Folding screen mobile phone: heart is higher than heaven, life is thinner than paper

饶夏飞主编

Editor Rao Xiafei

许多厂商纷纷涌入市场，新产品纷纷曝光，老一代产品降价促销。最近，关于折叠式屏幕手机的新闻很多。这种已经存在了三年的手机形式似乎正在成为手机行业的一个新风向。

Many manufacturers have been burst into the market, new products have been exposed one after another, and the price reduction and promotion of older generation products. Recently, there are rich news about folding screen mobile phones. This mobile phone form that has existed for three years seems to be becoming a new wind direction in the mobile phone industry.

10月下旬，国内手机制造商小米的另一款折叠式屏幕模型的产品渲染被曝光。据dsccross分析师称，小米今年7月从三星购买了一款8.1英寸的折叠屏幕，支持120Hz和lpto（动态刷新）。

In late October, the product rendering of another folding screen model of Xiaomi, a domestic mobile phone manufacturer, was exposed. According to dsccross analysts, Xiaomi has purchased an 8.1-inch folding screen from Samsung in July this year, supporting 120Hz and lpto (dynamic refresh).

不管这个消息是真是假，自从三星推出第一款批量生产的折叠屏幕手机以来，华为、摩托罗拉和小米等手机制造商也纷纷跟进。此外，oppo、维梧、荣耀等品牌也有概念机或相关信息。折叠屏手机已成为各大手机厂商抢占市场的又一新门类，这是不争的事实。

Whether this news is true or not, since Samsung launched its first mass-produced folding screen mobile phone, mobile phone manufacturers such as Huawei, Motorola and Xiaomi are also following up one after another. In addition, brands including oppo, vivo and glory also have concept machines or relevant information. It is an indisputable fact that folding screen mobile phones have become another new category for major mobile phone manufacturers to seize the market.

正如制造商已经布置好了折叠屏幕一样，消费者从未停止过对折叠屏幕手机的质疑。在下面的帖子"三星折叠式屏幕手机为什么不流行？"中，一位ID为coolkyo的用户说："主要原因还是价格昂贵。zflip12999元和当年折叠式15999-16999元的价格都不好。我必须试试折叠式屏幕。但是——我已经尝过了，尝过之后，我觉得没必要。"

Just as manufacturers have laid out folding screens, consumers have never stopped questioning folding screen mobile phones. In the post "Why are Samsung folding screen mobile phones not popular?" below, the user with ID coolkyo said, "the main reason is still expensive. The zflip12999 yuan and fold 15999-16999 yuan in those years are not good. I have to try the folding screen. But -- I have tasted it, and after tasting it, I think it's unnecessary"

另一位购买华为折叠式屏幕ID为"西红柿就是西红柿"的用户表示，"穿着它很不方便，尤其是在夏天。穿短裤就等于把两部手机放在裤子口袋里。为什么呢？"该用户补充道，"作为主流，不太可能。"

Another user who bought Huawei's folding screen with ID "tomato is tomato" said, "it's inconvenient to wear it, especially in summer. Wearing shorts is equivalent to putting two mobile phones in your trouser pocket. Why. "The user added," as the mainstream, it's unlikely. "

茂达在手机行业工作多年，他告诉fuel finance，折叠式屏幕似乎不是革命性的创新，但事实上并不容易做到。茂达透露，华为第一代折叠屏手机的屏幕更换率高达50%，三星折叠屏的破屏问题从未消失。此外，屏幕是否合适，折痕是否明显一直是困扰消费者和手机制造商的问题。

Maoda, who has worked deeply in the mobile phone industry for many years, told fuel finance that the folding screen does not seem revolutionary innovation, but in fact it is not easy to do. Maoda revealed that the screen replacement rate of Huawei's first generation folding screen mobile phones is as high as 50%, and the broken screen problem of Samsung's folding screen has never disappeared. In addition, whether the screen fits and whether the creases are obvious has always been a problem perplexing consumers and mobile phone manufacturers.

