Foxconn wants to be the king of automobile OEM? These problems cannot be ignored

不久前，被众多热心人士视为"苹果汽车"首选OEM的富士康，在鸿海科技日与玉龙汽车集团合资成立了纯电动汽车品牌富士康，并一次性发布了三款新车。

Not long ago, Foxconn, which has been regarded as the preferred OEM of "Apple cars" by many enthusiastic people, jointly established a joint venture pure electric vehicle brand foxtron with Yulong Automobile Group on Hon Hai Technology day, and released three new cars at one go.

值得一提的是，foxtron与大多数汽车公司不同。在其三款新车中，除了一款纯电动中型SUV C型和一款纯电动中型车e型外，还有一款纯电动公交车t型与乘用车建在同一平台上。

It is worth mentioning that foxtron is different from most car companies. Among its three new cars, in addition to a pure electric medium-sized SUV model C and a pure electric medium-sized car model e, there is also a pure electric bus model t built on the same platform as passenger cars.

在汽车OEM业务方面，富士康除了拥有高度灵活的MIH汽车平台架构外，还拥有强大的雄心。

In terms of automobile OEM business, Foxconn has a strong ambition in addition to the highly flexible MIH vehicle platform architecture.

富士康OEM汽车面临巨大的竞争压力

Foxconn OEM automobile has great competitive pressure

鸿海集团董事长刘阳伟曾表示，从2025年到2027年，全球电动汽车市场将达到3000万辆，公司的目标是在未来抢占10%的市场份额。

Liu Yangwei, chairman of Hon Hai group, once said that from 2025 to 2027, the global electric vehicle market will reach 30 million, and the company's goal is to seize 10% of the market share in the future.

OEM只是新生力量的权宜之计

OEM is just an expedient for the new forces

虽然当前的汽车发展已经进入了"软件定义汽车"的时代，但通过模块化制造降低汽车硬件成本已成为汽车企业的大势所趋。然而，至少就目前的情况而言，以OEM的形式进入汽车领域仍然只是一些汽车制造新势力的权宜之计。

Although the current automobile development has entered the era of "software defines automobile", it has become a general trend for automobile enterprises to reduce the cost of automobile hardware through modular manufacturing. However, at least as far as the current situation is concerned, entering the automobile field in the form of OEM is still only an expedient measure for some new forces of car making.

事实上，小鹏汽车创业初期就是为了找到海马汽车生产其首款新能源汽车小鹏G3。然而，一旦小鹏汽车有了足够的资金，它就放弃了，把海马汽车留在了自建工厂和自动控制能力的宽阔道路上。

In fact, Xiaopeng automobile in the early stage of entrepreneurship was to find Haima automobile to produce its first new energy vehicle Xiaopeng G3. However, once Xiaopeng automobile had sufficient funds, it turned its back and left Haima automobile on the broad road of self built factories and automatic control capacity.

你知道，订单、生产能力和质量控制是汽车企业的生命线。OEM还意味着汽车企业已将生产能力移交给外部。一旦OEM方发生事故，汽车企业的订单、声誉等问题都有可能受到影响。因此，掌握自己手中的生产能力是汽车企业最可靠的事情，这也是小鹏汽车急于投入大量资金建设自己工厂的主要原因。

You know, orders, production capacity and quality control are the lifeblood of an auto enterprise. OEM also means that the car enterprise has handed over the production capacity to outsiders. Once there is any accident on the OEM side, the order, reputation and other problems of the car enterprise are likely to be affected. Therefore, it is the most reliable thing for auto enterprises to master the production capacity in their own hands, which is the main reason why Xiaopeng auto is eager to spend a lot of money to build its own factory.

无论是降低汽车制造成本还是控制产能，一支成熟的汽车制造新军依靠第三方OEM长期生存几乎是不可能的。传统汽车公司通常拥有自己的汽车研发技术和汽车制造厂，不需要依赖第三方代理商来生产汽车。

Whether it is to reduce vehicle manufacturing costs or to control production capacity, it is almost impossible for a mature new force of vehicle manufacturing to survive by relying on a third-party OEM for a long time. Traditional car companies often have their own vehicle R & D technology and vehicle manufacturing plants, and do not need to rely on a third-party agent to produce cars.

因此，汽车OEM几乎不可能有长期稳定的客户，因此连续的客户周转率也将是富士康OEM需要考虑的问题。

Thus, it is almost impossible for auto OEM to have long-term and stable customers, so the continuous customer turnover rate will also be an issue that Foxconn OEM needs to consider.

注：本文资料来源于网络

Note: the material of this article comes from the network

Link：https://new.qq.com/omn/20211107/20211107A071PY00.html

update time：2021-11-08 10:59:45