Who is "washing white" Jia Yueting

作者/AI金融机构魏帅红韩琦韩玲

Author / AI financial agency Wei Shuai Hong Han Qi Han Ling

编辑/毛世阳

Editor / Mao Shiyang

9月19日，中秋节的第一天，气温骤降，连绵不断的降雨使得北京的街道人烟稀少。

On September 19, the first day of the Mid Autumn Festival holiday, the sudden drop in temperature and continuous rain made the streets of Beijing sparsely populated.

然而，朝阳区798艺术区却熙熙攘攘。法拉第未来（以下简称FF）将在这里举办"919未来派共同创作节"。与此同时，一项主题相同的活动将在洛杉矶举行。

However, 798 Art District in Chaoyang District is bustling. Faraday future (hereinafter referred to as FF) will hold the "919 futurist co creation Festival" here. At the same time, an activity with the same theme will be held in Los Angeles.

这是贾跃婷创立的公司自离开后首次在中国举行公开活动。同一天，798年，FF中国高管首次亮相。FF中国首席执行官陈雪峰在现场宣布，公司与吉利的合作已取得"实质性进展"，首款产品ff91将"按计划交付"。该公司正在加快寻找FF中国总部落户该市。

This is the first time that the company founded by Jia Yueting has held public activities in China since he left. On the same day, in 798, FF Chinese executives appeared for the first time. Chen Xuefeng, CEO of FF China, announced at the scene that the cooperation between the company and Geely has made "substantial progress", and the first product ff91 will be "delivered as planned". The company is accelerating the search for FF China headquarters to settle in the city.

为了烘托现场气氛，一名FF歌迷冒雨上台演唱《野子》："吹，吹，我的骄傲和放纵；吹，吹，吹，吹不能摧毁我的纯净花园"。这首歌是贾跃婷的最爱之一。

In order to set off the atmosphere of the scene, a FF fan came on the stage in the rain to sing "wild son", "blow, blow, my pride and indulgence; blow, blow, blow can't destroy my pure garden". This song is one of Jia Yueting's favorites.

在2016乐视年会上，贾跃婷演唱了《野子》。虽然是假唱，但它把气氛推向了高潮。乐视员工和公司高管沉浸在贾跃婷和他的乐视生态梦想中。

At the 2016 LETV annual conference, Jia Yueting sang wild son. Although it was a lip synching, it pushed the atmosphere to a climax. LETV employees and company executives were immersed in Jia Yueting and his LETV ecological dream.

然而，贾跃婷演唱完《野子》后不久，乐视的资本链就断了。他本人已离开美国，尚未回国。更重要的是，他欠了近100亿美元的债务。据天岩查统计，目前贾跃庭相关被执行人信息共有12条，执行总量已超过94.8亿。最近一份于今年9月14日发布。

However, not long after Jia Yueting finished singing wild son, LETV's capital chain broke. He himself left the United States and has not returned yet. More importantly, he owed nearly 10 billion in debt. According to the statistics of tianyancha, at present, there are 12 pieces of information about Jia Yueting's related Executees, and the total amount of execution has exceeded 9.48 billion. The latest one was issued on September 14 this year.

随着遗嘱执行人的信息，贾跃婷的信用和声誉破产。2017年前，山西临汾人贾跃亭被誉为"晋商骄傲"、"互联网生态巨人"、"创业教父"。他也因为乐视而被称为"创业板首富"。离开美国后，贾跃亭成为"互联网史上最著名的老赖"。

Along with the executor's information, Jia Yueting's credit and reputation went bankrupt. Before 2017, Jia Yueting, a native of Linfen, Shanxi Province, had been regarded as the "pride of Shanxi Merchants", "Internet Ecological giant" and "godfather of entrepreneurship". He was also known as the "richest man on the gem" because of LETV. After leaving the United States, Jia Yueting became "the most famous old Lai in the history of the Internet".