正如茂达所说，最近，《1818年金眼》报道说，曾先生在2020年4月花了15000元购买华为的折叠式屏幕手机，他已经换了三次屏幕。换三次屏幕的原因是屏幕向上倾斜了两次，换屏幕的价格高达7000元。

As Maoda said, recently, 1818 golden eye reported that Mr. Zeng, who spent 15000 yuan on Huawei's folding screen mobile phone in April 2020, has changed the screen three times. The reason for changing the screen three times is that the screen tilts up twice, and the price of changing the screen is as high as 7000 yuan.

小白科技评估号的王炯在视频中曾表示，目前的折叠式屏幕只是手机发展的一个完美阶段。"这就像从iPhone4到iphone12的开发过程。事实上，这些产品都是直截了当的，只是修复并不断改进软件和硬件。"

Wang Jiong of Xiaobai evaluation of science and technology evaluation number once said in the video that the current folding screen is only a perfect stage in the development of mobile phones. "It's like the development process from iPhone4 to iphone12. In fact, the products are straight, just repairing and constantly improving the software and hardware."

经过十多年的发展，智能手机的创新能力已经基本消失。现在，折叠式屏幕手机并不是革命性的产品。事实上，它仍然通过增加屏幕尺寸进入市场。业内人士认为，"折叠式屏幕其实是一款实验性产品，价格超高，但由于硬件技术问题和诸多问题，在手机中属于伪贵族家族，很难被市场认可。"

After more than ten years of development, the innovation ability of smart phones has basically disappeared. Now the folding screen mobile phone is not a revolutionary product. In fact, it still hits the market by increasing the screen size. People in the industry believe that "the folding screen is actually an experimental product with ultra-high price, but it is a pseudo noble family in the mobile phone due to hardware technical problems and a lot of problems, which is difficult to be recognized by the market."

数据显示，在各手机制造商的产品线中，折叠式屏幕手机的销售所占比例非常小。换言之，折叠式手机成为市场主流的难度不亚于普通人的"明星梦"。

Data show that the sales of folding screen mobile phones account for a very small proportion in the product lines of various mobile phone manufacturers. In other words, it is no less difficult for folding screen mobile phones to become the mainstream of the market than ordinary people's "star dream".

谁在买折叠式手机？

Who is buying a folding screen mobile phone?

从华为第一代折叠屏手机mate x到第三代mate X2，手机爱好者小元终于将价格提升到折叠屏手机的"坑"中。

From Huawei's first generation of folding screen mobile phone mate x to the third generation mate X2, mobile phone enthusiast Xiao Yuan finally increased the price into the "pit" of folding screen mobile phones.

"事实上，我想从mate x公司买一部折叠屏幕手机，但直到第二代手机都是折叠出来的。我觉得很容易损坏屏幕。设计不是很成熟，也没有开始。"晓远告诉fuel财经，他在今年3月买了一部折叠屏幕手机。在比较市场上几种折叠式屏幕手机的性能和总体设计方案后，选择了华为mate x2。肖元说,由于当时官员缺货,不可能以官方指导价购买手机,但他很喜欢。最后，他将价格提高到2万多元，赢得了这部手机。

"In fact, I wanted to buy a folding screen mobile phone from mate x, but it was still folded out of the screen until the second generation. I thought it was easy to damage the screen. The design was not very mature and didn't start." Xiaoyuan told fuel finance and economics that he bought a folding screen mobile phone in March this year. After comparing the performance and overall design scheme of several folding screen mobile phones on the market, Huawei mate x2 was selected. Xiao Yuan said that because the official was out of stock at that time, it was impossible to buy the mobile phone at the official guidance price, but he really liked it. Finally, he raised the price to more than 20000 yuan to win the mobile phone.

它也花费了近1万元，石河开始使用折屏手机。但石和购买折叠屏手机的原因与上述不同，不是因为喜欢或降价，而是为了"品尝新鲜"。

It also cost nearly 10000 yuan, and Shihe started folding screen mobile phones. But Shihe's reason for buying folding screen mobile phones is different from the above, not because he likes it or reduces the price, just to "taste the fresh".

