Large screen refrigerator mandatory advertising? Yunmi: sorry for the misunderstanding caused by customer service, but it can be closed with one click

（文/周申编辑/周元元编辑）云密大屏幕冰箱的真正目的是"见底"？

(text / edited by Zhou Shen / edited by Zhou Yuanyuan) the real purpose of yunmi large screen refrigerator "comes to the bottom"?

9月28日晚，云蜜的官方微博声明称，大屏幕冰箱的屏幕右上角总是有一个明显的"关闭广告"按钮，用户只需点击一下即可关闭。

On the evening of September 28, yunmi's official microblog statement said that the large screen refrigerator always had an obvious "close advertisement" button in the upper right corner of the screen, and users can close it with one click.

在声明中，该公司对客户服务沟通引起的误解表示道歉，并表示将继续加强客户服务培训，提高管理服务水平。

In the statement, the company apologized for the misunderstanding caused by the customer service communication, and said it would continue to strengthen customer service training and improve management service level.

值得一提的是，云密在声明中直接将相关用户指为"加冕、恶意歪曲事实、诽谤"：上述信息中的产品并非云密产品。

It is worth mentioning that in its statement, yunmi directly pointed to relevant users as "crowning, maliciously distorting facts and slandering": the products in the above information are not yunmi products.

以投影机品牌Jimi technology为例。一方面，应用开发者根据应用发布数量支付相应的应用发布费用。

Take the projector brand Jimi technology as an example. On the one hand, the application developer pays the corresponding application distribution fee according to the application distribution quantity.

另一方面，当终端用户使用爱奇艺、腾讯视频等应用观看影视内容并产生支付或广告收入时，吉米将按照约定比例与视频应用运营商分享。

On the other hand, when end users use iqiyi, Tencent video and other applications to watch film and television content and generate payment or advertising revenue, Jimi will share it with the video application operator according to the agreed proportion.

然而，在年报中，云蜜没有披露互联网增值服务的具体收入。

However, in the annual report, yunmi did not disclose the specific income of Internet value-added services.

长期以来，小米孵化的家电品牌云米一直走在"性价比"的道路上。"增量不增价"一直是用户们津津乐道的话题，在传统家电领域破了一个洞。

For a long time, yunmi, a home appliance brand incubated by Xiaomi, has always been on the road of "cost performance". "Increasing quantity without increasing price" has always been talked about by users, tearing a hole in the field of traditional household appliances.

在小米频道的帮助下，2014年成立的云米发展迅速。2016年至2019年，公司收入从3.13亿元增加到46.48亿元。2018年9月，云蜜登陆纽约证券交易所发行ads（美国存托凭证），发行价格为9美元。

With the help of Xiaomi channel, yunmi, established in 2014, developed rapidly. From 2016 to 2019, the company's revenue increased from 313 million yuan to 4.648 billion yuan. In September 2018, yunmi landed on the New York Stock Exchange to issue ads (American Depositary Receipts), with an issue price of US $9.

2020年，云密实现销售收入58.3亿元，同比增长25.3%。其中，家庭物联网（IoT@Home投资组合）贡献36.72亿元，同比增长46%，占总收入的63%。

In 2020, yunmi achieved a sales revenue of 5.83 billion yuan, a year-on-year increase of 25.3%. Among them, home Internet of things（ IoT@Home Portfolio) contributed RMB 3.672 billion, with a year-on-year increase of 46%, accounting for 63% of the total revenue.

该业务包括以大屏幕冰箱为代表的智能厨房产品。

The business includes intelligent kitchen products represented by large screen refrigerators.

和小米孵化的其他企业一样，云米在独立上市后也坚定地走出了"德小米"。

Similar to other enterprises incubated by Xiaomi, yunmi is also firmly going out of the "de Xiaomi" after its independent listing.

然而，减轻小米频道重量的云米也不舒服。营销支出的急剧增加正在侵蚀公司的利润。另一方面，强调市场而不是研发的情况受到了投资者的批评。

However, yunmi, which reduces the weight of Xiaomi's channel, is also uncomfortable. The sharp increase in marketing expenditure is eroding the company's profits. On the other hand, the situation of emphasizing marketing over R & D has been criticized by investors.

今年第二季度，云蜜的营销支出达到2.15亿元，同比增长32.5%。相比之下，其研发支出仅为6620万元，同比增长9.1%。这显然是一家以销售为导向的企业。

In the second quarter of this year, yunmi's marketing expenditure reached 215 million yuan, a year-on-year increase of 32.5%. In contrast, its R & D expenditure was only 66.2 million yuan, a year-on-year increase of 9.1%. It is obviously a sales oriented enterprise.

9月17日，云密与邓伦正式签约，邓伦成为云密全球品牌代言人，踏上了交通路线。

On September 17, yunmi officially signed with Deng Lun, who became the global brand spokesman of yunmi and embarked on the traffic route.

根据ovicloud数据，截至2021年8月1日，云大米冰箱在在线市场的市场份额仅为0.63%，同比下降0.6个百分点。

According to ovicloud data, as of August 1, 2021, the market share of cloud rice refrigerator sales in the online market was only 0.63%, down 0.6 percentage points year-on-year.

在红海家电市场，云蜜虽然坚定地走上了"物联网+"的新路，"无论是冰箱、洗衣机还是炉子，用户品尝到新鲜食品后，物联网改变了传统，大家仍然停留在"虚假命题"的阶段一位家电行业分析师告诉observer.com："这次广告活动就是一个证明。"

In the Red Sea market of home appliances, although yunmi has firmly embarked on the new road of "Internet of things +", "whether it is a refrigerator, washing machine or stove, after users taste the fresh food, the Internet of things has changed the tradition, and everyone still stays in the stage of" false proposition ". A home appliance industry analyst told observer.com:" this advertising event is a proof. "

这篇文章是《观察家》的独家手稿。未经授权不得复制。

This article is the exclusive manuscript of observer. It cannot be reproduced without authorization.

Link：https://new.qq.com/omn/20210930/20210930A0H5ST00.html

update time：2021-10-01 10:21:10