世界中行走的通行证。

Qingbei halo has also become a pass for many people to walk in the world of short video traffic.

"吴一凡你好。我是李雪芹。今天我来到清华大学。看，这是清华大学的大门。多白啊！"关于李雪芹的受欢迎程度，100人可以给出100种分析，但没有人能避免的一个因素是她作为北京大学毕业生的身份。这是她大部分矛盾紧张的背景色。

"Hello, Wu Yifan. I'm Li Xueqin. Today I came to Tsinghua University. Look, this is the gate of Tsinghua University. How white!" About Li Xueqin's popularity, 100 people can give 100 kinds of analysis, but one element that no one can avoid is her identity as a graduate of Peking University. This is the background color of most of her contradictory tension.

从一家互联网公司得到一份工作，这是徐一航明年毕业的计划。

Get an offer from an Internet company, which is Xu Yihang's plan for graduation next year.

今年上半年，北京大学第二届研究生成为了互联网公司的产品经理实习生。真正让他决定拥抱互联网的是他在工作日下午收到的一封电子邮件。这是一位资深同事发来的辞职信，"我35岁了。我不是被动地离开，不是为了跳槽，而是退休！"

In the first half of this year, the second graduate student of Peking University became an intern of product manager of an Internet company. What really made him decide to embrace the Internet was an email he received on a weekday afternoon. It was a resignation letter sent by a senior colleague, "I'm 35 years old. I'm not leaving passively, not for job hopping, but I'm retiring!"

徐一航很快就听说了长者的故事：他大学毕业后加入了这个领先的互联网企业，工作了十多年。他在深圳拥有两套套房，持有价值数百万元的股票。

Xu Yihang soon heard the story of the elder: he joined this leading Internet enterprise after graduating from university and worked for more than ten years. He has owned two suites in Shenzhen and holds stocks worth millions of yuan.

其他人在35岁时感到焦虑，而他在35岁时就退休了——毫无疑问，这是互联网行业给他的一笔奖金。

Others are anxious at the age of 35, and he retires luxuriantly at the age of 35 - no doubt, this is a bonus given to him by the Internet industry.

徐一航的目标很明确：好好实践，努力在毕业后以最好的成绩进入工作岗位，成为一名大工厂工人，并在35岁退休。

Xu Yihang's goal is instantly clear: practice well, strive to enter the job with the best results when graduating, become a big factory man, and retire at the age of 35.

前辈的足迹总能更清晰地激励后辈。张朝阳和王兴的故事激励年轻的戴伟冲向创业的潮流，而大工厂的优厚待遇确实吸引了名校毕业生。

The footprints of predecessors can always inspire the latecomers more clearly. The story of Zhang Chaoyang and Wang Xing inspires young Dai Wei to rush to the tide of entrepreneurship, and the excellent treatment of big factories really attracts graduates from famous schools.

"我的高年级学生很棒。我去年毕业，得到了一份工作！"说到字节，清华学生张晓曦的语气越来越高，眼睛里的光芒越来越亮。

"My seniors are great. I graduated last year and got an offer!" When it comes to bytes, Tsinghua student Zhang Xiaoxi's tone rises and the light in his eyes shines more and more.

在海淀散落的几栋办公楼离Tsinghua和北京大学不远。当然，更吸引人的是前景。在这些年轻人看来，他们一直在探索新的业务，为新来者提供了更多的机会。此外，他们有高薪、良好的租金补贴和其他福利，平等简单的内部关系，没有"总经理"、"兄弟"、"姐妹"、"老板"和"董事"等头衔。

Several office buildings scattered in Haidian are not far away from Tsinghua and Peking University. Of course, the more attractive thing is the prospect. In the eyes of these young people, they have been exploring new businesses and have more opportunities for newcomers. In addition, they have high salaries, good rental subsidies and other benefits, equal and simple internal relations, and there are no titles such as "general manager", "brother", "sister", "boss" and "director".

在清北校区，机遇就像树叶飘浮在树枝上。它们随时可能落在你的头上。朱小虎注意到了Ofo。这只是因为Jinshajiang的一位投资经理在北京大学和他的女朋友约会，发现了一辆黄色的小汽车。他觉得很好，所以主动去找。不久，年轻的戴伟接到了改变命运的电话。不久，他站在国贸天桥上，想起了在国贸三期56楼豪华办公室与朱小虎见面的情景。1000万，这是朱晓虎想投资于北京大学的年轻人的数额。

In Qingbei campus, opportunities are like leaves floating on the branches. They may fall on your head at any time. Ofo was noticed by Zhu Xiaohu. It was only because an investment manager in Jinshajiang was dating his girlfriend in Peking University and found a small yellow car. He thought it was very good, so he took the initiative to find it. Soon, the young Dai Wei received the call to change his fate. Before long, he stood on the overpass of the international trade and remembered the scene of meeting Zhu Xiaohu in the luxury office on the 56th floor of phase III of the international trade. 10 million, which is the amount Zhu Xiaohu wants to invest in these young people of Peking University.