"我在今年3月和4月左右购买了小米折叠屏幕手机。因为常用的型号一直是iPhone系列，我实际上感觉不到它与其他Android手机的区别。但是手持PC模式非常好。它非常方便，特别是对于偶尔需要工作的人。"石和表示，除了上述两种情况外，他觉得折叠式手机的优势微乎其微。特别是，它像砖块一样折叠。展开后，屏幕分辨率远低于直行手机。

"I bought the Xiaomi folding screen mobile phone around March and April this year. Because the commonly used model has always been the iPhone series, I can't actually feel the difference between it and other Android phones. But the handheld PC mode is quite good. It's very convenient, especially for people who occasionally need to work." Shi He said that in addition to the above two cases, He felt that the advantages of folding screen phones were minimal. In particular, it folds like a brick. After unfolding, the screen resolution is far lower than that of a straight mobile phone.

"换手花了大约三个月的时间，很新鲜。"

"It took about three months to change hands. It's fresh."

经过半年的体验，晓园的使用感受与石河几乎相同。在晓远看来，折叠式手机最大的优势在于，当你需要大屏幕时，你可以直接使用它。特别是对于一些商业集团和移动办公较多的集团，在操作excel和PPT或炒股时更加方便快捷。

After half a year's experience, the use feeling of Xiaoyuan is almost the same as that of Shihe. In Xiaoyuan's view, the biggest advantage of folding screen mobile phone is that when you need a large screen, you can use it directly. Especially for some business groups and groups with more mobile offices, it is much more convenient and fast when operating excel and PPT or stock speculation.

"当然，折屏手机也会有一些定制的功能和定制的UI设计，这是普通手机无法体验的。"但与此同时，晓远也表示，在享受折屏优势的同时，不可避免地要接受其劣势。例如，它比直筒手机重很多，尤其是在夏天。把它放在口袋里非常不方便。还有被批评的厚度。"它在你手里很重，像块砖头。"

"Of course, folding screen mobile phones will also have some customized functions and customized UI design, which can not be experienced by straight mobile phones." but at the same time, Xiaoyuan also said that while enjoying the advantages of folding screen, it is inevitable to accept its disadvantages. For example, it is much heavier than a straight mobile phone, especially in summer. It is extremely inconvenient to put it in your pocket. There is also the criticized thickness. "It's heavy in your hand, like a brick."

从事手机销售超过10年的高达告诉fuel finance，尽管一些数字产品爱好者或对新事物感兴趣的年轻群体也会购买折叠屏幕手机，但目前，高净值商业人士仍然是折叠屏幕手机的主要销售群体。

GAODA, who has been engaged in mobile phone sales for more than 10 years, told fuel finance that although some digital product enthusiasts or young groups curious about new things will also buy folding screen mobile phones, at present, high net worth business people are still the main sales group of folding screen mobile phones.

正如高达所说，数字博客写手兼企业家李蒙（音译）告诉《燃烧财经》（burning finance），尽管折叠式屏幕不是一种受欢迎的群体产品，但它具有很强的可扩展性。第二个角色是从手机转向平板电脑，这更有利于商业和办公。有些人甚至把折叠式屏幕手机视为"办公用品"。小米集团创始人雷军在新闻发布会上表示，他将使用自己的折叠式手机上班。虽然我们不排除为我们的产品做广告的嫌疑，但它确实创造了一个消费场景。

As GAODA said, Li Meng, a digital blogger and entrepreneur, told burning finance that although the folding screen is not a popular group product, it has strong scalability. The second role switching from mobile phone to tablet is more conducive to business and office. Some people even regard the folding screen mobile phone as an "office artifact". Lei Jun, founder of Xiaomi group, said at the press conference that he would use his own folding screen mobile phone to work. Although we do not rule out the suspicion of advertising our products, it does create a consumption scene.

机动新战场

Mobile new battlefield

事实上，折叠式屏风并不新鲜。

In fact, folding screens are not new.