但令人惊讶的是，随着FF的上市和贾跃婷发起的各种造势活动，贾跃婷开始慢慢回归公众视线。今年7月，当FF在纳斯达克上市时，贾跃婷没有按铃，而是出现并鼓掌。

But surprisingly, with the FF listing and various momentum building activities founded by Jia Yueting, Jia Yueting began to slowly return to the public eye. In July this year, when FF was listed on Nasdaq, Jia Yueting did not ring the bell, but appeared and applauded.

在这次FF联合创作节上，贾跃婷再次出现在洛杉矶总部的活动中。身穿黑色衣服，戴着墨镜，他看上去非常激动，热情地向与会者介绍了ff91。

At this FF co creation Festival, Jia Yueting appeared again at the activities of the headquarters in Los Angeles. Dressed in black and wearing sunglasses, he looked very excited and warmly introduced ff91 to the participants.

贾跃婷也是北京活动的主题人物。FF中国的一位高管告诉媒体，贾跃亭是一位"精神领袖"和"图腾人物"。

Jia Yueting was also a topic figure at events in Beijing. A FF China executive told the media that Jia Yueting was a "spiritual leader" and a "totem figure".

对于FF来说，贾跃亭无疑是最重要的发言人。FF开设了许多视频账户。在官方的"指导"下，贾跃婷已经从几年前的老赖转变为一个积极的案例，在许多自媒体账户中，如"FF前线"和"法拉第未来"，主题是"企业家可以学到什么"。

For FF, Jia Yueting is certainly the most important spokesman. FF has opened many video accounts. Under the official "guidance", Jia Yueting has changed from Lao Lai a few years ago to a positive case of topics such as "what entrepreneurs can learn" in many we media accounts such as "FF front line" and "faradayfuture".

艾金融通讯社发现，贾跃婷演唱《野儿子》的视频中的信息最初是"贾跃婷被风吹走了"、"贾老板唱关于下周回家"、"坚持做老赖"和"无数投资者：还我的钱"。然而，最近绘画风格的突然变化已经被"等待国王归来"、"一个有梦想的人"和"一个真正为理想而生活的人"所取代。

AI financial news agency found that the message under the video of Jia Yueting singing "wild son" was initially "Jia Yueting blown away by the wind", "boss Jia sang about returning home next week", "insisting on being an old Lai" and "countless investors: return my money". However, the recent sudden change in painting style has been replaced by "waiting for your king's return", "a person with a dream" and "a person who really lives for his ideal".

于是，外界开始纳闷，贾月亭会不会"洗白"？

So, the outside world began to wonder, Jia Yueting will be "washed white"?

从某种程度上说，贾跃婷在该行业的进步最大的受益者是FF。事实上，早在2019年，贾跃亭就辞去了FF首席执行官的职务，并将自己的身份改为"FF首席产品和用户官"。

To some extent, the biggest beneficiary of Jia Yueting's improvement in the industry is FF. In fact, as early as 2019, Jia Yueting had resigned as CEO of FF and changed his identity to "chief product and user officer of FF".

有趣的是，尽管贾跃婷和FF在公司层面上没有受到限制，但他自己的品牌效应和话题让他成为ff91最强大的载体。

Interestingly, although Jia Yueting and FF have been unbound at the company level, his own brand effect and topic make him the strongest carrier of ff91.

"与其他新车制造商的创始人不同，贾跃婷有自己的话题，也颇具传奇色彩。他确实在创始人和品牌之间建立了深厚的联系。"贾跃婷的一位粉丝在一个社交软件中对他进行了评论。

"Different from the founders of other new car manufacturers, Jia Yueting has a topic of his own and is quite legendary. He really did a deep binding between the founder and the brand." a fan of Jia Yueting commented on him in a social software.

另一个可以说明贾跃婷巨大吸引力的例子是乐视手机。

Another example that can illustrate Jia Yueting's great appeal is LETV mobile phone.