企业家的成功带来了创造财富的神话。它们就像坐标，表示可以模仿的跳跃轨迹。

The success of entrepreneurs brings the myth of making wealth. They are like coordinates, representing a leap track that can be imitated.

在清华大学的学习期间，Xiaobei目睹了许多学生在高中毕业后辍学并开始创业，而另一些学生则保持着学生的身份，在研究生阶段开始创业。当然，对于更多的青北学生来说，这片叶子带来了更好的就业机会。例如，输入最喜欢的大工厂。

During his study at Tsinghua University, Xiaobei witnessed many students drop out of school and start a business in their senior year, and others retain their student status and start a business in the graduate stage. Of course, for more Qingbei students, this leaf brings better job opportunities. For example, enter a favorite big factory.

内卷

Involution

将大型工厂的学历列入该卷已成为共识。

It has become a consensus that the academic qualifications of large factories are included in the volume.

当互联网公司成为当代年轻人的金饭碗，当太阳工厂的报价成为小红皮书的主流内容之一时，名校的光环也在一定程度上被互联网吞噬。

When Internet companies become the golden rice bowl of contemporary young people, when sun factory offer has become one of the mainstream contents of little red books, the halo of famous schools has also been swallowed up by the Internet to some extent.

甚至哈佛也未能幸免。

Even Harvard was not spared.

艾伦研究生首先在哈佛大学学习景观设计，但他对互联网技术非常感兴趣——大数据、可视化、沉浸式技术和机器学习。它已经取代了经验，成为景观设计和城市规划的重要基本能力。机器学习、可视化、VR、AR等技术都是他需要处理的内容。

Allen graduate student first studied landscape design at Harvard University, but he is very interested in Internet technology - big data, visualization, immersive technology and machine learning. It has replaced experience and become an important basic ability in landscape design and urban planning. Machine learning, visualization, VR, AR and other technologies are all the contents he needs to deal with.

艾伦决心在这条道路上走得更远，他申请了一门设计科学与技术方向的课程。他还休了一年假，回到阿里巴巴实习。

Determined to go further on this road, Allen applied for a course in the direction of design science and technology. He also took a year off from school and returned to Alibaba for internship.

他赶上了阿里巴巴20周年纪念年会。被业界称为最具科技感的年度大会：人脸识别技术让10万观众在最短时间内进入现场；现场每个人都戴着由102个全彩LED灯和摇把组成的发光手镯，这有助于完成阿里公益林的挑战。挑战成功后，阿里将种植10.2万棵沙棘树。

He caught up with Alibaba's 20th anniversary annual meeting. It was called the annual conference with the most sense of science and technology by the industry: face recognition technology allowed 100000 spectators to enter the site in the shortest time; Everyone wears a luminous Bracelet composed of 102 full-color LED lights and shakes on site, which can help complete the challenge of Ali public welfare forest. After the challenge is successful, Ali will plant 102000 Seabuckthorn trees.

随后的采访将在线下进行。艾伦需要从东部的波士顿前往西北部的硅谷。要找到办公大楼并不容易。大楼外没有任何标志。他穿过硅谷许多公司的公园，最后发现了一座小建筑——比只能容纳400或500人的国内办公楼小得多，但它的邻居是海湾地区的明星公司，如苹果、亚马逊、英特尔和IBM。

The subsequent interview will be conducted offline. Allen needs to travel from Boston in the east to Silicon Valley in the northwest. It is not easy to find the office building. There are no signs outside the building. He crossed the parks of many companies in Silicon Valley and finally found a small building -- much smaller than the domestic office building, which can only accommodate 400 or 500 people, but its neighbors are star companies in the bay area such as apple, Amazon, Intel and IBM.

那天下午，艾伦接受了将近五个小时的采访。最后，收到了"未就业"通知。

That afternoon, Allen interviewed for nearly five hours. Finally, the notice of "not employed" was received.

他有些沮丧，但很快就松了一口气。大部分与他竞争的应届毕业生都是卡内基梅隆大学的计算机专业，排名世界第一。

There was some frustration, but he was soon relieved. Most of the fresh graduates competing with him for the same position are computer majors from Carnegie Mellon University, which ranks first in the world.