早在2018年11月，若宇科技就发布了世界上第一款可折叠柔性屏幕手机flexpai。2019年9月，该公司对该产品进行了反复升级，并发布了折叠屏幕手机flexpai 2 5g。同年，第一款真正大规模生产的折叠屏幕手机三星Galaxy fold上市。此后，摩托罗拉、华为、小米等手机品牌相继进入折叠屏手机市场，折叠屏手机的帷幕正式拉开。

As early as November 2018, Ruoyu technology released the world's first foldable flexible screen mobile phone flexpai. In September 2019, it carried out an iterative upgrade of the product and released the folding screen mobile phone flexpai 2 5g. In the same year, the first truly mass-produced folding screen mobile phone, Samsung Galaxy fold, went to the market. After that, mobile phone brands including Motorola, Huawei and Xiaomi successively entered the folding screen mobile phone market, and the curtain of folding screen mobile phones was officially opened.

如果2019年9月被视为折叠屏幕手机的诞生之年，那么在三年的发展过程中，已经有十多部折叠屏幕手机进入市场。三星已经发布了可折叠屏幕手机，包括但不限于Galaxy fold、Xinxintaxia W20、Galaxy Z flip、Galaxy Z fold2 5g、Xinxintaxia W21 5g和Galaxy Z fold3 5g。摩托罗拉发布了Razr和Razr 5g。

If September 2019 is regarded as the birth year of folding screen mobile phones, more than ten folding screen mobile phones have been introduced to the market in the three years of development. Samsung has released folding screen mobile phones, including but not limited to Galaxy fold, xinxintianxia W20, Galaxy Z flip, Galaxy Z fold2 5g, xinxintianxia W21 5g and Galaxy Z fold3 5g. Motorola released Razr and Razr 5g.

戈尔德表示，尽管手机制造商急于尝试折叠式屏幕手机，但市场上的主流品牌仍然是三星和华为。在国内市场，与三星相比，华为更符合中国人的使用体验和运营理念，更受消费者青睐。但目前，折叠式手机的销量仍然非常小，根本不是主流手机。

Golder said that although mobile phone manufacturers are eager to try folding screen mobile phones, the mainstream brands in the market are still Samsung and Huawei. In the domestic market, compared with Samsung, Huawei is more favored by consumers because it is more in line with the use experience and operation concept of Chinese people. But at present, the sales of folding screen mobile phones are still in an extremely small sales volume, which is not the mainstream mobile phones at all.

"后移动时代"

"Post mobile era"

"现在我们已经进入'后手机时代'。"第一手机研究所所长孙燕标表示，在这个时代，手机行业缺乏创新，但真正能够替代手机的产品还没有诞生。"从'后移动时代'到移动智能终端的可穿戴时代，可以说是艰难而漫长的。"

"Now we have entered the 'post mobile phone era'." according to sun Yanbiao, President of the first mobile phone Research Institute, in this era, the mobile phone industry lacks innovation, but the products that can really replace mobile phones have not been born. "From the 'post mobile era' to the wearable era of mobile intelligent terminals, it can be said that it is difficult and long."

孙燕彪直言不讳地说，早在三四年前，业界就提到了手机缺乏创新的话题。从目前的情况来看，手机的创新已经达到了基础物理和基础化学的科研高峰。以锂电池为例，基础化学的革命性变化通常需要10-15年。透镜、透镜甚至原材料都达到了基础物理研究的极限。"这种缺乏创新的情况不仅适用于国内手机制造商，也适用于全球顶级手机制造商。"

Sun Yanbiao bluntly said that the topic of the lack of innovation of mobile phones was mentioned in the industry as early as three or four years ago. According to the current situation, the innovation of mobile phone has reached the peak of scientific research in basic physics and basic chemistry. Taking lithium batteries as an example, revolutionary changes in basic chemistry generally take 10-15 years. Lens, lens and even raw materials have reached the limit of basic physical research. "This lack of innovation does not only refer to domestic mobile phone manufacturers, but also applies to global top mobile phone manufacturers."

"所以我们看到了这种情况。唯一可能的创新，折叠屏幕手机，已经成为手机制造商抢占市场的重中之重。"孙燕标说，虽然折叠屏幕手机可以被视为"后手机时代"——现阶段最便携的移动终端——的最后一次创新，它也是技术能够解决的最大屏幕显示终端。"但折叠式屏幕手机的出现能否为手机行业打开一个新局面尚不确定。"

"So we see this situation. The only possible innovation, folding screen mobile phones, has become the top priority for mobile phone manufacturers to seize the market." Sun Yanbiao said that although folding screen mobile phones can be regarded as the last innovation in the "post mobile phone era" - the most portable mobile terminal at this stage, It is also the largest screen display terminal that technology can solve. "But whether the emergence of folding screen mobile phones can open a new situation in the mobile phone industry is uncertain."