9月27日下午，乐视在北京召开媒体沟通会，宣布乐视手机正式回归，并计划于9月30日推出首款产品乐视手机S1。这让人们再次联想到贾跃婷。

On the afternoon of September 27, LETV held a media communication meeting in Beijing to announce the official return of its LETV mobile phone, and plans to launch its first product, LETV mobile phone S1, on September 30. This makes people associate it with Jia Yueting again.

事实上，这部乐视手机与贾跃婷没有直接关系。乐视手机背后是乐视，乐视背后的企业是乐容致信。乐荣志的新"父亲"是房地产开发商荣创。这个系统实际上是两个不同于乐视手机所在的乐视手机。

In fact, this LETV mobile phone has no direct relationship with Jia Yueting. Behind LETV mobile phone is LETV, and the enterprise behind LETV is Lerong Zhixin. Lerongzhi's new "father" is rongchuang, a real estate developer. This system is actually two different from LETV mobile where LETV mobile phone was.

但这部乐视手机总是在干扰贾跃婷的流量。今年5月18日，乐视宣布即将推出"乐视超级手机"时，专门发布了一张"我回来了"的海报。占据海报大部分的是一个人的剪影。虽然他没有说出道姓，但有一双清晰的眼睛的人知道这个人很像贾月亭。

But this LETV mobile phone is always rubbing Jia Yueting's traffic. On May 18 this year, when LETV announced that it would launch "LETV super mobile phone" soon, it specially released a poster of "I'm back". Occupying a large section of the poster is a silhouette of a person. Although he did not name the Taoist surname, people with a clear eye knew that person was very much like Jia Yueting.

在S1正式发布之前，乐视手机的海报上写着"只要你能回来，一切都好"，这似乎在摩擦贾跃婷的流量。

Before S1 was officially released, the poster of LETV mobile phone showed the words "as long as you can come back, it's better than anything", which seems to be rubbing Jia Yueting's traffic.

在乐视网宣布手机即将发布的情况下，网民们对贾跃婷的提问仍然是"贾老板什么时候回来"、"放心，贾老板下周会回家振兴乐视网"和"我们一定要期待，那时老贾还是有远见的"。

Under LETV's announcement that the mobile phone will be released soon, netizens' questions are still about Jia Yueting, such as "when will boss Jia come back", "rest assured, boss Jia will return home next week to revitalize LETV" and "we must look forward to it. At that time, Lao Jia still had a vision".

当然，一些理解的人会直接指出，"品牌仍然是那个品牌，而老板不是那个老板。"

Of course, some people who understand will point out directly, "the brand is still that brand, and the boss is not that boss."

贾月亭回家后能做些什么？

What can Jia Yueting do when he returns home?

在当年贾跃婷的七大生态中，乐视手机于2017年初退出历史舞台。你知道，在2016年的高峰期，乐视手机的销量飙升至近2000万部。仅仅一年后，乐视手机就从主要销售名单上消失了。

Among the seven ecology of Jia Yueting in that year, LETV mobile phone withdrew from the historical stage early in 2017. You know, at its peak in 2016, the sales of LETV mobile phones soared to nearly 20 million units. Only a year later, LETV mobile phones have disappeared from the major sales lists.

此外，剩余的乐视云、乐视体育和乐视金融已经关闭。另一家企业乐视网（LETV）因疑虑于2020年5月退出市场，此后其业务状况一直令人担忧。根据年报，乐视网在2020年亏损近25亿元，净资产为-168.62亿元。

In addition, the remaining LETV cloud, LETV sports and LETV finance have been shut down. LETV, another business, withdrew from the market in May 2020 amid doubts, and its business status has remained worrying since then. According to the annual report, LETV lost nearly 2.5 billion yuan and its net assets were -16.862 billion yuan in 2020.