实习机会成了他的安慰，也成了通往大工厂的敲门砖。"也许我来自哈佛大学，想继续调查我的专业学习能力。实习期间，他紧紧抓住机会，疯狂学习。三个月后，他终于在他的报告中得到了部门所有成员的认可，并顺利地成为了一名正式员工。

An internship offer became his comfort and a crack in the door leading to the big factory. "Maybe I'm from Harvard University and want to continue to investigate my professional learning ability.". He firmly grasped the opportunity and studied crazily during his internship. Three months later, he was finally recognized by all members of the Department in his report and became a regular smoothly.

哈佛大学的光环在团队中并不耀眼。艾伦的团队，所有人都拥有研究生学位或以上。中国大学生的大部分大学生来自北京大学和清华大学。大部分研究生是卡内基梅隆大学和纽约大学的对口专业。外国同事也来自著名大学的对口专业。

The halo of Harvard is not dazzling in the team. Allen's team, all of whom have a graduate degree or above. Most of the undergraduate students of Chinese colleagues are from Peking University and Tsinghua University. Most of the graduate students are the counterpart majors of Carnegie Mellon University and New York University. Foreign colleagues also come from the counterpart majors of famous universities.

学术考试的压力一度落在了寻找实习机会的徐一航身上。当他在一家大工厂申请实习时，他发现，学历最低的竞争者是武汉大学计算机专业的硕士生，其余的是香港的硕士研究生。美国和英国"与我来自常春藤盟校的同学相比，我在北京大学什么都不是。"

The pressure of academic examination once fell on Xu Yihang, who sought internship opportunities. When he applied for an intern position in a large factory, he found that the competitors with the lowest educational background were master's students majoring in computer science of Wuhan University, and the rest were students studying for masters in Hong Kong, the United States and the United Kingdom" Compared with my classmates from Ivy League university, I am nothing at all in Peking University. "

去掉了清贝光环的年轻人只能更加谦虚和勤奋。

Young people who have removed the aura of Qingbei can only be more modest and hardworking.

竞争的压力也落在这些年轻人身上。Tiktok和徐一航的语音账户拥有约20万粉丝。它们是通过干货学习视频获得的。

The pressure of competition also falls on these young people. Tiktok and Xu Yihang's voice accounts are about 200000 of fans. They are obtained by a dry cargo learning video.

他们想与这样的竞争对手争夺流动池：牛奶和牛奶路线上1岁的可爱宝宝，中国东北1.9米高的搞笑博主，每天为男友做饭的美食博主，以及周游全国的旅游博主——如果你不讨论其价值，这些内容提供的娱乐显然更适合碎片化时代，更容易获得流量。

They want to compete with such competitors for the flow pool: the 1-year-old cute baby of the milk and milk route, the funny blogger in Northeast China who is 1.9 meters tall, the food blogger who cooks for his boyfriend every day, and the tourism blogger who travels all over the country - if you don't discuss the value, the entertainment provided by these contents is obviously more suitable for the era of fragmentation and easier to obtain traffic.

粗野的竞争对手往往更具杀伤力。在比赛中，青贝选手需要更加小心地爱护自己的羽毛。

A coarser competitor is often more lethal. In the competition, Qingbei players need to be more careful to cherish their feathers.

在一所学校教育机构工作的孙丹拒绝接受该公司夸大他作为学霸身份的包装，尽管这已成为业内常见的潜规则。除了无法说服自己，另一个重要的原因是，"如果有一天，我的同学从朋友圈的广告中刷走了我，我该如何面对他们？"

Sun Dan, who works in a school education institution, rejected the company's exaggerated packaging of his identity as a Xueba, although this has become a common hidden rule in the industry. In addition to being unable to convince myself, another important reason is, "if one day, my classmates brush me from the advertisement in the circle of friends, how can I face them?"

在清朝北部，过于利润驱动的流动业务已经跌入了就业轻视链的底部。孙丹说，即使在线教育最受欢迎，它仍然是一个无法成为清华培训机构主旨发言人的行业。国家机关、金融机构、中央企业和互联网巨头是更有希望的主流选择。

The flow business that is too profit driven has fallen to the bottom of the employment contempt chain in the north of the Qing Dynasty. Sun Dan said that even when online education was the most popular, it was still an industry that couldn't be on the table to be a keynote speaker for training institutions in Tsinghua. State organs, financial institutions, central enterprises and Internet giants are the more promising mainstream choices.

变量

variable

隐藏在变化中的残酷与魅力，一直是文学和影视作品的经典主题。但它出现在虚构的世界是一回事，落在特定的个人身上是另一回事。

The cruelty and charm hidden in change has always been the classic theme of literature and film and television works. But it is one thing for it to appear in the fictional world, and another thing for it to fall on a specific individual.

网络教育轨道的剧烈变化使青北名校的学生陷入了极大的不确定性。学校再也不能大张旗鼓地做广告了，清朝北方名师的光环也随之黯然失色。

The drastic changes in the online education track have plunged the students of Qingbei famous schools into great uncertainty. Institutions can no longer advertise with great fanfare, and the aura of famous teachers in the north of the Qing Dynasty has darkened with it.