李蒙和孙燕彪持相同观点。在李蒙看来，折叠式手机在整个手机行业中的作用不是过渡性产品，更不是颠覆性的，而是一种微创的新产品。例如，折叠屏幕手机的过渡点没有任何方向。与刘海、水滴筛和挖洞筛不同，其目的是过渡到综合筛。

Li Meng and sun Yanbiao held the same view. In Li Meng's view, the role of folding screen mobile phones in the whole mobile phone industry is not a transitional product, let alone subversive, but a minimally invasive new product. For example, the transition point of folding screen mobile phones does not have any direction. Unlike bangs, water drop screens and hole digging screens, the purpose is to transition to a comprehensive screen.

但目前，李蒙仍认为，折叠屏幕手机将是一个小趋势。李萌表示，虽然折叠式屏幕手机自2019年开始出现，但仍处于行业初期，过程艰难，但以后会越来越顺畅，价格肯定会下调。

But at present, Li Meng still believes that folding screen mobile phones will be a small trend. Li Meng said that although the folding screen mobile phone has appeared since 2019, it is still in the early stage of the industry and the process is difficult, but it will be more and more smooth later, and the price will certainly be reduced.

"当一台设备可以在大平板屏幕和小手机屏幕之间切换时，它仍然是可取的。"李蒙认为，如果价格更便宜，许多平板用户会被撬。毕竟，用户不希望使用两台设备来完成一台设备可以完成的工作。

"When a device can switch between a large flat panel screen and a small mobile phone screen, it will still be desirable." Li Meng believes that if the price is cheaper, many flat panel users will be pried. After all, users don't want to use two devices to complete the work that can be completed by one device.

NVIDIA黄仁勋曾公开表示，我们正处于元宇宙的尖端。腾讯创始人马化腾也提出了"全真互联网"的概念。

NVIDIA Huang Renxun once said publicly that we are at the cusp of the meta universe. Ma Huateng, founder of Tencent, also put forward the concept of "Quanzhen Internet".

"从手机到手机屏幕投影，实际上是为了使显示器更大。在智能眼镜出现之前，移动终端最大的屏幕是折叠屏幕手机。但是，一旦空间显示变得成熟、轻便和方便，它将是下一个取代折叠屏幕的产品。"在孙燕标看来，折屏手机只是手机创新的过渡产品。

"From mobile phone to mobile phone screen projection, in fact, is to make the display bigger. Before the emergence of smart glasses, the largest screen of mobile terminal was folding screen mobile phone. However, once the spatial display becomes mature and light and convenient, it will be the next product to replace folding screen." in sun Yanbiao's view, folding screen mobile phone is only a transitional product of mobile phone innovation.

参考资料：

Reference material:

2021年双十日推荐使用哪些折叠式手机：折叠式手机列表中推荐使用哪些折叠式手机？它们如何易于使用？来源，知道。

Which folding screen mobile phones are recommended on the double tenth day of 2021: what are the folding screen mobile phones recommended in the list of folding screen mobile phones? How are they easy to use?, source, know.

"详细比较华为、小米和三星折屏手机，谁更值得购买？"来源，科技模型。

"Detailed comparison of Huawei, Xiaomi and Samsung folding screen mobile phones, who is more worth buying?" source, science and technology model.

"突发新闻-多屏手机、华为、小米、oppo、维梧的曝光"，来源，科技美学。

"Breaking the news - exposure of multiple folding screen mobile phones, Huawei, Xiaomi, oppo and vivo", source, science and technology aesthetics.

*标题和附图来自视觉中国。文中，晓园、钱欣、石河、高达、茂达为笔名

*The title and accompanying drawings come from visual China. In the text, Xiaoyuan, Qian Xin, Shihe, GAODA and Maoda are pseudonyms

Link：https://new.qq.com/omn/20211101/20211101A01JBE00.html

update time：2021-11-01 10:45:55