作为中国第一家上市盈利的视频网站，乐视网市值1500亿元。截至2019年4月26日，乐视开始长时间停牌，市值缩水至近67亿元。根据中国证监会的最新处罚，乐视网在2007年至2016年期间因金融欺诈和其他非法事项被处以2.4亿元以上的罚款。此外，对贾跃亭的罚款也高达2.4亿元。

As the first video website listed and profitable in China, LETV has a market value of 150 billion yuan. By April 26, 2019, LETV began to suspend trading for a long time, and its market value had shrunk to nearly 6.7 billion yuan. According to the latest CSRC punishment, LETV was fined more than 240 million yuan for financial fraud and other illegal matters from 2007 to 2016. In addition, the fine for Jia Yueting also reached 240 million yuan.

与上述业务相比，近年来，乐龙以乐视的名义上演了许多复活剧。2019年3月，乐龙以乐视电视为基础打造乐视品牌，并高调宣布回归。当时，乐视电视的产品线被搁置了两年。

In contrast to the above businesses, in recent years, Lerong has staged many resurrection dramas in the name of LETV. In March 2019, Lerong built LETV brand based on LETV TV and announced its high-profile return. At that time, LETV TV product line had been shelved for two years.

在乐视之前，它是互联网电视领域当之无愧的王者。随着时间的推移，电视在乐龙手中之后的情况就不同了。作为乐荣的最大股东，房地产开发商荣创没有互联网产品基因。乐视应该站在巨人的肩膀上，在很大程度上需要从零开始。

Before LETV, it was a well deserved king in the field of Internet TV. As time goes by, the situation after the TV is in the hands of Lerong is different. As the largest shareholder of Lerong, rongchuang, a real estate developer, has no Internet product gene. LETV, which should have stepped on the shoulders of giants, needs to start from scratch to a large extent.

现在，贾跃婷已经断绝了与老乐视的关系。他只是在"追求"他的汽车梦想。"我之所以放弃一切，是为了成功，尽快还清剩余的担保债务，实现汽车产业转型的梦想。"2020年7月，贾跃亭在公开信中仍提到希望走上"还债还乡之路"。

Now, Jia Yueting has cut off his relationship with the old LETV. He is just "pursuing" his car dream. "The reason why I gave up everything is to make FF a success, completely repay the remaining guaranteed debts as soon as possible and realize the dream of transforming the automobile industry." in July 2020, Jia Yueting still mentioned in his open letter that he hoped to embark on the "road of repaying debts and returning home".

现在，与许多其他生态项目的失败相比，贾跃婷建造汽车的梦想似乎越来越近。

Now, compared with the fall of many other ecological projects, Jia Yueting's dream of building a car seems to be getting closer and closer.

9月19日，FF中国首席执行官陈雪峰表示，FF的量产时间是上市时给出的时间点，即"12个月内量产"。陈雪峰对量产时间的信心来自"充足的资金、生产技术和生产线人员已成功到位，包括生产和制造副总裁马特·泰尔的加入"。此前，在8月份，FF官员表示，新高管的加入将全面加速FF的大规模生产和交付。

On September 19, Chen Xuefeng, CEO of FF China, said that the mass production time of FF was the time point given when it was listed, that is, "mass production within 12 months". Chen Xuefeng's confidence in mass production time comes from "sufficient funds, production technology and product line personnel have been successfully in place, including the joining of Matt tall, vice president of production and manufacturing". Previously, in August, FF officials said that the addition of new executives would comprehensively accelerate the mass production and delivery of FF.

但此时，新能源汽车市场长期处于交火状态，各品牌的营销战此起彼伏。

However, at this time, the new energy vehicle market has long been at a crossfire, and the marketing wars of various brands have arisen one after another.