在过去的两个月里，孙丹对这个飞来飞去的消息感到有点慌乱。她很早就做好了最坏的准备：失业。

In the last two months, sun Dan was a little flustered by the flying news. She prepared for the worst early: losing her job.

小贝和徐一航的MCN机构也在寻求转型。去年，该机构承担了大量在线教育机构的广告名单，但现在转折点已经到来。如何建立新的健康模式，在社会价值和商业利润之间找到平衡，成为刘强探索的新命题。

MCN institutions of Xiaobei and Xu Yihang are also seeking transformation. Last year, the agency undertook a large number of advertising lists of online education institutions, but now the inflection point has come. How to establish a new health model and find a balance between social value and commercial profit has become a new proposition explored by Liu Qiang.

一股更深、更强大的暗流正在互联网行业涌动。

A deeper and more powerful undercurrent is surging in the Internet industry.

监管和资本水平的变化已经开始动摇该行业——尽管冲击可以打破现有模式的固化，进而产生更健康的生态，但对许多人来说，这意味着互联网黄金时代的结束和转折信号。

Changes at the regulatory and capital levels have started to shake the industry - although shocks can break the solidification of the existing pattern and then derive a healthier ecology, for many people, this means the end of the golden age of the Internet and a turning signal.

互联网创业热潮也从技术创新、模式创新转向了所谓的资本制造创新。当面包店、面条店和烧烤店成为首都追逐的明星时，年轻人的热情会有多高？戴伟和胡伟伟站在创业地位C的时代。他们还可以争论智能锁的必要性。现在，恐怕他们只能讨论哪种动物奶油更好。

The upsurge of Internet entrepreneurship has also changed from technological innovation and model innovation to the so-called innovation of capital manufacturing. When bakeries, noodle shops and barbecue shops become stars chased by capital, how high will young people's enthusiasm be? Dai Wei and Hu Weiwei stood in the era of entrepreneurial position C. they can also argue about the necessity of smart lock. Now, I'm afraid they can only discuss which animal cream is better.

面试基本上变成了唠叨。本课题主要研究清华大学的课程体系和教学安排。后来，她与同事聊天，得知她被免除了原本需要笔试的职位。

The interview basically turned into nagging. The topic mainly focused on the curriculum system and teaching arrangement of Tsinghua University. Afterwards, she chatted with her colleagues and learned that she was exempted from the post that originally required a written examination.

随后的进入过程也相当愉快：协议是在今年3月签署的。当时离她毕业还有三个多月。为了留住她，雇主直接提出了一个条件——再支付三个月的住房公积金和社会保障金，以保留她的职位。

The subsequent entry process was also quite pleasant: the signing of the agreement was in March this year. At that time, there were more than three months before she graduated. In order to retain her, the employer directly made a condition - to pay an additional three months of housing provident fund and social security to reserve her position.

这些成就使张晓溪感受到他过去的努力和清华大学的培养。他更决心在未来继续努力，因为无论何时何地，"足够的战斗将获胜"。

These successes make Zhang Xiaoxi feel his past efforts and the cultivation of Tsinghua University. He is more determined to continue his efforts in the future, because no matter when and where, "enough fight will win".

随着互联网行业的逐渐稳定，历史上出现了更多令人激动的传奇。越来越多持有"青贝VIP卡"的年轻人开始犹豫，甚至在互联网的光环面前止步不前。

With the gradual stabilization of the Internet industry, more exciting legends are seen in history. More and more young people holding Qingbei VIP cards begin to hesitate and even stop before the halo of the Internet.

根据清华大学2020届毕业生的就业数据，在签订三方就业协议的前10名重点单位中，只有腾讯和阿里巴巴是纯互联网公司，而其他国家大多是"国家级电网、中信集团和中国建设集团"的"铁饭碗"单位。恐怕这一比例在2021年不会有显著变化。

According to the employment data of undergraduate graduates of Tsinghua University in 2020, among the top 10 key units that signed the tripartite employment agreement, only Tencent and Alibaba are pure Internet companies, and most of the others are "iron rice bowl" units such as state grid, CITIC Group and China Construction Group. I'm afraid this proportion will not change significantly in 2021.

年轻人会像涌入互联网时那样成群结队地离开这个行业吗？答案可能需要几年才能找到。但显然，更敏感的群体已经找到了风向标。

Will young people flock to leave the industry as they did when they poured into the Internet? The answer may take years to emerge. But the more sensitive group, obviously, had found the wind vane.

Link：https://new.qq.com/omn/20210730/20210730A064NF00.html

update time：2021-08-01 10:37:05