事实上，今天的新车制造力量，如"魏小丽"，也在很大程度上借鉴了贾跃婷的营销常规。以威莱汽车为例，威莱成立于2014年。两年后，它发布了ep9电动超级跑车，以"超级豪华无人驾驶电动跑车"的名义进入公众视野。之后，又陆续推出了其他几款量产车型，占领市场份额。这实际上与贾跃亭早年推广ff91的方式非常相似。

In fact, today's new car building forces, such as "Wei Xiaoli", also learn from Jia Yueting's marketing routine to a great extent. Taking Weilai automobile as an example, Weilai was established in 2014. Two years later, it released ep9 electric super run, which entered the public's view under the name of "super luxury driverless electric sports car". After that, it successively released several other mass-produced models to occupy the market share. This is actually very similar to the way Jia Yueting promoted ff91 in his early years.

另一方面，品牌与创始人之间的深度绑定是继FF和贾跃婷之后的"魏小莉"等多家新车制造商的普遍做法。这样，创始人的个人性格将与品牌直接挂钩。

On the other hand, deep binding between the brand and the founder is the common practice of a number of new car manufacturers such as "Wei Xiaoli" after FF and Jia Yueting. In this way, the founder's personal character will be directly linked to the brand.

例如，威莱的创始人李斌一直在塑造自己的"人性化设计"。在威莱车主眼中，李斌并不是威莱的首席执行官。他是一位在日常生活中可以联系到的威莱车主。他们之间的关系更像是彼此分享的朋友。李斌的形象塑造非常成功，使魏来在几次危机面前顺利过关。2019年第四季度，威莱当时的现金储备不足10亿元人民币。8000多名车主在没有售后服务的情况下为该车付费，为威莱提供及时帮助。

For example, Li Bin, the founder of Weilai, has been shaping his own "human design". In the eyes of Weilai car owners, Li Bin is not Weilai's superior CEO. He is a Weilai car owner who can be contacted in daily life. The relationship between them is more like a friend shared with each other. Li Bin's image shaping was very successful, which enabled Wei Lai to pass smoothly in the face of several crises. In the fourth quarter of 2019, Weilai's cash reserve was less than RMB 1 billion at that time. More than 8000 car owners paid for the car without after-sales service to provide timely help to Weilai.

"老师"贾跃婷的魏来已经学会了他的手艺，但"大师"贾跃婷却无法回家真正展示他的手艺。

Wei Lai, a "teacher" Jia Yueting, has learned his craft, but the "master" Jia Yueting has not been able to return home and really show his skills.

现在，不管是贾跃亭的老部门，还是和他有兴趣的人，甚至是FF本身，我当然希望他会回来。无论是为贾跃亭"洗白"，还是说好话，都必须理解贾跃亭重新崛起的重大意义。

Now, whether it's Jia Yueting's old Department, people who have interests with him, or even FF itself, of course, I hope he will come back. Whether they "wash the white" for Jia Yueting or say good words, they must understand the great significance of Jia Yueting's re emergence.

毫无疑问，当贾跃婷最终为FF代言时，他的声音将是这些新型汽车制造力量的创始人所无法匹敌的。

There is no doubt that when Jia Yueting really ends up speaking for FF, his voice will be unmatched by the founders of these new car building forces.

贾跃婷仍然是一个雄心勃勃的人，正如他在当年最喜欢的歌曲《野子》中所说："风越大，我的心就越不稳。我会成为一个巨人，踩着我的力量和梦想。"

Jia Yueting is still an ambitious man, just as he said in the wild son, his favorite song in those years: "the harder the wind is, the more my heart swings. I will become a giant, stepping on my strength and dreams."

这篇文章最初是由《财经天下》周刊的《AI财经》撰写的。未经许可，请勿通过任何渠道或平台转载。违者将被起诉。

This article was originally produced by AI finance and economics, an account of Caijing Tianxia weekly. Please do not reprint it through any channel or platform without permission. Violators will be prosecuted.

Link：https://new.qq.com/omn/20210929/20210929A0G6K000.html

update time：2021-09-30 17:12:02